Introduction to Magento PWA

Introduction to Magento PWA

According to recent research, experts expect the mobile commerce space to contribute to more than half of global retail sales by 2022. Despite the increasing number of mobile users, retailers find it challenging to increase conversion rates and struggle with disconnected user experiences.

As one of the most sought-after platforms for e-commerce sites, Magento addressed this issue and introduced the Progressive Web Applications or PWAs, in April 2018.

What are PWAs and how they work

Progressive Web Apps are simply, a suite of tools that help build online stores and render an app-like experience for the user. From the development point of view, these PWA tools help them build superfast frontend, create components and extensions which can be reused or shared on the Magento Marketplace.

Practically speaking, the PWA Studio will allow Magento Commerce to deliver faster yet simpler front-end experiences and interesting features on mobile devices

These PWAs integrate the best of website features and mobile app functionality and help retailers to build a fast, dynamic, and engaging shopping experience for customers. With better mobile shopping experiences, retailers can now expect higher mobile conversion rates as much as 50 percent and boost the revenue of their brands.


The key features of the Magento Progressive Web Applications Studio are

  • Easy-to-use tools that help personalize content according to local preferences.
  • It works Offline and occupies 80-90% less space compared to Apps.
  • Developers can build and manage multiple channels and user experiences using a single code base, deployment, and application.
  • The innovative themes of Content Management System and e-commerce help to build more intuitive user experiences. And all this is much lesser time.
  • It is compatible with Magento1 and Magento2 and also has Push Notification functionality.
  • ‘Purpose-built developer tools’ which can help with fast prototyping, easier debugging, comprehensive feedback, thus resulting in increased productivity of the e-commerce business. 

To summarize, PWA studio is directed at developers and the retail merchants so they can deliver convenience, comfort, and utility-driven mobile shopping app, which integrates searchability and the same shopping experience, their customers enjoy on the desktop.

If you are a retailer and finding conversions an elusive business, then maybe its time to consider moving to Magento cloud commerce solutions and integrate the recently launched PWA tools and take your e-commerce business to a whole new level.

3 Traits to Look For In a Magento Partner for Your Ecommerce Site

3 Traits to Look For In a Magento Partner for Your Ecommerce Site

The success of your E-Commerce platform largely depends on the resources that you employ for its operations; your Magento partner being one of them. Finding the right service provider of Magento E-commerce can prove to be a long-term asset for your retail business. But how would you assess if you have discovered the right Magento development partner?

To help you make your search easier, here are a few basic traits you need to look for:

Your partner agency has a certification
Not that a certification is a guarantee of the best service, but being authenticated ensures a quality standard at par with global standards. Consultants/consulting agencies recognized by the Magento Certification Program are assessed and accredited on the basis of their knowledge and service. The program also certifies that they are directly connected to the Magento ecosystem, which further ensures direct support from Magento if and when required.

They constantly upgrade
The key to success and sustainability of E-commerce platforms is the constant improvement of the site. With a dynamic platform like Magento, the scope of such improvements multiplies a few times. The Magento Marketplace is always abuzz with new and improved tools and techniques. New Magento extensions, advanced features, and improved tools help you keep up with the industry developments and allow your business to meet the ever-evolving consumer demands and give you an edge. So, when you look for a Magento Partner, see to it, that your consultant works beyond just building the website and engages in a regular upgrade over an extended period.

They perform beyond coding
With myriad functionalities of Magento, website developers have plenty of opportunities to be creative with an E-commerce site, blurring the lines of design and development. A good consultancy will not only have the right development expertise but also required design aesthetics that comply with the platform, your business visions, and market trends. The right Magento partner will go beyond writing codes and give you a 360-degree service for a holistic E-commerce solution.

Finding and then finalizing the right Magento service provider is an important step towards a successful, thriving, and sustainable E-commerce business.

Magento vs Shopify: What should you pick for your business?

Magento vs Shopify

As a brand owner or a marketer, the last thing you would want is to have a tough time choosing the right platform for your ecommerce website development and spend time and money by ending up with the wrong one! With popular and leading platforms like Magento and Shopify, brand owners are often in a dilemma to decide which is better. If Magento has been a popular choice, Shopify has grown to be one of the biggest competitors, making it a tough call for marketers.

So, to make it easier, we give you a comparative study of each of these equally useful and help you choose the right one for your business:

The upside of Magento e-commerce development

The upside of Magento e-commerce development

With globalization and automation ruling the roost in every business segment it shouldn’t come as a surprise that e-commerce platforms are the new market place for start-ups and established trading giants. As with any store business, online stores too focus on efficient delivery of services and creating credibility.

Magento store development is one nifty platform that offers an assorted array advantages to its customers and delivers high quality services. Magento’s USP is its ability to be accessed through most digital platforms and devices. Building a high end e-commerce website does seem like an expensive and daunting task, but that’s where platforms like Magento come into the picture.

Magento ecommerce development is getting popular by the hour as it offers a cost effective way to build a site that is of the highest standards.  A top notch admin control panel that is equipped with tools that help with online marketing, SEO, and catalogue-management is just a start.

Lets’ break down its benefits for you

Open Source (read free)

Being open source simply means Magento ecommerce development is a boon for small or mid-sized businesses that navigate on a modest budget. Advanced search options, layered navigation, setting favorites, wish lists, grouped products, multi store feature, email list, content management system, product comparisons, all these features and more are packed into the Magento solution.

Coding, Reporting and Development

Businesses online are dynamic, websites need to constantly update pages, add in more products or simply play around to keep the customer engaged. With Magento store development third party codes can be conveniently integrated with the core coding system of Magento, effectively helping businesses make the best of both worlds. Business owners can also generate a report to know which product is on demand, which one has run out of stock, how are the new items on the website faring, etc.

 Speed and architectural stability

The architectural design of Magento is such that page load speed and processing time is much quicker than other websites .The performance of the Magento as compared to other ecommerce solutions is significant and it is visible on the sites built by Magento ecommerce solution.

Clean and efficient management

One of the major hassles on the online shopping websites is that there is chaotic data management and makes inventory management difficult. Magento manages all these activities from a single admin dashboard and ensures that all the functions remain structured and streamlined.

Content Management System

Content management becomes easy as e-commerce solution offers flexibility in site development and it can be quickly incorporated when the vendor needs to update the content online. Magento is flexible enough to support webs stores by enabling them to promote their products and services across multiple domains.

Magento store development is a highly polished and ‘start from the scratch’ kind of approach. But what if you already have a store in place? Or have multiple websites to integrate? That’s where Magento’s power shines.  You can revamp your existing website to provide a dynamic interface and a rich user experience to your customers by simple integrating the Magento software into your system.

Enquiry on Magento/Shopify Build

If you’re interested in having your own eCommerce website and unsure of which platform to build it on, reach out to us to help you decide on the best and timely manner to create and run your online store