Is your online store festive ready?

This year’s festive season is unlike any other, with Covid-19 and various restrictions taking ground people can now only assume the results. Experts predict the shopping trends adopted in  2020 are here to stay. Unicommerce further reported that India’s e-commerce industry has witnessed an order volume growth of 31% for Q3 2020 ended in September, compared to that of last year. All these factors have taken form and resulted in dynamic growth and demand for various online stores. 

The festive season has always contributed to a heavy portion of sales for companies, and with the onslaught of the pandemic eCommerce companies can expect a boost of sales too. This year’s festive sales is likely to account to $4million dollars, additionally, a lot of firsts are to occur this festive season. Companies need to offer a seamless experience to their customers while not running dry of resources. 

Here are some tips for your online store this festive season:

Website load time optimization

Ensure that your online store is ready for the festive season’s high demand. Your store needs to offer optimum user experience, ensure that your store loads quickly, and offers convenience.  The ideal time for page load speed is three seconds – after that, the visitor might lose interest and leave your store. Additionally, page load speed is a vital Google ranking factor too.

User Experience

Your online store needs to offer the best user experience. Analyse your customers and find out what they prefer. Your eCommerce store must have a solid infrastructure that has a regular updating policy. In order to offer your user with the best user experience, you need to 

  •  Evaluate your overall online store experience
  • Update your strategies 
  • And optimize your checkout page

Secure your online store

Security is an essential factor when a consumer is making an online purchase. Hence, one needs to ensure that the online store has the right certification and security to boost customer confidence. Trust badges/seals are known to boost customer confidence in site security.

Selling, Delivery and other Fulfillments

Consumer experience is vital, a clear path must be laid down right from selling your product, right to shipment, delivery and overall offer fulfilment. You can ensure the same by 

  •  Expanding sales channels.
  • Setting out a clear path for shipment and delivery 
  • Enhancing packaging and unboxing experience
  • Ensuring a clear return policy is in place

Mobile optimization

Mobile selling is growing tremendously, with that one needs to ensure that your online store is able to function efficiently on mobile phones. Optimisation of online stores on mobiles are a must, this reduces the loss of visitors and ensures ease and convenience for the users.  

Customer Support

Enhance customer support and ensure all the customer queries are answered. Strong customer support will result in maximise conversions through consumer engagement. Achieve this through chatbots on the online stores, and 24×7 customer support system. 

Festive Marketing and Promotions

Consumers need to adopt efficient strategies to sell their product in the best way possible. Marketing and promotion of any product are vital this holiday season, companies need to prompt their festive season sales as creatively and strategically as possible. Here are a few pointers to ensure the same: 

  • Promotional strategies to engage customers
  • By integrating marketing efforts.

Post-festive season

Once, all of these tips are in place you need to then analyse the rate of success of your strategies, hence post-festive season one should

  • Measure the Success of the festive season campaigns: 

Set goals and measure the KPIs, this will help the overall store performance. 

  • Evaluate data and take necessary actions

Once the necessary data has been evaluated, necessary actions need to be taken to better the same. Wherever inputs need to be increased or decreased needs to be managed and done. 

  • Use data for future strategies

The data from the festive season sales should undergo analysis this will eventually enable better growth and strategies. 

With online orders increasing and online stores need to ensure user experience to be smooth from start to finish. By following these tips one can ace this year’s festive season sales. 

5 Must dos to promote your sales on Flipkart

5 Must dos to promote your sales on Flipkart


Flipkart is one of India’s leading eCommerce portals, founded in the year 2007 by Sachin Bansal and Binny Bansal. The company focuses on goods such as clothes, mobile phones, cameras and accessories, books, baby care and many more. With innovative marketing and promotional offers, Flipkart is striving hard to be a leader in the Indian eCommerce scenario.

Here is a list of 5 must do things to promote your sales on Flipkart.

5 Must dos to promote your sales on Flipkart

Good images sell more

Clear and high resolution images are the key for better sales. Make sure to display clear and high resolution images of your products, such that even customers with low bandwidth will be able to see your pictures well. Show as many images as possible, from all angles, so that the customer gets a good idea on how the product looks in reality. For example, take a look at the sections highlighted in red:

Good images sell more


You will notice the following aspects from the image shown above:

  • The main image of the Sofa, is clear and has a high resolution
  • On the left hand side vertical bar, the seller has shown the sofa from different angles
  • On the right hand side, the vendor has shown different options for the sofa. We can see a single seater, a 2 seater and 3 seater version of the same sofa.

These images give a clear understanding of the product to the consumer and help him to make an informed decision before making a purchase.

Product Listing Ads

Product listing Ads are a great way to promote your sales on Flipkart. They provide greater visibility to your products and improve their chances of selling.

This is how an ad appears on your mobile


The key advantages of using PLA’s are:

  • Prominent display on browse and search pages on the mobile app
  • Higher discovery of products
  • Guaranteed Buy Now button
  • High relevance to products being searched for

Show your ratings and Reviews

Ratings and reviews have a high impact on consumers. Most of the online shoppers make it a point to read reviews and ratings to gain a confidence on the product that they are considering. It is always a good practise to show both negative and positive ratings, so that the customer can make a well informed choice.


Hassle free Shipping Policy

Shipping charges are a major turn off for online customers. It is wise to add up the shipping cost to the retail price of the product or offer free shipping. This acts as a differentiator for the consumer and helps him to act immediately.


Devote your time

Last but definitely not the least – promoting sales needs a lot of dedication and commitment! Take time and understand the kind of products that your competitors are selling, their pricing and shipping policies etc. Now, devise a competitive pricing, shipping and returns policies. And most importantly, take time to promote your products.

A mere listing on Flipkart does not increase your visibility. Try to share links of your products on various social media platforms and direct traffic to your Flipkart store. This increases the visibility and sales of your Filpkart store.


To become a successful seller on Flipkart, one must be prepared to put in a continued effort. In addition to the strategies mentioned above, the following simple steps will take you a long way:

  • Prompt response to the questions asked by potential customers
  • Thoughtful packaging
  • Timely delivery
  • Healthy relationship with the portal

We hope these tips will help you while setting up your online shop on In case of any more questions, feel free to write to us