Newsletters are product focussed content that companies send through email to all those customers who have subscribed to the newsletter services. Companies use newsletters to inform their customers and prospective customers, on the companys updates, share information on new products & services and to establish an authority in their niche.
In todays post, we would like to talk about the importance of newsletters for your eCommerce business.
Importance of Newsletters for the eCommerce Industry
Newsletters are one of the most important forms of communication with customers and prospective customers. They are a great way to share a snap shot of all the happenings at the companys end. Here are a few aspects that show the importance of newsletters for your business:
Carve your niche
Newsletters offer ample opportunities to carve a niche in your line of business, to improve your brand value and to position your brand as a leader in front of your target audience.
For example, take a look at this news letter sent by Flipkart. Making the best use of the season, Flipkart sent out newsletters showcasing various gifting options for friends and co-workers.
Newsletters allow you to share all the latest happenings at your end with your customers. You share information on your new products, services, changes in store policies, special offers, upcoming events, details about awards and recognitions, collaborations,philanthropic activities undertaken by your organisation and many more. By sending newsletters at regular intervals, you may stay connected with your customer and informthem about your business.
Here is a New Year special newsletter sent by Tulika Publishers, they shared information about some of their upcoming books and events in a creative and colourful way.
Most of the subscribers for your newsletter service will be your existing customers. Use the newsletter to improve their chances of returning back to you. A simple newsletter with special offers for returning customers will do wonders to your sales.
Empower your customers
Use the newsletter to share tips and suggestions to your customers along with product recommendations and empower them to make better decisions. This will improve your brands credibility as well as improve your sales.
Here is how UrbanLadder.com cleverly sends some tips and product recommendations for using the colour white in Home Décor:
Newsletters are not just for customers, you may send them to your employees and business partners as well. Share information on the latest happenings in your industry, new inventions and discoveries, industry jargon and their meanings, contests, special features where industry experts share their experiences. You may also use the newsletter to let your associates voice their concerns!!
Even in the age of social media, newsletters continue to be one of the most important forms of customer communications. They allow you to share time to time updates about your brand and position you as a leader in the market. They offer ample opportunity for your customers to trust you and recognise you as a credible source of information.
A well drafted newsletter is informational and is not sales driven. When used diligently, newsletters can help you to improve your brands:
- Value proposition
- Credibility and authority
- Visibility and eventually
Design your newsletters thoughtfully and share user stories that create a lasting impact on your customers.