Social Media ROI Measuring and Managing

Social Media ROI Measuring and Managing

Did you know that more than 60% of consumers today rely on social media before making a purchase decision? And about 71% of such consumers will more likely make a purchase based on referrals from the social crowd. That goes to say, that a lot of your business success rides on your social media presence.

Needless to say, social media activities are a big investment for businesses and it is essential that you measure your social media ROI to get a fair assessment of your efforts.

Measuring and managing social media ROI

To assess the results of your efforts, you must first set your decide what you want to measure- Brand awareness (traffic/followers) or lead generation or sales (conversions).  Accordingly, you can measure each KPI.

Here are a few things you can start with:

Website Traffic – Are your social media activities increasing your site traffic? Do you have more returning visitors or new users? If you see a constant increase in the traffic, then you should continue with your strategy. If not, then you might need to relook at your approach.

Followers – Do you see an increased number of followers on your social media page? Is it because of your regular marketing efforts or a particular campaign? Although more followers do not directly translate to increased sales, an increased outreach would mean brand loyalty and more awareness, which can prove to be beneficial in the long run

Conversions – Is your social presence resulting in increased sales? Or is it a particular campaign that leads to conversions? Look at your Page Analytics data to determine your leads and what is driving them.

Know your numbers

The numbers that you extract can tell you a lot more than direct results of your effort. You can also analyze the data on engagement, reach, impressions, views etc. Once you have all the data, compare the numbers (results) against your expectations and that of your competitors.

To monitor all your social media activities, you can either use the inbuilt tools provided by each platform or use comprehensive analysis tools like Google Analytics.

While you might be doing everything to boost your social presence, the dynamics of social platforms keep changing almost every day. With the help of a social media company and industry experts, you can enjoy increased ROI from your marketing investments

Top 3 Electronics and Tech Influencers to Follow

Top 3 Electronics and Tech Influencers to Follow


Tech influencers have the power to shape the way we consume our electronics and gadgets. They have a massive following on social media channels and are approached by industry leaders to review, endorse and promote their products. This has been especially true in the last couple of years when Snapchat, YouTube and Instagram exploded with influencer-centric PR campaigns. Most of these campaigns have resulted in the brand getting more followers, higher sales conversions and an overall greater engagement on their page.

Here is a list of our top 3 tech and electronics social media influencers we’ve seen in the industry this past year.

  1. Marques Brownlee

MKBHD is an acronym familiar to anyone who follows Tech reviewers on YouTube. The wildly popular channel belongs to Marques Brownlee, a 23 year old with 5.6 million subscribers. What started as a platform to review various smartphones and their software updates, quickly grew into reviewing drones, cameras and a brand new series on high-tech cars. He was recently a finalist for the Creator of the Decade category at the Shorty Awards – which is a premium institution honoring the best social media influencers and creators.

  1. Linus Sebastian

Another influencer with over 5 million followers, there is very little that happens in the electronics field that Linus Sebastian is not aware of. At the recently concluded Consumers Electronics Show (CES) in Las Vegas, the Chinese telecom giant Huawei partnered with Sebastian to promote their presence. They were launching a new phone and with just the bare minimum of sponsored videos and posts on Sebastian’s Facebook and Instagram, Huawei’s customer engagement and reach increased significantly.

  1. Veni Kunche

A software engineer by day, Veni Kunche is one of the most enterprising tech influencers out there. Inspired by a documentary on the gender gap in the software industry, she launched a monthly newsletter called Code with Veni. Her social media influence has won her several recognitions, one of them being the Power Women of DC Tech award.

Top 10 Indian Fashion Influencers Who Should Be On Your Radar

Top 10 Indian Fashion Influencers Who Should Be On Your Radar


If you’d told us a decade ago that fashion blogging would one day turn into a lucrative career option, we would’ve laughed. But today, being a fashion blogger or influencer is big business.

Since most bloggers have thousands of followers, companies look to them to recommend their products and services. If you want to know which blogs to bookmark this year, look no further; here’s our list of the top ten fashion influencers in India:

  1. Aakriti Rana Gill of


A dynamic mix of brains and beauty, Aakriti’s blog posts accompanied by fabulously styled shoots are a treat to the senses. Additional soundtracks on some of her posts show that she sure knows how to wow readers.

  1. Akanksha Redhu of


Akanksha’s blog launched in 2010, is today one of the slickest blogs on the Indian fashion scene. Replete with aspirational pictures on fashion and travel, Akanksha regularly introduces new brands to her followers.

  1. Devina Malhotra of


If you’re a fashion lover who has a weakness for all things Bollywood, then this glamorous little blog packed with celebrity styling tips and pictures will make your heart sing.

  1. Gia Kashyap of


Hit up this fashion enthusiast’s blog for relevant articles on fashion, trends and styling tips. You’ll also find solid career advice on her blog.

       5. Anshita Juneja of


Get the low-down on popular beauty products and new launches on Anshita’s unapologetically beauty-centric blog.

  1. Shalini Mehta of


Filled with honest beauty, clothing, and app reviews, this NID alumni’s blog reads like your best friend’s journal.

  1. Ankita Srivastava of


Unbiased beauty product reviews, gorgeous imagery, and endless makeup tutorials are what’s in store for you on Ankita’s beauty blog.

  1. Kritika Khurana of


The minimalist grid layout nicely balances out the riotous colors of the aspirational fashion and travel photography on this blog. This boho girl needs to be followed.

  1. Manvi Gandotra of


You can look forward to gorgeously executed imagery and well-researched articles on this fashion writer’s blog. Don’t miss out on the DIY projects section either.

  1. Aashna Shroff of


True to its name, Aashna Shroff’s super luxe blog is for those who want to live life king size!

Integrating Content strategy with SEO

Integrating Content strategy with SEO



According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

Quality content in the form of images, product descriptions, product specifications, reviews, ratings, ads etc. is a crucial part of the content strategy for an eCommerce website. The main purpose of all these forms of content is to attract, engage and retain customers. The content helps marketers to market their website and attract traffic through search engines. These search engines to a great extent, depend on keywords for attracting traffic.

Over the years, SEO and Content Strategy have each evolved in their own unique ways and we can no longer consider them as two separate entities.

In today’s post, we will try to understand the importance of integrating SEO with your company’s content strategy.

Why should we integrate SEO with Content Strategy?

A well-crafted content strategy must present quality content to the audience without stuffing it with too many keywords.  Here are a few aspects on why SEO is as important as your content strategy.

Search Engines look for quality content

Today, the digitally savvy customers totally depend on Search Engines for any information that they seek. Depending on the keywords that the customer searched for, these search engines present only those websites that have quality content. This clearly shows that we cannot separate SEO and Content.


Research on the keywords that your customers use often and try to include them in your product description, specifications etc. This helps search engines to feature your website high up in the order when a customer searches with relevant keywords.

Quality content engages readers on Social Media

Quality content engages its readers. For example, if the offers displayed on your website are very attractive for a user, he is most likely to share it on social media. These social media interactions by customers will increase traffic to your eCommerce store and thereby, help in boosting your sales.


Meta Data Matters Most

Meta data descriptions are most important for your web pages. Make sure you include the keywords in your product page’s meta data descriptions.  By providing comprehensive and concise descriptions, search engines will be able to discover your web pages more often.



Often content strategy and SEO have similar goals: to increase awareness, get more traffic and improve sales. It is clearly evident that we cannot consider them as two different entities. Next time you set out to develop a content strategy for your eCommerce website or decide to revamp it do consider the following:

  • Understand your customers. See what they are searching for? And what they are sharing?
  • Develop your content around the interests and preferences of your customers
  • Connect with brand influencers like bloggers, celebrities, online magazines etc. and share your content with them.

The SEO Checklist for eCommerce Companies

The SEO Checklist for eCommerce Companies


As we have already seen here, Content Strategy and SEO are no longer two separate entities. Though we have a well-crafted content strategy, we need to integrate it with SEO to achieve the desired results.

SEO can do wonders for your business, if you understand how the whole thing works. By following a few simple strategies, you can achieve the desired results for your business.

SEO can do wonders for your business, if you understand how the whole thing works. By following a few simple strategies, you can achieve the desired results for your business.

SEO Checklist for eCommerce companies

Seamless Web UI

As a first step, set up an easy to navigate website that is free of any errors. Google and other search engines look for websites that have quality content. Make sure to check for any spelling mistakes and missing back links.

The user must be able to navigate through the website easily. See to it that the user reaches his desired product within 2 or 3 clicks and can easily navigate back to the home page with least effort.

Minimise Page load times

Page load times are most important for any website and more so if you are building one for the mobile. Often, customers loose interest in websites that have very high loading times. Also, poor performing websites are more likely to be penalised by search engines.

Include Back links

Back links are most important for any eCommerce websites. They will increase the credibility of your website and improve its visibility. Do spend considerable time and effort in understanding the content that is attracting more attention visitors or social media engagement and try to build your way to the top spot.

Crisp Page Descriptions

Page descriptions play a very important role in the SEO of your eCommerce website. Concentrate on your descriptions and keep them as original as possible. Include all the possible primary and secondary keywords in it but make sure to not to stuff the content with too many keywords. Use a lucid style and avoid any grammatical errors.

Appropriate Page Content

Page content is the actual content seen by your customer, so keep it as relevant, interesting and engaging as possible for the user. Make sure to include appropriate images, infographics, quizzes and surveys so that the users can instantly connect with your website. Include the keywords judiciously.

Integrate Social Media

Integrating your social media with your website content not only increases your SEO rankings but will also increase your user engagement on social media. Include a call to action such as “share” or LinkedIn, Facebook, Pinterest icon’s etc., wherever possible.

Include shareable content in the form of images, infographics, events and blogposts to increase user engagement and to improve your SEO rankings.

Let keywords be the key!!

Last but definitely not the least keywords are most important for improving your SEO rankings. Keywords are those that improve the visibility of your content in search engines, so do spend some quality time and effort on identifying the keywords that are appropriate for your website and make sure to include them in your content.

Do identify both primary and secondary keywords and include them in your content in such a way that they directly take the user to your product page to improve the visibility of your site.


Building the right SEO strategy is not a one time job. Make sure to pitch in regular efforts to build and revise your strategy. Here are few pointers that will be useful while you prepare your SEO strategy:

  • Spend quality time and effort in identifying the right keywords
  • Work on integrating your content with social media
  • Understand the keyword strategy of your peers to see which keywords are popular in your niche
  • Concentrate on building back links to your website
  • Give enough opportunity for online searches to identify, understand and connect with your brand

We hope this article gives you all the required information to build a successful SEO strategy for your eCommerce website. Do get in touch with us for any further queries.