The landscape of ecommerce in India is growing leaps and bounds with every retailer vying for their unique space in the industry. While online marketplaces are getting their fair share of success, ecommerce a lot of potential for new businesses. Unlike marketplaces, retailers have a lot more freedom to integrate innovative ways of boosting their business and join the bandwagon of rising ecommerce trends. Besides the mainstream technical knowledge and market insights, there a few tips that can help retailers and marketers to succeed in the ecommerce space.
Treat your ecommerce business as a thriving offline business
Except for the tangibility of your store, there’s not much difference between the efforts and time that you need to invest in a brick-n-mortar store and your ecommerce business.
Find the right software for your business
While it is important to make your ecommerce website really stand out, you need the most appropriate platform to build it on. Look at software that supports your creative idea and is sustainable.
Be where your customers are
The old trick of the trade calls for tapping right into the needs of your audience and fulfilling it. To do the same you need to be visible in places where your customers are.
Build Buyer Trust
Empower your customers through personalized communication and allow them to share their experiences with your product/service through reviews, feedback featured blogs etc. This not only builds trust with them but also makes them your brand ambassadors.
Keep the checkout process easy
Majority of conversions drop at the checkout point. Integrating a popular payment method and minimizing the page loading time can help reduce friction at the point of sale.
Offer Excellent Online Support
Think beyond calls and emails and consider live chat support on your site, across the user journey to enhance your customer support strategy.
Partner with other brands
Even if they are small local brands, partnering with complementary businesses add value to your brand and enhances your reputation among your audience.
There is no ideal model for a successful ecommerce business. With innovative business ideas, trial and error, and steady growth, your business can see the future of ecommerce, provided you are ready to take the leap of faith.