Tug of On-Screen War: Mobile website vs Responsive Design

Gone are the days when website developers focused on creating just a responsive site. Today, the focus is shared by the need to develop a mobile website. Even the websites that undergo updates crave for a mobile alibi to create a larger customer base and drive traffic to their primary website. In order to create a user-friendly website, most developers shuttle between a responsive website design and a mobile website Design .

In order to optimize your sites ranking, here are some quick pointers to help you blend in the perfect amalgamation of both responsive as well as mobile website.

Benefit: You get a faster site with higher mobile user conversion rates, without compromising on loading time.

User Experience

Mobile websites are built as a copy of the original website delivering an optimized navigation page. A responsive website is a self-adjusting design that automatically fits into the screen of the device you are using. If you are looking for a flexible website design, responsive model is the way to go to reach higher customer base. Plus, it is a one-time upgrade.

Saleability

How do you decide the saleability factor of a website? By forecasting its conversion rates. In terms of conversion rates, mobile website seemingly does much better than those using responsive designs. Mobile website is a faster and smoother version, and is ideal for smaller screens.

Domain retention

One of the biggest challenges of using mobile website is the creation of a separate domain to differentiate between the primary website and the mobile one. Diluting the mobile website with primary website can affect the traffic of both the sites. Added website management also affects the way SEO is done for wither sites.

In case of responsive website designs, you need not do anything to your existing domain upfront, except for some minor coding at the back-end. Responsive website retains the empirical URL and mitigates the issues of redirects.

Click to Call Functionality

Mobile websites offer a unique and very significant advantage over responsive designs. You can make calls even while navigating through the mobile sites unlike in responsive ones. Responsive sites can’t identify the phone features and falter when it comes to work around location-based services.

Maintenance hassles

Costs inflate in either case, whether you go for a mobile site or a responsive design. Mobile websites nonetheless require higher maintenance owing to its server and complicated operations. Cost of creating and operating a mobile website is however small compared to responsive sites.  If you are not interested in managing more than one website, responsive website is the preferred option.

However, mobile websites allow you to populate many more sites using synchronous RSS.

Doing what the Best do

Top 200 app-based websites rely heavily on mobile websites to generate business leads. Responsive websites lag way behind as far as making a cut with the leaders is concerned. Most marketers would anytime give hands up to a mobile site owing to its ease of operation and advanced web designs considering the modern standards.

If you are up for a challenge, opt for a middle path integrating your CMS with an adaptive design.

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