There comes a time for every marketer or site owner when you are faced with a sudden downside of your blog traffic. All the time, effort, and strategies that you put into creating the content, building an audience, planning the content marketing, and keeping your audience engaged, start to look like a waste. This is definitely a cause for alarm but not panic. Because this can be fixed and easily so.
Before you start, know that Google Analytics is going to be your invincible weapon for this fight.
If you are experiencing a traffic drop on your website blogs, then read on to know how you can take care of this situation in the smartest possible ways.
Study the numbers
No matter how bad they look on the analytics report, you must study them to identify where the problem lies. For example, if you read the line graph on the Blog Analytics report, you would clearly see a smooth drop, a sharp drop, or a contrasting rise and drop. Also, see the period (day or days) across which the drop took place. If you notice the graph coming back slowly after a sudden decrease, it is highly possible that there might have been a technical error on your site/page/server for that period.
Identify the sources
Depending on the kind of traffic that has dropped, you can look for a solution. Check if the source was direct, organic, paid, referral, or social. For instance, a drop in direct traffic means that your user behavior has changed and you need to up your game. If it was organic, then maybe check for a possibility of Google Penalty.
Know the users
Determine if the blog traffic is a result of new users or existing ones. For example, if new users are dropping then maybe it is an issue with your searchability. Then maybe you need to revise your keyword strategy. On the other hand, if it is existing users, then you probably need to check the site performance, speed, page errors etc. Accordingly, you also need to take a new approach to your blog content.
No matter what solution you take, always seek expert advice for the best possible results.