Senior Associate - Campaigns

Job Location: Remote

Full Time/Part Time: Full Time

We are currently seeking a high caliber professional to join our fast growing organization as Senior Associate - Campaigns. As a Digital Marketing Leader, you will be responsible to nurture a strong team of campaign analyst, build the in-house knowledge capability across marketing and engagement platforms and showcase exceptional value to clients in achieving their digital marketing goals.

Responsibilities:

•           Manage the marketing goals of clients with a strong focus on KPIs to drive marketing efficiency in awareness, conversions, and engagement with target customers.

•           Be responsible for plotting the annual marketing plan backed with strong data on potential marketing metrics the brand should target across paid and engagement channels.

•           Devise quarterly marketing strategies and set targets; be responsible for driving the discussions with clients on the quarterly and annual plans and potential investments needed to achieve marketing goals.

•           Own the knowledge creation of best practices, digital analytics and optimization across paid platforms internally by creating a culture of accelerated learning.

•           Build, groom and nurture a team of campaign, SEO and social media specialists with a sharp focus on setting and achieving aggressive targets

•           Map how organic, paid and social channels work synchronously for the customer as the internal marketing head for the client

•           Manage client escalations and delivery lapses with timely deep diving

•           Strategize for revenue growth of the client's business through digital marketing initiatives

•           Work on effective budget allocation, campaign planning and approval with client on a monthly basis with focus on performance metrics and revenue objectives

•           Deep dive and identify root cause of gaps in execution and KPI achievement

•           Be the owner of the Voice of Client for the digital marketing service wing and arrive at strategies to improve efficiency and productivity of team to generate positive client feedback

•           Responsible for overseeing optimisation efficiency of the team, creative team and copy rollout, A/B testing of campaigns aiding efficient campaign execution and achieving revenue and performance metrics.

•           Understand requirements, implement, and oversee all aspects of mid-market & enterprise targeted digital campaigns.

•           End-to-end funnel measurement to understand gaps in customer acquisition journey and identify areas of improvement.

Qualifications and Skills:

•           Minimum 4+ years in Digital marketing expertise and a strong team management experience across SEO, paid campaigns specialists and social media marketers.

•           Hands on experience in end-to-end campaign execution & management, google analytics & expertise with Google & FB platforms, Amazon Marketing, Flipkart marketing platforms

•           Excellent analytical abilities to measure and optimize campaigns for performance

•           Understanding of Retail/ Ecommerce marketing landscape

Analyst - Campaign Marketplaces

Job Location: Remote

Full Time/Part Time: Full Time

We are currently seeking a high caliber professional to join our fast growing organization as Campaign Analyst - Marketplaces. As an analyst, you will be responsible execution of campaigns on various marketplaces and showcase exceptional value to clients in achieving their digital marketing goals.

Responsibilities:

·         Work closely with Account manager, content, design and social media teams to ideate, plan and execute digital media campaigns across digital platforms & Marketplaces.

·         Undertake activities such as keyword research, keyword categorization, writing ad copies,identifying optimum landing page, split tests, bid optimizations, and campaign mapping.

·         Create plans to strategize and execute ads for any new features on platforms to take advantage at the early stages.

·         Capability to segment the right audience for the planned campaign and estimate budget progress report on online marketing Campaigns based on analysis, insights & recommendations.

·         Understand a client brief and be able to generate reports to match the requirement and suggest ways to showcase improvements.

Qualifications and Skills:

·         Minimum 1-year experience in drawing various kinds of reports including optimization/creative/funnel/ touch-point analysis across tools such as google analytics, google ads dashboard, Facebook analytics.

·         Must have the ability to take a brief and translate that into data insights/reports.

·         Candidate will be part of a larger support structure for managing digital media campaigns for clients, so prior experience of working across different business verticals for digital media campaigns is a must.

·         Ability to work under pressure.

·         Ability to map data/campaigns across excel / google sheets to arrive at actionable insights.

Data Analyst

Job Location: Remote

Full Time/Part Time: Full Time

We are currently seeking a high caliber professional to join our fast growing organization as a Data Analyst. You will have a direct impact on the clients we serve and will play a pivotal role in deriving data driven business insights by working with huge amounts of data. This is a highly cross functional role and you will have the opportunity to work different teams – Client Servicing, Category, Digital Marketing and Sales and convert data into meaningful reports for our internal stakeholders.

Responsibilities:

Use critical thinking to convert business requirements to data driven insights.

● Pull data required from different data sources to conduct business analysis, build reports, dashboards and metrics to monitor performance.

● Work closely with internal Teams to identify, define, collect, and track key business metrics for products or business processes.

● Work with internal stakeholders to build on product and improve analytical processes.

● Perform data analysis and create dashboards as per defined KPIs.

● Build and publish high quality dashboards that cover descriptive, prescriptive, diagnostic and predictive visualizations.

● Support data-driven initiatives across the organization.

● Ability to efficiently communicate and present learnings and research findings to the team.

● Ability to prioritize and work independently as well as in a team environment.

Qualifications and Skills:

● Minimum of 1 year of relevant experience. 

● Bachelors in Engineering/Computer Science/ Math/Statistics.

● Strong problem solving skills and analytical skills. 

● Proficient in SQL, Excel and Python (scripting and analysis). 

● Experience in statistical analysis and machine learning.

● Excellent at BI visualization (QuickSight, Tableau, Power BI, etc.) 

● Previous experience in Digital Marketing/Ecommerce (optional)