Junior Key Account Manager- Bangalore, India.

Principle Responsibilities: 

• Streamline quality of operations on marketplaces for clients.
• Responsible for monitoring and tracking of account health and marketplace metrics of clients on channels and raise necessary escalations in case of delays.
• Ensure revenue growth on the marketplaces month on month and directly responsible for growth metrics on the portal.
• Ownership on speed of onboarding on new marketplace as per mandated processes, account hygiene, data hygiene and price sanctity.
• Constantly monitor new opportunities and channels for the brands to grow.
• Direct relationship with category teams with frequent in person meetings to ensure category involvement in promotions, product visibility and driving revenues for the brand.
• Identify new opportunities in product lines to be created on marketplaces, with higher margins and pricing modules to drive revenue.
• Ensure tabulation of costing structures for individual portals to aid reconciliation for clients.
• Support clients on all queries related to marketplaces and in monitoring of hygiene and health parameters on portals.

Critical Skills Required

• Marketplace understanding and ownership of brand P&L.
• Expertise in working on core category / verticals in marketplaces or for brands' growth on marketplaces.
• Expertise in building and growing the revenues of ecommerce business for brands.
• Retail experience preferred.
• Should have warehouse understanding with order processing, sales return and customer experience management expertise.
• Should have understanding of marketing opportunities and advertising options available on marketplaces - Amazon Marketing Services, Flipkart PLA etc.,

Digital Marketing Specialist

Bangalore, India. Exp: 2-4 years.

Preferable experience in eCommerce industry

Job Profile:

• Manage, execute and optimize search engine marketing (SEM) and Google Display Network (GDN), Facebook-based display and contextual campaigns across various search platforms for multiple geographies
• Undertake activities such as keyword research, keyword categorization, writing ad copies, identifying optimum landing page, and campaign mapping.
• In-depth keyword and audience research, Competition analysis, Web Site analysis, creating multiple ad copies and split testing of campaigns across multiple advert groups.
• Progress report on online marketing Campaigns.
• Experience in planning and executing of digital media campaigns (eg, pay per click search engine marketing, paid inclusion, and other pay for performance marketing).
• Preferred experience in managing medium or large campaigns for E-commerce clients.
   
• Should be able to establish keywords and placements strategies (list building and keyword expansion)
• A/B testing of websites to build the most effective campaign communication, user journey and business results
• Carry out Remarketing and Display campaigns on a large scale
• Skill of writing clear, concise search ad copies to attract high CTR
• Experience in interfacing with clients to understand their technology and business requirements
• Develop new search engine marketing campaigns key focus will be on strategy development, execution, and optimization
• Managing SEM budgets and Daily/Weekly/Monthly Activities
• Knowledge of automated bidding, setting up of manual bidding, keyword optimization, negative keyword exclusion
• Knowledge of advanced analysis and reporting on PPC campaigns through Google Analytics
• Can create goals, create events and report on their performance
• Understanding contributors to site conversions, define multiple sales funnels and identify customer behavior/cart abandonment
• Good knowledge of Google Webmaster and Google Analytics
• Achieve the targeted ROI for all Ad spends on a daily/weekly/monthly basis
• Process implementation, including defining and tracking programs
• Optimization and bid management of PPC campaigns.
• Analyze Clicks and Conversion data, ad expenses and ROI

• 2-4 years experience in running PPC through Google AdWords, Facebook.
• Strong knowledge in Facebook & Google campaigns.
• Must have search engine marketing (PPC marketing) experience with an emphasis on the technical/analytical skills required to improve campaigns
• Proficiency in MS Excel, PowerPoint, and Word
• Optimization experience at Keyword, Title tag, Meta tag level.
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
• Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc)
• Desired: Knowledge of HTML/CSS and website administrations
• Preferably Google Certified Adwords Professional (added advantage)
• Preferably has worked on campaigns for ecommerce sites (strong advantage)
• Bachelors Degree.

Digital Marketing Manager

Principle Responsibilities :

• Strong marketing expertise in overall digital marketing, understanding of campaign metrics, identifying potential revenue channels.
• Responsible for revenue growth of the client's business through digital marketing initiatives.
• Responsible for effective budget allocation, campaign planning and approval with client on a monthly basis with focus on performance metrics and revenue objectives.
• Should be adept at handling campaign planning and advertising allocation on marketplaces like Amazon, Flipkart, PayTM, others as applicable and gauge performance metrics based on revenue objectives.
• Should liason with the campaign execution team, responsible for overseeing optimisation efficiency of the team, creative team and copy roll out, A/B testing of campaigns aiding efficient campaign execution and achieving revenue and performance metrics.
•  Insight based reporting on a weekly and monthly basis on client's campaign performance with strategic inputs on learnings, and actionables.
  
   
• Think strategic yet get hands on in strategic planning, campaign roll outs and monitoring.
•  Should be comfortable working with Google, Facebook, Affiliates, Publisher networks, programmatic, email and SMS campaigns.
• Constant look out for innovative channels of revenue generation and engagement for clients.

• Past expertise in Google Adwords
• Ability to gauge insights from Google Analytics / Kissmetrics / Other analytics / BI dashboards
• Deep understanding of campaign success parameters, tracking mechanisms, optimisation rules.
• Ability to problem solve, conceptualise as a marketer, create sharp messaging for end users and deliver revenue results.
• Past experience in planning, executing and successful reporting on multi channel campaign and large budget
• Must have eCommerce experience
• Must have worked on Amazon marketing, Flipkart marketing and event participation on marketplaces

• Creating a theme for the entire web application from the design provided by the client and adhering to it 100% during execution.
• Integrate front-end application with the application business layer
• Creating Layout & templates that can be reused within the theme.
• Adhering to the available frames and optimizing design by applying design patterns.
• Collaborate with other team members and stakeholders
• Good understanding of SEO principles and ensuring that application is SEO friendly.
• Work with Team/Manager in developing project plan and schedule.
• Track project progress regularly and reports development status to management.
• Ensure that project is completed within allotted timelines.
• Accurate, bug free responsive HTMLisation of design across all screens
• Follow best practices and standards for accessibility and cross-browser compatibility
• Collect feedback from design and technical staff on Website development needs
• Understand the client’s product and business requirement from website perspective and providing appropriate user experience.
• Showcase an incident of value addition to design and user experience for customer

• Work with clients to understand their business models and goals to define strategy, marketplace alliances, and key campaigns to achieve ecommerce revenues

• Consistently obtain and review client feedback (VOC) for the accounts being managed and drive increases in client satisfaction and engagement

• Regularly review opportunities to effectively manage and grow existing client accounts (Silver -> Gold -> Platinum)

• Formulate client level business plan and work towards achieving the business targets across channels for clients

• Contribute to client’s business growth through consultative selling and identifying new opportunities.

• Proactively identify new channels / opportunities to increase client’s revenue

• Come up with proactive ideas to increase branding / revenue for clients and action it swiftly as per agreed timelines while ensuring quality of deliverables

• Regularly connect with clients and proactively keep them updated on progress of deliverables and marketplace related queries

• Support the finance team when required on client invoicing and collections

• Regularly review opportunities to transition client through their growth phases (Migration → Management → Engagement)

• Formulate and implement QSI (Quarterly Strategic Initiatives) for key clients and drive the same to closure

• Regularly identify opportunities to increase client’s revenues via partnerships/automation

• Meet partners on a regular basis and derive inputs and insights which can help maximise business metrics for clients

• Project manage deliverables with published timelines for different activities for both recurring projects and one-time projects

• Lead multiple projects at once and ensure strong integration across the organization

• Regularly review defined metrics for the clients and take necessary actions based on the same

• Closely monitor user behavior, site analytics, sales and marketing reports across channels, and collaborate with operations & Tech team to provide effective solutions

• Score teams on internal VOC and push for necessary actions

• Work closely with the KAM and clients to understand their business models and goals to define strategy, marketplace alliances, and key campaigns to achieve ecommerce revenues
• Consistently obtain and review client feedback (VOC) for the accounts being managed and drive increases in client satisfaction and engagement
• Should be able to plan, prioritize the tasks and work closely with all the internal departments to execute all the tasks based on client’s requirement
• Must stick to target timelines and execute the tasks accordingly.
• Ensure to receive the insightful and accurate reports from respective departments and be able to share it in a concise manner to the client
• Provide all the internal teams with complete information & update from the client, that they would need to be prepared for their tasks

• Defining Entry Criteria whereas reviewing requirements specifications(BRD & FRD) and technical design documents to provide timely and meaningful feedback
• Create detailed, comprehensive and well-structured test plans and test cases and execute it on required basis
• Test cases include positive & negative test cases/ use cases with appropriate screen caps
• Estimate, prioritize, plan, and coordinate testing activities
• Clear understanding of the requirements & Unit testing documents from the developers is a must
• Design, develop and execute test artifacts
• Perform Smoke Test, Sanity test, Functional Test, System Test when the application is given to testing
• Identify, record, document thoroughly and track bugs
• Perform thorough regression testing when bugs are resolved and ensuring bug free output from the development team based on client requirement.
• To develop and execute exploratory tests as well as usability tests in order to ensure product quality
• Defining Exit Criteria whereas recording the activities of testing in the repository and test closure when the quality requirements and specifications met.
• Regression and performance testing to be performed with appropriate test cases once the site is live.

• Ideate social media strategy in alignment with the client’s business objective considering the various social media platforms (as necessary) and get sign off from the client
• Develop copy and write crisp, concise posts across multiple social media channels with the right audience mix for optimal engagement
• Develop and maintain relationships with brand partners, key influencers, and external bloggers
• Formulate the content for each of the channels signed off with the client
• Close coordination with design team to develop branded posts and creatives for campaigns that match the guidelines for different social media handles and in line with the brand positioning
• Collaborate with Tech Team on requirement basis to to maintain social engagement of Tenovia.
• Drive consistent, relevant traffic and leads from our social network presence and understand the site analytics and contribute to the social traffic and its impact on the conversion rate.
• Prepare reports on the performance of social media handles, engagement rate, overall reach etc.
• Regularly review, track and report on performance of campaigns, metrics on ROI and make recommendations on enhancing performance

• Conduct daily team meetings to prioritize on client’s requirements and assign tasks to the team
• Work closely with, campaign team, content, design and KAMs on a regular basis to achieve the business goals.
• Timely communication to Account managers and management
• Ensure  the team delivers as per agreed SLA’s, metrics and as per quality commitments,  on SEO, SCM, and social media handles.
• Strategize  for revenue growth of the client's business through digital marketing initiatives

• Work on  effective budget allocation, campaign planning and approval with client on a monthly basis with focus on performance metrics and revenue objectives.
• Should be adept at handling campaign planning and advertising allocation on marketplaces like Amazon, Flipkart, PayTM, others as applicable and gauge performance metrics based on revenue objectives.
• Should liason with the campaign execution team, responsible for overseeing optimisation efficiency of the team, creative team and copy roll out, A/B testing of campaigns aiding efficient campaign execution and achieving revenue and performance metrics.
• Insight based reporting on a weekly and monthly basis on client's campaign performance with strategic inputs on learnings, and actionables.
• Constant look out for innovative channels of revenue generation and engagement for clients
• Responsible for ensuring overall management of SEO, SCM (organic and inorganic), social media handles of all the clients of Tenovia while aligning it with the brand story.
• Understand clearly, client’s products and e-commerce business goals  and make sure the team has a clear understanding of the same and all plans are based on optimising these.
• Ensure that the number of client escalations due to lapses for projects handled is minimal
• Regularly report the progress to client servicing team and ensure high ratings on internal VOC
• Avoid client escalations due to error in reports.
• Innovate constantly to drive better utilisation of client budgets through innovative tools, channels or such to drive greater ROI
• Provide direction and course correction on SEO strategies and execution with focus