Digital Marketing Analyst

Location: Bangalore

Experience : 2- 4 years.

Job Description:-

● Work closely with Account manager, content, design and social media teams to ideate, plan and execute digital media campaigns across social channels, digital platforms and marketplaces, social paid channels.

● Undertake activities such as keyword research, keyword categorization, writing ad copies, identifying optimum landing page, and campaign mapping.

● Create plans to strategize and execute ads for any new features on platforms to take advantage at the early stages.

● Carry out Remarketing, Email and Display campaigns on a large scale basis across platforms.

● Capability to segment the right audience for the planned campaign and estimate budget.

● Develop/Evaluate all seasonal marketing campaigns & key focus will be on strategy development, execution and optimization.

● In-depth Competition analysis, Web Site analysis and split testing of campaigns across multiple advert groups.

● Progress report on online marketing Campaigns based on analysis, insights & recommendations.

● Measure ROI and KPIs based on Forecast sales performance trends.

● To be able to conduct FB tests, analyse the campaigns using FB analytics and Pixel implementation.

● Discuss campaign plans with the client and understand the budget allocation and allocate funds accordingly.

● Ensure execution of campaigns with intent to bring max. awareness or revenues to clients by minimizing CPC value's

● Maintain validity and earn new certifications in ad platform and ad formats execution per

quarter / bi annually

Skills Required:-

● Bachelor's Degree

● 2-4 years experience in running PPC through Google AdWords, Market Place.

● Must have search engine marketing (PPC marketing) experience with an emphasis on the technical/analytical skills required to improve campaign performance.

● Preferably Google Certified Adwords Professional (added advantage).

● Optimization experience at Keyword, Title tag, Meta tag level.

● Skill of writing clear, concise search ad copies to attract high CTR

● Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool.

Inside Sales Executive

Location: Bangalore

Experience : 1-2 years.

Job Description:-

● Source new sales opportunities through inbound lead follow-up and outbound cold calls and

emails

● Understand customer needs and requirements

● Route qualified opportunities to the appropriate sales executives for further development and

closure

● Close sales and achieve quarterly quotas

● Research accounts, identify key players and generate interest

● Maintain and expand your database of prospects

● Team with channel partners to build pipeline and close deals

● Perform effective online demos to prospects

Skills Required:-

● 1-2 years of inside sales experience

● Track record of over-achieving quota

● Strong phone presence and experience dialing dozens of calls per day

● Proficient with corporate productivity and web presentation tools

● Experience working with Salesforce or similar CRM

● Excellent verbal and written communications skills

● Strong listening and presentation skills

● Ability to multitask, prioritize, and manage time effectively

● BA/BS degree or equivalent

MIS Executive

Location: Bangalore

Experience : 1-2 years.

Job Description:-

● Understand and collect requirements from various account heads.

● Work closely with the business and technical teams and generate reports based on requirements.

● Creating Daily/Weekly & Monthly sales reports for channel and client wise.

● Perform data analysis and create dashboards as per defined KPIs.

● Publish & communicate weekly metrics to help teams take proactive actions.

● Ensure high quality business reporting.

● Support data-driven initiatives across the organization.

● Handling Google Analytics, Adwords, Facebook and create reports

● Process adherence as per MIS SoP for each project handled

● Ensure adherence to organizational policies and processes.

● Timely report of task status & highlight any impediments to complete tasks.

● Timely update of tasks on workflow management tool.

● Understand the client’s e-commerce goals and generate business insights leveraging

past data.

● Number of client escalations due to error and delay in reporting should be avoided.

Skills Required:-

● Bachelor’s Degree

● 2 years of experience in analyst role

● Necessary skill sets - Basic Modelling Skills, Advanced Excel, VBA, Google Analytics.

● Good communication skills, both written and verbal.

● Strong analytical and problem solving skills.

● Self starter and capable of working independently.

● Prior experience in e-commerce is an advantage.

Digital Marketing Strategist

Location: Bangalore

Exp: 6-8 yrs

Job Description:

• Understand the client’s business goals in order to provide adequate market research for internal / external team references
• Interface with clients to find out their requirements and devise marketing strategies to grow their business and build revenue through marketing
• Responsible for delivering high quality marketing strategy and execute on the marketing, advertising, and promotion plans
• Identify new opportunities in the market, propose improvements for user engagement and the conversion funnel.
• Brainstorm with internal campaign team to execute strategy, monitor results weekly and communicate campaign success and experiments to clients periodically.  
• Help cross-functional teams develop and evolve ideas to bring together brand goals - Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
• Score teams on internal VOC and push for necessary actions 
• During pre-sales phase, come up with thorough competitor analysis and lay a roadmap to prospective clients on revenue growth by showcasing a marketing strategy.
• Regularly report the progress to clients and ensure high ratings on VOC
• Identify unmet needs, goals, opportunities and challenges of all Digital media and aspects of the client's business.
• Responsible for developing solutions to meet clients’ brand objectives based on consumer insight and data.
• Research products, services and current strategies to identify new opportunities by staying up to date with digital technologies & developments and establish best practices in digital marketing for the clients
• Spotting trends and technologies that play roles in consumer’s lives, as well as familiarity with SEM/SEO strategies are beneficial skills to have in this position.
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
• Keep up-to-date with our audience’s preferences and proactively suggest new campaigns

Skills Required:

• 4+ years of experience in Media Planning in an consulting and agency set-up and show cased ability of achieving beyond target. 
• Ability to problem solve, conceptualize as a marketer, create sharp messaging for end users and deliver revenue results
• Ability to gauge insights from Google Analytics / Kissmetrics / Other analytics / BI dashboards
• Deep understanding of campaign success parameters, tracking mechanisms, optimization rules.
• Past experience in planning, executing and successful reporting on multi channel campaigns and large budgets
• Strong marketing expertise in overall digital marketing, Audience behavioral understanding,  understanding of campaign metrics, identifying potential revenue channels
• Must have worked on Amazon marketing, Flipkart marketing and event participation on marketplaces

Technical Project Manager

Location: Bangalore

Experience : 5- 7years.

Job Description:-

- Work with clients to understand business requirements.

- Translate the business requirements of customers to effective technical briefs for

vendors / service providers ensuring complete clarity of expected outcome.

- Responsible for owning the Voice of Client through consistent client review for

the accounts being managed.

- Regularly review opportunities to effectively manage and grow existing client

accounts.

- Send weekly / monthly project management reports to clients and organise

scheduled client calls ,updates with dependencies are called out - to ensure all

stakeholders are informed of the progress and potential delays, using the RASI

format and with RAID called out.

- Schedule face to face meetings with clients on a monthly basis based on the

project scope to update on sprint plans, project timelines, requirements are

gathered and clarified and any escalations managed in person.

- Any scope creep etc are actively communicated to clients in a timely manner to

avoid escalations.

- Work aggressively to actively avoid and resolve client escalations within the

agreed SLAs without impacting business profitability and client retention.

- Completely responsible for the profitability of clients handled by actively

controlling the timesheets and costs of service providers..

- Ensure all terms of contract are adhered to by vendor in terms of SLAs

adherence, reporting formats and meeting SLAs.

- Work with finance to ensure timely POs are raised to clients, with checks in place

for timesheets and invoices generated by service providers and procure

necessary documentation from clients such as ledgers etc.

- Work with finance to ensure invoices are generated and supporting documents

are provided to clients on time.

Skills Required:-

● Bachelor's Degree

● PMP certification will be an added advantage, however not mandatory.

● Ability to partner with clients,build positive stakeholder and business partner

relationships to offer business solutions to them.

● Strong problem solving skills

● Anticipating issues and proactive plan solutions for them

● 5-7 years into Project Management preferably with a strong track record of managing

and delivering successful ecommerce projects

● Ability to thrive, navigate ambiguity and succeed in a fast-paced environment by

delivering results.

● Serve as the central point of contact between internal stakeholders and external

stakeholders vendors to ensure alignment with project goals and performance standards

● Ability to work independently and efficiently

● Managing end to end delivery of a project by proactively defining scope, schedule,

budgets for projects.