Junior Key Account Manager- Bangalore, India.

Principle Responsibilities: 

• Streamline quality of operations on marketplaces for clients.
• Responsible for monitoring and tracking of account health and marketplace metrics of clients on channels and raise necessary escalations in case of delays.
• Ensure revenue growth on the marketplaces month on month and directly responsible for growth metrics on the portal.
• Ownership on speed of onboarding on new marketplace as per mandated processes, account hygiene, data hygiene and price sanctity.
• Constantly monitor new opportunities and channels for the brands to grow.
• Direct relationship with category teams with frequent in person meetings to ensure category involvement in promotions, product visibility and driving revenues for the brand.
• Identify new opportunities in product lines to be created on marketplaces, with higher margins and pricing modules to drive revenue.
• Ensure tabulation of costing structures for individual portals to aid reconciliation for clients.
• Support clients on all queries related to marketplaces and in monitoring of hygiene and health parameters on portals.

Critical Skills Required

• Marketplace understanding and ownership of brand P&L.
• Expertise in working on core category / verticals in marketplaces or for brands' growth on marketplaces.
• Expertise in building and growing the revenues of ecommerce business for brands.
• Retail experience preferred.
• Should have warehouse understanding with order processing, sales return and customer experience management expertise.
• Should have understanding of marketing opportunities and advertising options available on marketplaces - Amazon Marketing Services, Flipkart PLA etc.,

Digital Marketing Specialist

Bangalore, India. Exp: 2-4 years.

Preferable experience in eCommerce industry

Job Profile:

• Manage, execute and optimize search engine marketing (SEM) and Google Display Network (GDN), Facebook-based display and contextual campaigns across various search platforms for multiple geographies
• Undertake activities such as keyword research, keyword categorization, writing ad copies, identifying optimum landing page, and campaign mapping.
• In-depth keyword and audience research, Competition analysis, Web Site analysis, creating multiple ad copies and split testing of campaigns across multiple advert groups.
• Progress report on online marketing Campaigns.
• Experience in planning and executing of digital media campaigns (eg, pay per click search engine marketing, paid inclusion, and other pay for performance marketing).
• Preferred experience in managing medium or large campaigns for E-commerce clients.
   
• Should be able to establish keywords and placements strategies (list building and keyword expansion)
• A/B testing of websites to build the most effective campaign communication, user journey and business results
• Carry out Remarketing and Display campaigns on a large scale
• Skill of writing clear, concise search ad copies to attract high CTR
• Experience in interfacing with clients to understand their technology and business requirements
• Develop new search engine marketing campaigns key focus will be on strategy development, execution, and optimization
• Managing SEM budgets and Daily/Weekly/Monthly Activities
• Knowledge of automated bidding, setting up of manual bidding, keyword optimization, negative keyword exclusion
• Knowledge of advanced analysis and reporting on PPC campaigns through Google Analytics
• Can create goals, create events and report on their performance
• Understanding contributors to site conversions, define multiple sales funnels and identify customer behavior/cart abandonment
• Good knowledge of Google Webmaster and Google Analytics
• Achieve the targeted ROI for all Ad spends on a daily/weekly/monthly basis
• Process implementation, including defining and tracking programs
• Optimization and bid management of PPC campaigns.
• Analyze Clicks and Conversion data, ad expenses and ROI

• 2-4 years experience in running PPC through Google AdWords, Facebook.
• Strong knowledge in Facebook & Google campaigns.
• Must have search engine marketing (PPC marketing) experience with an emphasis on the technical/analytical skills required to improve campaigns
• Proficiency in MS Excel, PowerPoint, and Word
• Optimization experience at Keyword, Title tag, Meta tag level.
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
• Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc)
• Desired: Knowledge of HTML/CSS and website administrations
• Preferably Google Certified Adwords Professional (added advantage)
• Preferably has worked on campaigns for ecommerce sites (strong advantage)
• Bachelors Degree.

Digital Marketing Manager

Principle Responsibilities :

• Strong marketing expertise in overall digital marketing, understanding of campaign metrics, identifying potential revenue channels.
• Responsible for revenue growth of the client's business through digital marketing initiatives.
• Responsible for effective budget allocation, campaign planning and approval with client on a monthly basis with focus on performance metrics and revenue objectives.
• Should be adept at handling campaign planning and advertising allocation on marketplaces like Amazon, Flipkart, PayTM, others as applicable and gauge performance metrics based on revenue objectives.
• Should liason with the campaign execution team, responsible for overseeing optimisation efficiency of the team, creative team and copy roll out, A/B testing of campaigns aiding efficient campaign execution and achieving revenue and performance metrics.
•  Insight based reporting on a weekly and monthly basis on client's campaign performance with strategic inputs on learnings, and actionables.
  
   
• Think strategic yet get hands on in strategic planning, campaign roll outs and monitoring.
•  Should be comfortable working with Google, Facebook, Affiliates, Publisher networks, programmatic, email and SMS campaigns.
• Constant look out for innovative channels of revenue generation and engagement for clients.

• Past expertise in Google Adwords
• Ability to gauge insights from Google Analytics / Kissmetrics / Other analytics / BI dashboards
• Deep understanding of campaign success parameters, tracking mechanisms, optimisation rules.
• Ability to problem solve, conceptualise as a marketer, create sharp messaging for end users and deliver revenue results.
• Past experience in planning, executing and successful reporting on multi channel campaign and large budget
• Must have eCommerce experience
• Must have worked on Amazon marketing, Flipkart marketing and event participation on marketplaces

Digital Marketing Manager

Principle Responsibilities :

• Strong marketing expertise in overall digital marketing, understanding of campaign metrics, identifying potential revenue channels.
• Responsible for revenue growth of the client's business through digital marketing initiatives.
• Responsible for effective budget allocation, campaign planning and approval with client on a monthly basis with focus on performance metrics and revenue objectives.
• Should be adept at handling campaign planning and advertising allocation on marketplaces like Amazon, Flipkart, PayTM, others as applicable and gauge performance metrics based on revenue objectives.
• Should liason with the campaign execution team, responsible for overseeing optimisation efficiency of the team, creative team and copy roll out, A/B testing of campaigns aiding efficient campaign execution and achieving revenue and performance metrics.
•  Insight based reporting on a weekly and monthly basis on client's campaign performance with strategic inputs on learnings, and actionables.
  
   
• Think strategic yet get hands on in strategic planning, campaign roll outs and monitoring.
•  Should be comfortable working with Google, Facebook, Affiliates, Publisher networks, programmatic, email and SMS campaigns.
• Constant look out for innovative channels of revenue generation and engagement for clients.

• Past expertise in Google Adwords
• Ability to gauge insights from Google Analytics / Kissmetrics / Other analytics / BI dashboards
• Deep understanding of campaign success parameters, tracking mechanisms, optimisation rules.
• Ability to problem solve, conceptualise as a marketer, create sharp messaging for end users and deliver revenue results.
• Past experience in planning, executing and successful reporting on multi channel campaign and large budget
• Must have eCommerce experience
• Must have worked on Amazon marketing, Flipkart marketing and event participation on marketplaces