Soch, one of the leading ethnic wear brands in the country, sought to test launch its editorial campaign launch on YouTube. With the aim of reaching out to a relevant profile of women, ethnic shoppers and focused on a Pan India geography, the campaign was executed with the objective of amplifying reach.
Focused on TrueView and Reserve ad buys on Youtube, with clear targeting the campaign was delivered across major relevant portals with large target profile audience base.
In August, 2017, Soch became the most followed and engaged Women’s Ethnic brand in India on Facebook.
A key aspect of Hackett London’s retail entry into the Indian market is about providing a great omnichannel experience to their shopper that is in line with their global standards. Aditya Birla, the Indian partner of Hackett, approached Tenovia with the following challenges:
The Challenges were:
A large beauty retailer with a large network of own stores, The Body Shop, came to us with a unique problem. They wanted an eCommerce site in line with their new International branding guidelines. Any solution had to be approved by their UK based headquarters.
The Challenges were:
An online footwear brand from TATA International Limited, FeetScience specialises in footwear for schools and institutions. Being a TATA company, Feetscience was focused on strong processes and maximum automation for their eCommerce channel. With this objective, they approached Tenovia to enable them with the a lean, optimised eCommerce process aided by technology.
Tenovia’s Head of Technology, Jayachandran N explains: “As a company we have deep expertise in integrating Magento’s APIs with any ERP system. The API libraries were integrated with Tally’s APIs, and it resulted in a 100% smooth flow of information between the following entities: Warehouse, e Commerce Site, Marketplace Sites, Finance, Logistics, and Customer Service”. Tenovia, customized and integrated Magento’s APIs with multiple 3rd party systems to provide the maximum automation: Tally ERP 9, Tally Shoper 9, Fedex Logistics, PayU Payment Gateway, SMS Gateway and MailChimp.
Tenovia’s deep integration across the value chain for Feetscience saw instant rise in productivity levels, reducing expensive time spent across departments to reconcile orders, invoices, shipments and returns.
With the objective of creating recall to the audience base, the ready to eat category is the second highest grosser with an average basket size of 10+ packs – a behavior displayed within 2 months of campaign execution. MTR Foods, one of the oldest and largest packaged food businesses in the country, decided to run an awareness building campaign amongst travellers for its ready to eat category.
The target profile was divided into three groups:
The delivery mechanisms for each of the profiles were defined and chosen based on the psychographics and the identified demographics. With sequential marketing, we plotted the user journey for each of the above segments to identify the potential delivery points.
Identified portals for targeting:
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