Soch, one of India’s leading ethnic wear brands was facing a challenge concerning the high bounce rate. Immediate attention was needed to upgrade tech and optimize content.
Bounce rate is a key metric taken into account by Google when determining website ranking. Hence, it is essential to have a low bounce rate. Moreover, high bounce rates also indicate the visitors are not finding the landing page content relevant.
With the aim of enhancing content, increasing engagement and reducing bounce rates Tenovia came up with the solution of implementing gamification through the “Spin the Wheel” campaign where users were gratified with exciting offers after spinning the wheel. Gamification is one of the most effective tools to incentivize and retain customers.
To normalize the bounce rate, another key initiative was to run campaigns over the weekend. This supported the campaign engagement and helped in increasing the traffic and subsequent session duration on the website.
Reduction in the bounce rate by nearly 15%.
57% growth in sessions, and 61% jump in the revenue on weekends.
Overall, Soch saw considerable improvements in key metrics of website traffic and user sessions. Gamification helped in increasing engagement on the website resulting in higher revenues on the weekend, thus improving their overall page rank as this was implemented as a sustained marketing activity.
Through Sale events, Marketplaces provide the opportunity to sellers to participate and promote their products to their wide audience. The objective is to encourage sellers to provide higher discounts to their customers enabling higher traffic on the platform while benefiting the seller in the form of higher revenues.
India’s leading Footwear brand Paragon partnered with Tenovia to increase their sales and generate awareness among online shoppers.
Running regular marketplace campaigns is an ongoing activity for Paragon. However, they were keen on winning eyeballs and establishing themselves as the leading footwear brand among the e-commerce audience.
Being a Footwear brand that faces stiff competition, our challenge was to increase campaign performance without impacting the ACOS during events.
With a data-driven approach, we thoroughly analyzed the performance of the monthly ROS for BAU and compared it with Event days. It was observed that ROS was higher during event days across all channels. Events were found to be more effective than BAU days, almost up to 300%.
To gain a competitive edge, we also analyzed KPI’s such as conversion rate, top-selling products, best-selling time and day, average order values, past performance, and event-specific keywords.
Summarizing the data, we arrived at three aspects:
Prime Day has become the single most vital event for Amazon sellers in gaining mindshare of the audience thereby boosting revenues.
A leading Delhi-based Ayurveda brand partnered with Tenovia to improve its campaign performance on Amazon Prime Day. With data-driven insights, we developed a comprehensive marketing campaign that increased impressions and revenue as compared to BAU days.
The brand was running regular Amazon campaigns to drive conversions yet they were keen on winning eyeballs and breaking through the clutter through AMS ads during Prime Day. Moreover, there is a period of a slump before this annual event kickoff as most users tend to research and add products to the cart before transacting. Being an Ayurvedic brand that faces stiff competition, our challenge was to increase impressions and overall demand without impacting ACoS.
To facilitate a data-driven perspective, Tenovia’s campaign team did an in-depth analysis of vital statistics such as event-specific keywords that were being searched on the platform during Prime Days, average order values and trends during event days, conversion rate spikes, and past ad performance. Additionally, best-selling products were also identified which helped in upselling and cross-selling.
We arrived at the below key aspects:
Every retailer’s ultimate goal is to successfully meet customer’s needs and provide them with the best shopping experience.
A leading footwear brand partnered with us to significantly lower its customer return rate and improve its business rating score.
Customer returns remain a consistent challenge for the brand. High return rates affected sales and impacted the brand’s online image leading to additional issues like poor seller rating, blocked listings, poor product reviews, less visibility, and even loss of buy box.
Reducing the number of returns became critical for the brand, and Tenovia created a best-in-class returns process forging stronger customer loyalty and improved brand image.
To understand the exact cause of high returns, we analyzed SKU-wise returns, sizes, listing errors, product quality, shipment issues, customer reviews.
We found that almost 60% of returns were due to size issues, and customers majorly reported that the product was smaller in size than expected.
Through further research, we highlighted errors in the size chart in the listings for some SKUs, which were then modified to reflect correct sizes. A list of these SKUs was sent to the warehouse for physical inspection.
Additionally, incorrect shipments by the warehouse, damaged products, quality concerns were the other causes of high return rates.
Suggestions to reduce these returns were shared with the warehouse and implemented to reduce returns significantly across the marketplaces.
A Delhi-based VC-funded brand specializing in the Ayurvedic range of holistic products decided they needed to revamp their visual brand identity to resonate with the modern Indian audience that shops online.
Tenovia collaborated with the Ayurveda brand and helped them build a positive brand image among Indian online shoppers.
The branding and packaging changeover of more than 200 products already launched on Marketplaces needed a complete change of images, pricing, and content across platforms. A strategic approach that would streamline the process without impacting sales and customer orders was the need of the hour.
Tenovia approached the problem by undertaking a 360-analysis of the operational issues faced by the brand. We also collaborated with the stakeholders of marketplaces to ensure a smooth running of functions and quick resolution during the transition.
With a deep understanding of the operational issues, we broke the problems into a smaller set of actionable activities and launched a process-flow chart that had to be followed by each stakeholder. Each unique product had a flow to maintain right from initializing the process to streamlining and finally completing it. This was replicated across all 200+ products, and the support of Marketplace managers helped in expediting the process.
An in-depth analysis of content and keywords was taken up that helped in revamping the overall content portfolio. We studied the performance of eCommerce keywords and incorporated them in the content strategy which included listings, enhanced content, and product design.
Being a mainly distributor centric business, Dixcy has challenges in supplying B2C orders with the tight order fulfilment timeline.
Starting from a single order in June 2019 to 700 orders per day in December 2019, the brand has set up the path for fulfilling 1000 orders per day within 6 months. Enabling and exposing the brand’s products to sell on MPs i.e. Myntra, Amazon, Flipkart and Paytm has provided the dual benefit of sales and branding.
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