Tenovia E commerce

The #1 Social Media Brand in India on Facebook

Soch, one of the leading ethnic wear brands in the country, sought to test launch its editorial campaign launch on YouTube. With the aim of reaching out to a relevant profile of women, ethnic shoppers and focused on a Pan India geography, the campaign was executed with the objective of amplifying reach.

Focused on TrueView and Reserve ad buys on Youtube, with clear targeting the campaign was delivered across major relevant portals with large target profile audience base.

In August, 2017, Soch became the most followed and engaged Women’s Ethnic brand in India on Facebook.

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Tenovia E commerce

Magento Implementation in line with Global brand Guidelines, customized for the Indian Market

A key aspect of Hackett London’s retail entry into the Indian market is about providing a great omnichannel experience to their shopper that is in line with their global standards. Aditya Birla, the Indian partner of Hackett, approached Tenovia with the following challenges:

The Challenges were:

  1. The development had to fit in with Aditya Birla’s eCommerce operational infrastructure
  2. Integration with IBM Sterling Order Management System, Multiple Store Inventory, Sparrow CMS,  CloudCherry
  3. Integration with 3rd Party CRM provider

The Solution:

  1. A Magento implementation approved by the International Team
  2. Integration completed with IBM Sterling OMS
  3. Deep integration with Google Tag Manager and Advanced eCommerce Google Analytics
  4. An SEO strategy that is in line with the Indian market for the brand
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Tenovia E commerce

A Magento 2 Implementation to roll out the next phase of growth for the brand in India – In Line with Global Brand Standards

A large beauty retailer with a large network of own stores, The Body Shop, came to us with a unique problem. They wanted an eCommerce site in line with their new International branding guidelines. Any solution had to be approved by their UK based headquarters.

The Challenges were:

  1. Magento 2 development in super short timeline – 4 months
  2. Integration with the Global Design Framework without design source files
  3. Integration with Vinculum and legacy POS system
  4. Integration with 3rd Party CRM provider: Easy Rewardz and Various Tiers of Loyalty

The Solution:

  1. A Magento 2 implementation approved by the International Team
  2. One single view for the Customer across stores and eCommerce
  3. Omnichannel rollout – creating endless aisles at stores through self service kiosks


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Tenovia E commerce

A Tally-Magento Integration increases efficiency in processing orders by 300%

An online footwear brand from TATA International Limited, FeetScience specialises in footwear for schools and institutions. Being a TATA company, Feetscience was focused on strong processes and maximum automation for their eCommerce channel. With this objective, they approached Tenovia to enable them with the a lean, optimised eCommerce process aided by technology.

Tenovia’s Head of Technology, Jayachandran N explains: “As a company we have deep expertise in integrating Magento’s APIs with any ERP system. The API libraries were integrated with Tally’s APIs, and it resulted in a 100% smooth flow of information between the following entities: Warehouse, e Commerce Site, Marketplace Sites, Finance, Logistics, and Customer Service”. Tenovia, customized and integrated Magento’s APIs with multiple 3rd party systems to provide the maximum automation: Tally ERP 9, Tally Shoper 9, Fedex Logistics, PayU Payment Gateway, SMS Gateway and MailChimp.

Tenovia’s deep integration across the value chain for Feetscience saw instant rise in productivity levels, reducing expensive time spent across departments to reconcile orders, invoices, shipments and returns.

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Tenovia E commerce

Brand recall campaign to increase awareness for ready to eat foods for travellers

With the objective of creating recall to the audience base, the ready to eat category is the second highest grosser with an average basket size of 10+ packs – a behavior displayed within 2 months of campaign execution. MTR Foods, one of the oldest and largest packaged food businesses in the country, decided to run an awareness building campaign amongst travellers for its ready to eat category.

Our Approach

The target profile was divided into three groups:

  • business travellers
  • students studying abroad and
  • vegetarian, honeymooners or holidayers

The delivery mechanisms for each of the profiles were defined and chosen based on the psychographics and the identified demographics. With sequential marketing, we plotted the user journey for each of the above segments to identify the potential delivery points.

Identified portals for targeting:

  • Travel portals
  • Ticketing and Hotel / Cab Rental Sites
  • International education sites
  • Visa portals
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