Digital Marketing
5 ways to be productive on social media

5 ways to be productive on Social Media

Social media marketing can be an overwhelming task. It involves multiple tasks like organizing, planning, and writing, designing, communicating, and analyzing data. Social media management blurs the line between creative, analytic, and management skills. Most often than not, in the process of multi-tasking across so many aspects, one loses out on the productivity, resulting in minimal output from maximum efforts.

To boost your productivity on social media and ensure that your marketing efforts bring real results, here are a few tips:

Plan ahead

Before you start doing anything, create a social media strategy, followed by a calendar which includes your marketing objectives, content theme, number and time of posts, and corresponding creative for each. You can create a monthly, or a quarterly strategy and create weekly calendars so you have your week scheduled. You can also use social dashboards like Hootsuite or Sprout Social to schedule posts.

Know your limits

As much as the social landscape looks alluring, you cannot possibly be present everywhere. While creating your strategy, assess where your audience is and target those platforms specifically. Limit yourself to three or maximum five platforms, which you cannot do without.

Stay updated

Instead of scouting through endless news feeds and trending posts, set alerts for content that are relevant to your industry. Share these as branded content with your business perspective to a generic news.

Be organized

When there are too many task to handle, there are chances you can miss out on something. Being organized remarkably boosts productivity of social marketing. Consider using project management tools like Basecamp, Trello, etc. to collect ideas, coordinate with teams, and set alerts.

Consider outsourcing

When you are pressed for time, outsourcing comes to rescue. With the help of a specialized social media marketing company, you can improve your social productivity. These agencies are always updated with the latest social trends and industry updates, and use their experience to boost your social presence, monitor activities and drive ROI, so you can focus on the other important aspects of social media management.

digital marketing

The future of digital driven businesses in India

According to Internet and Mobile Association of India (IAMAI), currently, there are more than 500 million internet users in India. With the recent economic growth and increased digital adoption, it opens up opportunities for digital-driven businesses. Adding to these changing market landscape, the thriving presence of the Digital India campaign also contribute to the prospective growth of digital companies.

Emergence of digital marketing enterprises

With the country’s quick adoption of digital technologies, there has been an increasing need for businesses to be online and be seen by their audience, across the digital ecosystem. Scoring a higher search engine rank and better online visibility are the needs of the hour. Catering to this growing need for businesses to be pervasive, there has been an increase in digital marketing companies in the recent years. Most of these agencies have highly qualified professionals who employ the best tactics to boost their client’s businesses and online presence. The changing market need has also resulted in an increased demand for digital marketing consultant for businesses. This subsequently makes these service providers almost indispensable for businesses, to be able to survive in the radically shifting market scenario.

The startup trend

The rising trend of startups is changing the face of the country’s economic landscape. But a common problem that most startups face is the lack of funds at disposal towards digital activities. Traditional marketing, with its high-end costs, become cumbersome for the nascent companies. This creates a significant scope for digital marketing enterprises. A digital marketing agency makes for a cost-effective yet powerful way of leading the small and medium businesses towards conversion-oriented marketing. As experts in marketing and analytics tools, the digital marketing company proves to be result-oriented and promising for startups.

The way forward

As recent research and statistics show, digital enterprises will soon occupy a prominent space in the country’s business landscape. As of today, India hosts the top ranking digital service agencies who blend the principles of traditional marketing with the powerful techniques of digital marketing to yield the best business benefits to their clients.

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