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5 tricks to get more sales via Amazon ads

As of today, it is nearly impossible for a retailer to imagine sales without being present on Amazon. With more than 50% of all retail product searches starting with this global marketplace, brands need to have an effective advertising strategy and make the most of their ads on Amazon. So how do you ensure more sales using your Amazon advertising?

Here are 5 ways to effectively generate more conversions, beyond ‘Sponsored Products’:

Optimize targeting options

When it comes setting targeting options while creating your campaign, the key is to use one for the benefit of the other. Use manual targeting to keep control over your campaigns but run a test with automatic targeting. You can create a keyword campaign using the manual version, like you would do for any search engine and then combine it with an automatic targeting campaign. By setting lower bids, you can use the latter as ‘keyword research’. Then if and when the search terms starts performing well, you can use that keyword in your manual campaigns.

Leverage Amazon Keyword Tool

Just like a search engine campaign, it is important to identify the right set of keywords for your Amazon advertising. Invest in extensive keyword research to get a better idea of how and what buyers are searching across the platform. Optimize your keyword bids based on their performance. This can make your campaign more efficient and opens up great chances of winning against your competitors.

Use the power of Feedback Five

Your customers are your best salespeople and their opinions have more impact on your sales. Leveraging the customer reviews using the Feedback Five tool, can put you on a 5-star rating and help boost sales. If you have abundant positive reviews, use it to showcase yourself. On the other hand, if you have customers with negative experiences, use for product enhancements or improve your marketing strategy.

Consider running discounts

Everybody loves a discount. And, from a marketing perspective promotions have always been a great way to increase traffic, visibility and yield reviews. Spread your discount strategy across ‘lightning deals’, price discounts, best deal, BOGO (buy one get one), hourly deals or even shipping discounts. Use these to leverage sales and highlight your products amidst the marketplace clutter.

5 Actionable ways to make the most of Marketplaces

Online marketplaces have grown to become one of the major trends in retail business. However, with more aware and knowledgeable customers, marketers need to be more strategic in their approach to reap the benefits of marketplaces.

Here are 5 simple, yet actionable ways to optimize your existence and make the most of marketplaces.

Consider product upsell

By bundling similar or related items, or offering add-ons at the point of purchase, can grab the attention of the buyer. For an effective product upsell, it is essential for retailers to have a diverse and exhaustive product offering, for the customers to choose, thus increasing sales opportunities.

Integrate Instagram

In the current digital landscape, Instagram, with its extensive user base, has grown to be an effective promotional platform for retailers. By using high-quality images of your offerings and related photos, you can target your audience right where they are. Also, by associating with such Instagram influencers, retailers can leverage their social followers and expand the customer base. This also develops a better connection between the customers and the brand.

Reduce ‘abandon carts’

This is one of the most prevalent problems for online retailers. Despite the most user-friendly and interactive site, attractive product listings, and competitive pricing, retailers often face unfinished transactions. That is why is important to revamp the point of purchase and increase conversions. For instance, integrating a live chat at the checkout stage can create interactivity and convince the buyer to complete the transaction. Similarly, offering a time-based discount at the POP can also help reduce abandoned carts.

Invest in an Email campaign

Emails might be a traditional marketing tool, but it is still relevant for the millennial shopper. One of the most budget-friendly marketing techniques, emails can be an effective email marketing campaign can result in conversions. Depending on your product and expected outcome, emails can range from drip mailers, image-based, or text mailers.

Use the ‘Wishlist’ Reminder

Most often than not, customers would indulge in window-shopping and not end up purchasing, but their product preferences are saved in the ‘wishlist’ for later use. This buying behavior makes for an excellent opportunity for retailers to reach out to their customers using a wishlist reminder through a text message, email or remarketing campaigns, by displaying products from the wishlist.

 

 

 

 

Understanding consumer behavior to improve sales

As markets evolve, so do consumers. With changing business trends, buyer behaviors also change which ultimately affect sales and revenue. Unlike earlier, the sole determining factor for buyers to make a purchase decision does not limit to the price-point but extends to more intangible ones.

The key factors behind shifting consumer behaviors:

Evolving online trends:

With evolving online trends, consumers look at ‘buying activity’ differently. Widespread social conversations, reviews, and an array of digital channels lead to more ‘informed buying decisions’. Also, being better connected to their favorite brands increases brand loyalty.

Cultural elements:

Even though their purchase technique and choice of products are different for the digitally savvy consumer, their decision is largely influenced by their society, social class, and its respective cultural elements. The cultural and social influences go hand-in-hand to define a consumer’s behavior. A classic instance of such behavior is how family habits and practices influence people. For example, if a family has had a ritual of buying precious jewelry on major festival days, the children tend to continue the practice, as a subconscious habit.

Personal preferences:

The personal preferences of millennial buyers largely impact their buying decisions. General demographics like age, occupation, and personality will determine what they are more inclined to buy and how. Also, since the modern lifestyle keeps radically changing, the consumer behavior also becomes more volatile. For instance, a sudden rise or drop in an individual’s annual income can change their preference in clothes, accessories, mode of travel, and even accommodation.

Psychological factors:

Lastly, psychology plays a significant role in defining a consumer’s behavior. As a marketer, to be able to successfully position your brand as a solution to your buyer’s need/s, you need to extract from their behavioral study which explains what they buy and how. Sentiments like needs, beliefs, attention, perception, and attitude can become motivational factors that drive the ultimate purchase decision of an individual.

The millennial consumer has more know-how and better connect with brands, and hence, is more perceptive and adept at assessing the brand value. This requires brand owners to have an in-depth understanding of consumer behavior and take a more customer-centric approach to drive sales.

 

5 sure-shot ways to increase your conversions

For the digitally evolved marketer, the success of their marketing campaign goes beyond website traffic and social media buzz. As much as these numbers look great on the monthly/quarterly reports, it ultimately boils down to the number of conversions that the campaign resulted in.

Find out how you can increase your website conversion rate with these 5 sure-shot ways:

Pay attention to search campaigns

Search campaigns have evolved to be one of the most popular techniques to increase conversions. Because PPC campaigns are paired with a website landing page, there are higher chances that users would land on the same and sign up. Provided, they are allured with excellent copy and right keywords leading them to your page.

Crack that perfect headline

The headline of your website landing page or of your search engine campaign is the first thing that your visitor sees and gets hooked on to. Ensure that your headline contains the most desired and unique benefit that your business provides and how it can solve a problem for the user.

Invest in landing pages

Besides capturing visitor data, landing pages also help boost conversions. Depending on how convincing and appealing the design, navigation, and content of your landing page is, your users would stay longer and take action. A landing page that leads to conversions should ideally be concise, direct and immensely attractive. With most users using smart devices for browsing, it is essential for marketers to also focus on optimizing their landing pages for higher conversions.

Make offers your audience cannot refuse

Who doesn’t like an attractive deal? However, depending on your business type, you could consider making your offer exciting. If your product or service does not call for interesting offers, then consider packaging it differently to create intrigue and appeal. For instance, an explainer video or animated info-graphic works as great marketing content thus helping brands generate more conversions.

Consider live chat

Customers look for experiences today. A live-chat application on your website can help transform your website conversion rate by turning your brand into an experience. By being a virtual ‘in-store’ support to your visitors and providing real-time engagement, live-chat influences their decision-making process.

Top categories that are pegged to grow big on eCommerce

The global e-commerce industry is growing at light speed and is a standing testament of where and how the market is headed.  With changing behavior of retail buyers and sellers alike, the industry space is expected to cross trillions in the coming years. It owes largely to the increasing users of internet across the emerging markets, rising spending power of consumers, payment options, convenient purchase processes and cheap logistics. With more strategic e-commerce business process management, innovative offerings, and creative marketing strategy, retailers have managed to build strong customer loyalty.

Here are the top categories in e-commerce which are expected to grow in the next few years:

Apparel & Accessories

As the best-selling e-commerce category, the ‘apparel & accessories’ space beats every other industry space to the top. Unlike in its earlier days, apparel retailing is more mature with interactive e-commerce websites, better shipping facilities, flexible buying and returning options and so on. Also, by optimizing the power of mobile channel, ecommerce applications of apparel and accessories make this category more popular among the ‘always-online’ shoppers.

Automotive

As surprising as it may sound, global automotive industry seems to be ahead of other industry segments when it comes to the e-commerce space. With more convenient buying/renting/selling options, 24/7 real-time support, doorstep services, and above all, a completely stress-free shopping experience, are making more customers to resort to new and evolved automotive retailing business.

Games and gaming accessories.

For the 24/7 online consumer, the most convenient and comfortable way to unwind is through gaming. For mobile users, just an app does the trick. But, for the more pro and serious gamer, it is all about the ultimate experience. This category in e-commerce continues to surge as more game lovers get unbound access to cheaper gaming devices, more creative game plays and easily available apps.

Jewelry & watches

As jewelry retailers restructure their ecommerce business process management and get more liberal with their marketing techniques, they encourage increased number of buyers every time. With seamless shopping experience and credible user-generated content, jewelry (fine) marketers are hitting it high in the e-commerce space.

On the other hand, the retail space for watches are experiencing a leap in their e-commerce business, owing mostly to smart watches and digitally enabled features for the millennium consumer. As the demand for IOT (Internet of Things) keep soaring, it pushes watch sales up the sky.

How can FMCG win on e-Commerce?

In the constantly disrupting and erupting digital ecosystem, the e-commerce landscape remains the most pervasive aspect of retail businesses. Needless to say, it is indispensable to thrive in the modern world of business, without e-commerce and FMCG brands, particularly, find it quite challenging.

The E-commerce challenge of FMCG brands

Most often than not, FMGC brands across online supermarkets tend to lack integration of the customer’s decision-making processes and the brand marketing that influences sales. This has led to major FMCG players with a single-digit sales percentage range. To add it to, traditional FMCG brands are still trying to grasp the fact that the millennial shopper journey map has changed radically, with the first touch-point being a digital one. Unlike traditionally, marketing and sales are no more separate functions of the brand but merged as a holistic technique to connect with your audience and create customer influence.

FMCG needs a different digital marketing strategy

So far, we have been used to ‘high-involvement brands’ (books, gadgets, bags, shoes, clothes, holidays) ruling the e-commerce landscape. With such products it becomes easier to map the customer journey across online supermarkets, by mapping time, effort and interest. With FMCG the online behavior is rather different. Since the choice of the retailer drives the e-commerce purchase decision and is mostly instant, it is important for FMCG brands to adopt a different digital marketing strategy. Rather than following the established path of online retail marketing and reinventing the customer journey, it is more rational to align your brand behavior with your shopper.

It is important to remember that FMCG purchases often happen as a ‘part of a purchase’. You would rarely find someone buying ‘washing detergent’ standalone. Shoppers visit online supermarkets to save time, energy and money and get household needs in bulk. The idea is to optimize that investment by reducing time, effort and money for the shopper.

To win the battles of brands in the E-commerce war, every FMCG brand need to look at e-commerce platforms as not only a channel but a primary destination, where your shopper starts the brand journey. A more effective strategy would be to integrate e-commerce and its tools to design the entire brand communication and use it to jumpstart your customer’s journey. And, finally lead them to the point of purchase, thus taking them through a memorable customer experience.

The subtle art of keywords play on Amazon and how to win against competition

Selling a product on Amazon can be intimidating, to say the least. With millions of sellers vying for the attention of buyers on Amazon and similar eCommerce platforms, getting your product to stand out is probably tougher than developing the product itself ! Most buyers try to get a better page rank for certain keywords in the Amazon search results as it invariable leads to more traffic on your product page. And, more traffic means better chances of sale.

Keywords on Amazon

If someone is looking for a product that you are selling, then do his search queries result in finding your product page?

This is where keywords step in. The internal Amazon search engine allows users to search for products using search phrases and not necessarily product names. Then their internal algorithm displays results based on the presence of the relevant keywords or key-phrases on the product page.

To achieve more sales on Amazon, you need to ensure that the targeted keywords are added to the product title and/or description adequately.

The subtle art of keyword play on Amazon

Let’s say that you are selling table fans on Amazon. A user visits the site and types – How to beat heat in summer. Will the user land on your page? Probably not. What if this search term is used widely by people looking to buy table fans? Aren’t you missing out on sales?

Your Content strategy must include the right short and long tail keywords to ensure that the most used or popular search terms are included in the content on the product page.

Once you have chosen a certain set of keywords, observe the response of users carefully. Analyze the data and make subtle changes to the keywords if need be. You can also observe your competitors to understand what keywords are being deployed by them.

A note of caution: Don’t fill the content on your product page with all possible keywords. Be subtle and use them naturally within the flow of content keeping relevance in mind.

Remember, keywords hold the KEY to getting good traffic to your product page. Also, relevant traffic can increase the chances of sale. So, get your keyword-act together and start selling!

How to ‘Growth Hack’ your amazon sales?

For most ecommerce businesses, sales on Amazon can be the difference between the success and failure of the brand. Right from listing to pricing to business analytics to customer reviews, it all adds up, determining the fate of your brand. After all it accounts for around 40% of the United States of America’s gross merchandise volume (GMV). In 2017, Amazon.in generated net ecommerce sales of around $561.4 million.

What is Growth Hacking?

Growth hacking is basically a process of continuous experimentation to identify the optimum ways to grow your business. Typically, it involves a low-cost approach as compared to the traditional marketing alternatives.

How to Growth Hack your Amazon Sales?

Increasing sales on Amazon boils down to one simple factor – Traffic. Relevant traffic. A user searching for a product on Amazon (using the site’s search engine) is more likely to purchase a product that one coming from an external site.

Hence, the keywords that you use for your product play a very important role in ensuring that your product listing page ranks better. Here are some tips:

  • Title of the product – Undeniably the most important part of your listing. The title is the main source for keywords in the search engine. Ensure that the keywords you choose are relevant and keep experimenting with them to find which work best for you.
  • Images – An image can speak a thousand words – use it optimally. They should be relevant, eye-catching and sell your product.
  • Product Description – Pay attention to how and how many details you provide here. It shouldn’t be too small or too lengthy. Add bullet points. Make it easier for the buyers to read. Write with the buyers’ perspective – NOT YOURS.
  • Customer Reviews – Reviews play an important role in the success of product. They are social proof that the buyer gets value for money. Ensure that you urge buyers to leave a review on Amazon.

Another important aspect is PRICING. Get this right or you might end up losing revenue or not making any sales at all! Before you price your product look at two important parameters:

  1. What is the lowest selling price that you can afford which offers a reasonable profit?
  2. What is the highest selling price as compared to industry standards?

Now calculate the best price and observe the behavior of the buyers closely before rampantly changing the product pricing.

Last but not the least, analyze all the parameters mentioned above regularly. Keep tweaking them if you find they are not fulfilling the objective of driving sales.

 

Using Chatbots To Better Engage Your Customers

 

Chatbots have been used in IM (Instant Messaging) apps for quiet some time now but have recently made their way into B2B and B2C sales and services. In sales, chatbots can be used to assist customers to make purchase decisions by answering their queries and directing them to either make a purchase or a human service agent.

 

With Facebook having introduced Chatbots on their platform around 2016, businesses have been trying to build the best chatbots for their requirements. As of 2017, only 4% of businesses have launched chatbots but the number is set to increase to a staggering 80% by the year 2020.

Why consider chatbots?

  • Facebook Messenger has about 1.2 billion monthly active users.
  • People prefer messaging apps to communicate with each other over email. The average email open rates are roughly 20%, that is 8 out of the 10 people ignoring your marketing efforts. Click rates are even lower, at about 4%.
  • A report from Business Insider show the top 4 messaging apps surpassed the amount of monthly active users on social network
  • Chatbots are the ideal medium to educate your potential customers, build trust, and sell to them.

When comparing chatbots to various other means of communicating with potential customers, the following results were derived.

 

Chatbots are way more effective than the conventional methods having been followed over the years. Though phone seems to have a bigger impact on marketing efforts as compared to chatbots, it won’t be long until chatbots gain the upper hand.

As of 2018, Facebook Messenger is the best platform to build a chatbot as it is aggressive and ever-developing. No matter what business you run, you can get a bot custom-made for your business depending on what your objectives are.

 

Better Engaging your customers

 Step 1: EMBRACE THE CUSTOMER JOURNEY

Map the customer journey and jot down the questions that a potential customer would have about your brand / product / service. The ultimate aim of employing chatbots is to guide the customer through the sales funnel and finish it off in a sale.

Step 2: PROVIDE A HUMAN SERVICE AGENT WHEN REQUIRED

 It is no doubt that the AI programmed chatbot is a great way to engage your customers but it is a good idea use your chatbot to welcome customers, navigate them through your site as per their requirements, answer their queries but there might be times when human assistance is required, make sure to have a human service agent ready to provide seamless customer experience to the user.

Step 3: BACK IT UP WITH DATA

 Always have a database of the experiences your customers are having with the chatbots to improve performance in the future. Refine your chatbot based on live chats, search terms and interactions other users are having with the chatbot, emails and customer calls. No chatbot is perfect when built, it takes a lot of refining and experimenting to perfect it.

As consumers continue to move away from traditional forms of communication like emails and messages, chatbots and AI based communication methods are expected to rise. Implementation of chatbots have led to saving cost and providing customer service during hours where human service agents aren’t available.

 

 

 

3 Powerful Digital Marketing Tools To Boost Customer Loyalty

 

Most companies with an online presence still find it challenging to acquire new customers and retain existing ones. Nowadays, it’s not enough to just have a great product; you should also have an ongoing conversation with your customers. Thankfully, an efficient digital marketing strategy can help your business drive customer loyalty. Given below are the top three digital marketing methods that you can employ:

  1. Content marketing

Start with a well-designed website and fill it with informative content relevant to the product. Apart from that, use content marketing strategies to create and distribute content that’s useful for your target audience in the form of articles, blog posts, videos, etc. This way you can establish your company as an expert in your field.

  1. Social media marketing

All businesses today are aware of the importance of social media. However, there’s a difference between trying to do it yourself and employing a clever social media strategist to drive customer engagement. Social media is a great way to stay in touch with your customers and to provide them with relevant information. The real-time nature of the platform also makes it ideal for addressing customer grievances and queries with regards to the product. Research shows that bad customer service is one of the reasons why customers switch brands. Using social media to resolve such issues would ensure that customers stay loyal.

  1. Email and SMS text message marketing

Though unglamorous in nature, email and SMS marketing are very effective when it comes to increasing customer loyalty. This is why websites make a big deal of capturing email, phone numbers, and social media ids at the time of registration.

(a) Email marketing: This is a great way to let your customers know you’re keen on maintaining a relationship with them. Use it to send regular newsletters filled with the latest company or product updates as well as links to your blog. Send them special customer only promotions, discounts and previews of new products or collections before they’re launched.

(b) SMS Text message marketing: Since almost all people own mobile phones nowadays, text message marketing is an ideal way to connect with them instantly. Ensure that you send messages tailored to the requirements of your target audience instead of spamming them with promotional messages. Use it to deliver customer-only discounts, info on flash sales and coupons.

As you can see, with the right digital marketing strategy, you can boost customer loyalty and attract more customers to your business. Therefore consider hiring experts and watch your business grow in leaps and bounds.

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