Despite their technical and theoretical differences, B2B businesses, especially in e-commerce, tend to get affected by B2C strategies, as online retailers work harder towards better user experiences, setting benchmarks of B2B enterprises to follow and align themselves to the changing buyer demographics and behaviors. B2B e-commerce is more about a strategic opportunity for enterprises while B2C is more objective-oriented.
For enterprises to meet their user expectations, they need to understand and assess the space they want to be in and design their ecommerce store accordingly.
B2B vs. B2C e-commerce
|Fewer but large-sized clients.
|A broad customer base of all sizes.|
|Highly customized sales or post-sales process||Standard operational and sales procedures across all customers|
|Higher order value.||Average order value is generally lower than B2B|
|Flexible payment options depending on buyer.||Simplified payment process with standardized tools.|
|Big order values call for more information, details, before finalizing a purchase.||Products come with fewer attributes and offer basic, fixed information to all customers.|
|Longer lead to conversion time.||Most retail products have a shorter conversion time.|
|Involves personalized pricing and negotiations, subject to quotations and contracts||Except for promotions, discounts, or special offers, prices are fixed and standard for all customers.|
|Purchases are based on business and functional needs.||Purchases are based on personal preferences or emotion-driven needs.|
|Have long-term relationships with clients for reordering opportunities.||Clients have multiple choices and most purchases are one-time from the same source.|
|More emphasis on brand value, trust, and relationship with clients.||More strategic marketing and analytics-driven.|
E-commerce Development Company for B2B & B2C businesses
Whether you are catering to enterprises or consumers, you need to have a state-of-the-art e-commerce solution for your business. Thankfully e-commerce development platforms like Magento do not differentiate in B2B and B2C e-commerce. Magento offers the same instance to run both B2B and B2C storefronts. With Magento’s smart solutions you can now have mobile-first store designs and branding, without the hassle of managing multiple techniques. Seek the expertise of a Magento development company who can help you establish your e-commerce store for B2B, B2C, or both on the same platform.