Irrespective of whether you run a small business or a multi-million dollar empire, social media is a necessity you can’t do without today. From announcing product launches to sale and promotions, and even a call for justice; social media is an effective channel to not only garner visibility, reach far and wide, but also be heard and know what your audience wants.
However, without proper knowledge and tools, it can all be quite overwhelming. Having the right social media management tools is crucial to your business. Ideally, a tool should allow you to monitor and engage across all your social profiles and provide reports so you can follow what you are doing.
Today, the market is flooded with choice. However, we have put together 10 of the most popular social media management tools, to help you grow your business.
Broadly speaking, here’s a list of parameters, based on which you need to pick your tools.
- Content marketing
- Content discovery
- Email marketing
- Web analytics
- Social media posting
- Lead generation and
- Security and password management
A great tool to monitor your social media mentions, engage with brand advocates, schedule content in advance, and utilise reporting tools to inform future strategies.
A must-have tool if you have less or no time to manage your social media. Similar to Sprout social in its functionality, but with competitive pricing and more efficient reporting tools. It makes it easy to handle all aspects of your social media from one space. You can create, schedule, and publish content on all social networks.
3. Google analytics
The data gathered from this tool helps us focus our efforts on the social media platforms that are driving traffic and conversions.
It provides marketing automation for e-commerce businesses. Send beautiful emails, connect your e-commerce store, advertise, and build your brand.
If you’re looking for software that is easy to navigate, seems simple, and can make your team more efficient, then Buffer is your key to managing social media.
LastPass is a password manager for businesses. Whether you need to share passwords with colleagues or enforce a company-wide password policy, LastPass is the online password manager for your business.
If you want an all-in-one service, Sprinklr seems to be the best management tool for all of your social channels. It helps you with posting, approval of content, and metrics reporting.
Bit.ly is an URL shortener and click reporting tool all in one. It’s great for Twitter with short posts, and also tracking the clicks to help you understand how well your content converts traffic to your website.
A social media management tool focused on generating leads for businesses. Oktopost helps businesses gain money.
A video-editing tool built by GoPro with social media in mind, Splice is a great solution for those who want to edit social media video content on the go. With Splice, iOS users can trim and crop footage, apply filters, add animations and customize video audio in one user-friendly app.
In conclusion, we have listed only ten tools here, that we thought might be a great starting point for you to begin your research on what tools will help your business best. Remember, the thing to keep in mind, while picking a tool is what aspect of your business are you looking to grow or manage. Also, having a dedicated resource to use these tools efficiently and monitor them constantly can give your business the much-needed boost you are looking for.