Shopify Development

How to keep your customers?

Introduction

Business Concept Of Attract, Convert, Retain

For many eCommerce companies acquiring new customers seems to be a daunting task, however the real challenge lies in retaining the existing ones. As Jeff Bezos rightly said, “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”

In today’s post, let us try to share a few important things that you ought to do to keep your existing customers.

5 Important tips to keep your customers

Customer attraction is the major factor that brings back customers to your store. However, this attraction process is not as simple as it sounds. It requires constant research, perseverance and strategy to achieve a continuous association with your customers. Here are a few tips that will help you to retain your customers and allow you to engage them with your brand.

Offer Valuable customer support

Studies show that excellent customer support is one of the most important factors that motivates your customers to continue their association with your brand. It is a great idea to include information on multiple modes of contact: email, phone and chat. You may even include features such as live chat or interactive QA. We often notice customers talking about poor customer service on social media, so make sure to provide the best customer service to your customers, especially for the ones who are new to your company.

Use the power of Analytics

Understanding your customer helps you to continue your association with them for a longer period of time. Using the power of Big data and Analytics makes this process easy and well-structured for you. Make sure to gather as much information as possible to understand your customer’s behaviour. Details like the frequency of purchase, products added to the wish list, shopping cart abandonment, frequently visited pages etc. help you to personalise your offers and marketing messages to suit the tastes and preferences of your customers. Customers appreciate made to order products and services and motivates them to continue to engage with your brand.

Offers and Incentives

A little surprise is something that everyone loves to receive. Sending a special discount coupon for their birthday or anniversary or reminding your customer that a product that they have shortlisted is on sale, will have a great impact on your brand. Customer’s do appreciate your efforts and continue to show loyalty due to these random acts of kindness.

Send Powerful Emails

Email is a very powerful medium that helps you to convert one time buyers to repeat customers. Regular emails with information on new products and services, current offers or interesting themes with product combos all help you to improve loyalty and credibility of your brand. You may even send specialised emails such as Cart Abandonment, failed transactions, product availability or even weekly/fortnightly newsletters with special themes. All these educate the customers and motivate them to push further through the sales funnel.

Let the Content talk

Content was and will always continue to be the king for your eCommerce business. Aligning your content marketing strategy along with your customer retention strategy is sure to work wonder for your business.  Instead of developing a one-size-fits all content, make sure to develop various customer profiles and tailor the content to resonate with each persona. This will help you to target smaller customer groups with effective communication messages.

Social media is yet another platform where you can easily connect with your customers. It is a good practice to monitor customer activity on social media while keeping an eye on those parts of content that are attracting maximum eyeballs. These practices will help you develop a better understanding of your customers and help you to develop better strategies.

Conclusion

It is most important show your customers that you are always there to listen and care. Understanding ones customers, finding ways to help them and continuing to appreciate their loyalty, will all help in developing lasting relationships. We hope you find these tips useful. Do share your feedback with us.

How many Push Notifications can you send to your customers?

Introduction

Push notifications are a great way to interact with your app users. You can use push notifications to keep your customers informed about your latest offers or even to guide them to the right local deals. They help you to retain your customer’s interests and allow you to continuously engage them.

Push notification are messages sent by the publisher of the App. The customers have to “Opt-in” for these notifications at the time of installing the App or later. Only then, the publisher of the App will be able to send them the notifications. These messages are known as “Push Notifications” as,the user of the app does not initiate them.

How many are too many?

Whilst there is no set rule on the number of notifications too many could be quite annoying for the users. Studies indicate that more than 50% of the app users find push-notifications to be “annoying distractions” if they receive them more than once a week, however the best part of the study was that the push notifications have shown a considerable increase in the business and customer loyalty too!!

According to the survey, 45% of the customers decided to disable the push notifications as they received 2-5 notifications in a week. Also, more than 30% of the users said that they will delete the app altogether if they ever received more than 6 messages in a week.

These stats clearly show that too many messages in week will increase the risk of losing a customer.

Best Practices for sending the ideal notifications

Personalisation

Customers value messages that have a personal touch to them. Such messages aid in better conversions. For example, the above image shows a notification sent by the Nearbuy app. It has the recipient’s name to show them that they value their customers.

Customer Segmentation

A well-researched customer segmentation strategy helps in sending out the right message to the right user.  Mobile marketers need to identify appropriate user attributes and align their campaigns with the right set of customers to derive the maximum benefits.

Enticing Language

Messages such as “Hot deals!!” or “Deals of the day” no longer gather customer attention. Frame your messages such that they motivate the user to perform a desired action. For example, take a look at this message:

This message has enough details to grab the user’s attention. It talks about the time limit for the offer, the discount offered and the products that are on sale.

Conclusion

Push notifications can build and break your customer relations, so determining the ideal frequency for your notifications is very important. So make sure to design your push notifications such that they align with your company’s marketing goals and derive the best results.

5 Top Shopify Paid apps to boost your sales

Introduction

Shopify is a Canadian eCommerce company that develops online solutions for online retail stores and point of sale systems. In today’s post, we will talk about some of the paid apps available on Shopify that are sure to boost your sales. If you are interested in some free apps for your store do check out this post.

Top 5 Paid apps that boost your sales

Here is a list of 5 top rated paid apps, in no particular order, that are sure to boost your sales:

Retarget App

retarget-app

Pricing: 10% of the campaign expenditure

The Retarget app helps you to identify customers who left your store without making a purchase. The customers will automatically see personalised Facebook ads of the products that they viewed on your store.

Features:

  • Automatic Facebook ads for the products viewed on your store
  • Ad creation and optimisation process using machine learning
  • Ability to track campaign results with key metrics

Advantages:

  • Reengagement with customers
  • Improved ROI
  • Cross device reach to target customers on both Desktop and mobile

Tidio Live Chat

tidio-live-chat

Pricing: Free – $12.00 / month

The Tidio live chat app helps you to boost your sales with improved communication with your customers. This easy to integrate app works perfectly on all sorts of devices such as desktops, mobiles and tablets and lets you to online always.

Features:

  • Easy to integrate application
  • Track number of users who visit your website
  • Automatic Messaging
  • Offline contact form
  • Multi device support
  • Multi language support

Advantages:

  • Easy to integrate chat page
  • Always stay connected with your customers
  • Increase sales through improved communication

Loyalty Reward Points

loyalty-reward-points

Pricing: Starting Free ($59 per month for basic plan)

The loyalty reward points app lets you quickly turn shoppers into loyal customers. The app allows you to set up a reward program for your store. Customers can gain reward points at the time of purchase and redeem them later. This encourages customers to return to your store and make repeat purchases. Some of the rewardable tasks include social shares, purchases, referrals and social follows.

Features:

  • Advanced Visual Customization
  • VIP Tiers
  • Tab-less Program
  • Build with our API and many others

Advantages:

  • Turn shoppers into loyal customers
  • Boost revenues with repeat purchases
  • Reward customers for purchases, referrals, registrations, social media interactions, birthdays, social media follows etc.

Restocked Alerts – Back in stock alerts

restocked-alerts-back-in-stock-alerts

Pricing: Free Trial (Starting at $14.99 per month)

Here is another great app that improves your sales. This app notifies customers whenever a particular product is back in stock. This helps to improve your sales through customers who expressed interest in your product but could not purchase it as it was out of stock.

Features:

  • Simple and straightforward app
  • Email alerts for restocked activities and customer subscriptions
  • Automatically detects the theme of your store
  • Ability to track order conversions

Advantages:

  • Increase Sales and Prevent your Competitors Stealing your Business
  • Save Countless Hours Trawling Through Customer Support Enquiries
  • Gain Valuable Insights into Your Most Desired Products

SEO Manager

seo-manager

Pricing: Starting at $20 per month

This top rated SEO app helps your shop to stay ahead of search Engine rankings. From managing 404 errors to sitemap management, this app does it all. Use this app to stay ahead of your competitors and drive more traffic.

Features:

  • * 404 redirect ability for broken links
  • Edit Titles, Descriptions, keywords etc.
  • Simulate Google Results
  • Keyword Suggestions
  • Title Templating
  • Index/No Index
  • Advanced Meta Settings
  • Google Page Speed Integration
  • Google Mobile Friendly Test
  • Product “Unavailable After” Meta
  • Redirect on “Out of Stock”
  • Sitemap Management
  • SEO Control of Tag Filtered Collections and many other features that are exclusive for this product

Advantages

  • Stay ahead in search engine rankings
  • Improve traffic to your site
  • Realtime feedback about the success of your SEO efforts

Cross-Sell

cross-sell

Pricing: Starting at $7 per month

The Cross-Sell app puts you in control of all your product page’s related items. It gives you the ability to pick the items that you know sell well basing on the number of views it received. This is the most ideal app to display all related products or for displaying “get the look” product sets.

Features:

  • Easy integration with the existing theme of the website
  • Select the number items that you wish to cross sell
  • Ability to choose a different set of cross sells at the shopping cart page
  • Turn on or off Cross Sell throughout the site at the click of a button
  • Custom headings for the cross sells

Advantages:

  • Best app for handpicking related items for your customers
  • Improves your sales by encouraging customers to “shop a look”
  • Sell accessories along with a product
  • Choose what you want to sell along with a product

 

5 Must dos for a successful Email Campaign

cover-imageIntroduction

An email is the first step towards establishing a direct line of communication with the customer. It gives us a chance to personally target the customers and continuously engage them with our brand. Email is also one of the most cost effective channels of marketing and companies can use this medium for talking about their achievements, offers, discounts, rewards, product suggestions, gift cards and many more. Hence building a strong email strategy along with an engaging content strategy is most important for any eCommerce company.

Tips for a successful email campaign

In this era of data and context driven marketing, email is one of the most important media for reaching a company’s desired target audience.

Here are a few tips to help you build a successful email strategy:

Personalise your emails

Personalisation is the key for the success of your email strategy. In this data driven world, customers would like to receive personalised offers, product recommendations and other services. In order to strategically personalise your emails, do consider the following aspects:

  • Strategic segmentation of your customer base. Include parameters that are relevant to your business such as age, gender, purchase history, demographics, tastes and preferences etc. This helps you to send highly personalised emails that are likely to gain the attention of your customers and your prospective customers
  • Allow customers to personalise their email content. For example, at the time of signup you may request the customer to choose his areas of interest and send emails accordingly.

           Here is how Amazon let’s its customers to choose their product preferences:

personalise-your-emails

  • Stick on to the preferences of your customers and send email that are relevant to them. This is most important as customers will be interested to receive emails that are most relevant to them only. For example, here is how Flipkart subtly personalises the content of its emails:

personalise-mail

Use the power of BI

Business Intelligence and CRM software offer powerful tools for the ecommerce industry. You may follow your customer’s activity on your website and send them emails with products related to their search history, likes or previous purchases. This will help you to encourage returning customers. Here is an email from Amazon basing on the customer’s search history:

use-the-power-of-bi

Make your content and brand more humane

Adding a personal touch to your emails, makes your brand more humane and dear to the customers. It helps them to easily connect with your brand and also to consider you are a trustworthy shopping partner. Here is a New Year email received from Urban Ladder, which showed all the key achievements of the brand in 2016 along with the personal signatures of the founders:

make-your-content-and-brand-more-humane

make-your-content-and-brand-more-humane-2

Grab their attention with catchy subject lines

Customers tend to notice catchy sublines first. So make sure to add a fancy or attention grabbing subject line to your email in order to stand out of the crowd. For example, see these:

grab-their-attention-with-catchy-subject-lines

grab-their-attention-with-catchy-subject-lines-2

grab-their-attention-with-catchy-subject-lines-3

Analyse the performance of your emails

Last but definitely not the least, use Analytics to understand the performance of your email campaigns. Keep a tab on key performance indicators such as Open Rates, Bounce Rates, Click Throughs, and Unsubscribes etc. to understand how your strategy is working.

Conclusion

The idea of a successful email strategy is not to push too many things on the customer but to gather quality leads from the content shared. Since email forms the backbone of any marketing strategy, so make sure to use this medium effectively to reach your desired marketing goals. Here are a few other aspects to consider while defining your strategy:

  • Write subject lines that do not get marked as Spam
  • Share content that conveys the benefits of your products and services
  • Include call to actions that encourage readers to view products or share the content on social media.

Customer Segmentation and Targeting on Twitter

Introduction

Twitter is a powerful medium that can leverage your business. With just 140 character messages, Twitter can send huge volumes or traffic to your websites or blogs. In this post, we will try to understand how we can target new customers on Twitter.

How to target new customers on Twitter

Twitter offers a unique tool to create custom ads. We can create an audience profile with a number of filter criteria such as people in one or more locations, gender, languages, devices used, interests, events, behaviours etc. All these filters help us to drill down to a well curated list of people who are most likely to view and connect with our ad.

 Here are a series of images that show the various filters available in Twitter

how-to-target-new-customers-on-twitter
how-to-target-new-customers-on-twitter2

Promoted Tweets

Promoted tweets are those tweets that marketers purchase to promote their businesses. If you want to reach a specific audience, you may choose to do so by promoting your tweets. While creating your audience profile, you may specify the location of your promoted tweet as shown below:Promoted TweetsPromoted tweets are highly useful for:

  • Increasing your engagement with your customer
  • For promoting blog posts, white papers, promotions, offers etc.
  • To drive traffic to your website
  • Promote sales and giveaways
  • To reach influencers and brand advocates

You may even request for retweets to reach a wider audience.

Twitter Cards

Twitter cards allow you to go beyond the 140 character limit for your tweets.  You may attach a graphic image or a video with a call to action such as “Download an App” or “Visit Website” to your tweet and increase its scope and reach. Twitter offers different types of cards such as summary card, app card. Player card etc. Choose the one that best suits your requirements and business objectives.

For example, here is how Flipkart is using Twitter cards to promote their website traffic and sales:Twitter CardsConclusion

Twitter is a great platform for quick and effective marketing.  Determine your marketing goals and experiment with the various options available on Twitter to run an effective and successful campaign.

Why start-ups love Shopify Web Development!

Everyone seems to be in on the start-up and e-commerce culture. So what’s that one thing that these entrepreneurs look for? A simple, easy to use cart solution that gives their online e-commerce set up a solid structure. Shopify delivers on this basic requirement bang on!

Shopify Store Development works great for retailers who are looking to sell their products online but don’t want to get into all those technicalities.

Enough of all that we will let Shopify’s benefits do all the talking

It is super simple
And to top it off, they have an extensive manual that will help through every single step of setting up your store. Shopify Store Development is offered as packages, but even here they stand true to what they deliver – “Great Product, Realistic Price”. Even their basic package offers advanced ecommerce analytics and SEO features that will help you determine how your customers perceive you online.

Easy Hosting
With Shopify web development, don’t bother about hosting your servers, because its all cloud. Your cart is hosted by Shopify’s Cloud Server and all those nittty-gritties like payment gateways integration and Shipping partners are management with out any hassles. Simply Install Shopify by choosing your package and there would be no hosting costs(But with Minimal charges), no software to update and no servers to maintain, with so much time on your hand, you can easily make that extra buck.

Management features
Shopify store development score high with its centralized management dashboard. This dashboard helps in providing all tools necessary for management that the user requires in one place. Basic tasks like adding new item, their organization, updating of description and images to the items listed in the inventory can be done from a single console. Apart from managing inventory as required, management of content can also be done through the console.

Easy Payment gateways
One of the difficult aspects of having an e-commerce website is the integration of a payment system. Shopify web development provides a major benefit in this case. This platform can be used for setting up a one step checkout process on the website. The e-commerce site can be integrated with nearly thirty payment gateways, and credit card online payment can be enabled by using Shopify.

Online marketing features
Another benefit of using Shopify is the built-in features of SEO. These features are great while marketing your business online. The CMS is SEO friendly and allows customization of Meta, title, and H1 tags. Shopify also allows you to generate sitemaps automatically and can be integrated with Google Analytics.

24/7 Customer Support
A reliable customer support acts a protective umbrella for business owners who might encounter an annoying technical bug at the dead of the night. Shopify’s constant phone and chat support assures the owner that maintaining the site long term will not translate into unnecessary support expenses.
Apps and more!

This has more to do with Shopify’s popularity than its functionality, Shopify’s ‘low cost yet award winning’ objective has prompted developers all over the world to come up with apps that exemplify its existing functionality. Need we say more?

Enquiry on Magento/Shopify Build

If you’re interested in having your own eCommerce website and unsure of which platform to build it on, reach out to us to help you decide on the best and timely manner to create and run your online store

5 Top Shopify free plugins that improve your sales

cover-image

Introduction

Shopify is an eCommerce platform that provides a complete solution for your eCommerce store. In today’s post, we will discuss about 5 of the best free apps offered by Shopify.

Top 5 Shopify Plugins that you must try

Product Reviews

shopify-product-review

Shopify Product reviews allows you to display product reviews of your products and there by improve your sales.

Here are some of the advantages of using Product Reviews:

  • SEO friendly reviews and scores for Google Search
  • Scope to engage with customers and understand their feedback
  • Improve sales of the reviewed products.

Some of the key features of the Product Reviews app are:

  • Offers reviews that match the theme of the store
  • Easy tools for customising the overall look and feel of app
  • Easy editing and management of reviews in bulk
  • SEO friendly scores to improve visibility on search engines

Plugin SEO

plugin-in-seo

Plugin SEO is a widely used tool to check for any possible SEO mistakes.  On installation, the app checks for any possible SEO errors in page titles, headings, meta descriptions, speed, blog post structure, content freshness and much more.

Some of the advantages of using Plugin SEO are:

  • Scan the entire website and identify any SEO related issues in the website
  • Periodic checking to give you the most desired peace of mind
  • Concise reports to help you to take an informed decision

Free Shipping Bar

free-shipping-bar

The free shipping bar is an easy to setup app that helps you to display the free shipping offer on the slide bar.

Following are advantages of using the Free Shipping Bar:

  • Increase average order value and boost your sales by offering free shipping
  • Show progressive messages as and when customers add products to their carts
  • No app branding on the bar, so that it seamlessly integrates with the theme of your store

Some key features of free shipping bar are:

  • Displays the free shipping message on the slide out bar
  • Highly customisable bar, to fit the theme of your store
  • Congratulatory messages for customers who receive free shipping messages
  • Advanced analytics that allow you to gain the maximum ROI
  • GeoTargeting, to display different messages for customers in different geographic locations
  • Auto detection of local currencies basing on the location of the visitor
  • Exclusive page targeting, to display the bar only on particular pages
  • Highly responsive and optimized to suit all types of screens such as desktop, mobile and tablet

Better Coupon

better-coupon

Better Coupon Box is the most ideal way to convert visitors to loyal customers. This 100% customizable app seamlessly fits into the theme of your store.

Some of the major advantages of using the Better Coupon Box are:

  • Exit intent pop ups that prevent cart abandonment and convert visitors to customers
  • Improves the user experience and in turn reduces the bounce rate
  • Increases the conversion rate. When a user visits the store first time, a beautiful popup comes up offering a discount for following one of the social media channels
  • Improved user interface that is tailored to suit all types of screens including laptops, mobiles and tablets
  • Increase in Fan base for your social media channels
  • Customers can avail cool offers on your store and most importantly
  • Customers need not worry about forgetting the code at the time of checkout

Key features of the Better Coupon Box

  • Unique exit technology that encourages your customers to spend more time on your website
  • Cost effective way to target the right customers
  • Fully customisable bar to suit the theme of your store
  • Integration with MailChimp to grow your email subscribers list

Social Media Stream

social-media-stream

The Social Media Stream App allows you to be socially active on all your social media channels and improve your fan base.

Some of the advantages of using Social Media Stream are:

  • Ability to showcase posts from Facebook, Twitter, Instagram, YouTube, Pinterest and Tumblr
  • Real time updates on the user’s desktop that do not let them miss any of your updates
  • Full mobile support
  • Quick Refresh rates

 

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Phone : +91-9884491228.

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