How We Improved Baggit’s Performance and Engagement with Magento to Shopify Migration

Overview

Baggit, India’s leading brand for trendy handbags, wallets, and everyday accessories, struggled with its Magento-based website due to slow page speeds and low conversion rates. These challenges negatively impacted user experience and the effectiveness of their performance marketing campaigns. To address these issues, Tenovia proposed migrating the website to Shopify, aiming to modernize the platform, enhance usability, and improve conversions.

Objectives

• Seamlessly transition the website from Magento to Shopify.
• Enhance page speed for a better user experience.
• Optimize the eCommerce platform to increase conversion rates.

Our Approach 

• Seamless Migration: Migrated the website from Magento to Shopify (https://baggit.com) with zero downtime, ensuring a smooth transition for users.
• Streamlined User Experience: Enhanced platform usability by introducing breadcrumbs, tiles, and intuitive navigation to simplify the customer journey.
• Optimized Product Discovery: Developed category-wise collection pages to improve searchability, align with customer preferences, and enhance engagement.
• Enhanced Shopping Interactions: Added a progress bar to encourage users to complete their purchase journey.
• Data-Driven Insights: Continuously monitored platform health and performance metrics on Product Listing Pages (PLP) and Product Detail Pages (PDP) to ensure consistent optimization.

The Impact

• 1,220 clicks from collection pages, boosting user engagement.
• 39.45% increase in Good FCP, improving page load speed.
• 55.70% growth in Good LCP, enhancing page load performance.
• 70.63% rise in Good Onload, improving website reliability.
• Sustained metrics: November 2024 maintained Good FCP at 90.25%, LCP at 91.96%, and Onload at 43.08%, ensuring consistent platform stability.

Conclusion

The migration to Shopify proved transformative for Baggit, addressing critical technical issues and elevating the overall user experience. The optimized platform not only improved website performance but also enhanced engagement and conversions. With sustained results and consistent reliability, this project underscores Tenovia’s ability to deliver tailored solutions that drive measurable success.