Overview
Baggit, a leading Indian brand specializing in stylish handbags and accessories, partnered with Tenovia to revolutionize its digital marketing strategy and drive significant growth through data-driven performance marketing approaches. The collaboration focused on leveraging advanced digital marketing techniques to maximize sales, improve return on ad spend (ROAS), and enhance overall brand performance.
Objectives
- Increase overall sales volume and revenue
- Improve Return on Ad Spend (ROAS)
- Drive targeted traffic to online and offline channels
- Scale top-line growth
- Enhance conversion rates
- Increase Average Order Value (AOV)
- Reduce Cost Per Acquisition (CPA)
Our Approach
- Targeted Campaigns: Executed search, shopping, and Performance Max campaigns to reach high-intent users.
- Creative Optimization: Developed static ads for product clarity, carousel ads for cross-selling, and video ads for storytelling.
- Dynamic Budgeting: Allocated higher budgets to high-margin products and adjusted spending based on real-time performance data.
- Ad Testing and Optimization: A/B tested creatives, headlines, and CTAs to maximize click-through and conversion rates.
- Seasonal Promotions: Adjusted ad spend and discounts for festive seasons, ensuring relevance and high ROI.
The Impact
- 136% Revenue Growth achieved in a single quarter through optimized campaigns and precise targeting.
- 30% AOV Increase via effective upselling and cross-selling strategies.
- 4x ROAS delivered by aligning ad spends with product margins and dynamic campaign optimization.
- Higher Engagement with Creative Diversity: Carousel and video ads captured attention, while dynamic creatives personalized user experiences.
Conclusion
Through strategic performance marketing, Tenovia empowered Baggit to maximize its eCommerce potential. By aligning marketing decisions with profitability metrics and leveraging innovative campaigns, Baggit achieved substantial growth in revenue and brand equity.
No comment yet, add your voice below!