Overview
Nua Woman is a progressive wellness brand offering an online subscription-based platform for organic female hygiene products. As it expands its reach, the brand aimed to scale its presence and performance on Zepto.
Objectives
- Increase Share of Voice (SOV) and Top of Search (TOS) visibility
- Acquire a fresh audience to expand reach and engagement
- Drive high-impact awareness through strategic ad placements
- Optimize campaign performance using data-driven insights
- To increase the Paid Share of Voice for generic category keywords
Our Approach
- Designed and launched a revamped campaign strategy for Zepto
- Used Tensight to evaluate the existing share of voice for multiple keywords for Nua Woman and other competitors
- Using data-driven insights, ran impactful awareness ads such as Product Category Awareness Video Ads, Banner Ads, and “Trending Near You” campaigns (a highly impactful ad type on Quick Commerce channels)
- Analyzed campaign data to identify high-performing products and keywords
- Reallocated budgets to cities showing strong performance to maximize ROI
- Invested in top-performing generic keywords to enhance visibility and competitiveness
- Through Tensight’s automation, monitored availability, share of voice, and ad placement ranking on Zepto for Nua Woman’s products
The Impact
- 120% growth in Total sales (3 months)
- 110% growth in Paid sales (3 months)
- 20% improved ROAS despite a significantly larger increase in budgets
- 8% improved Conversion rates on Zepto
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