prime day campaign results for leading ayurveda brand: 26% sales increase, 27% new orders and 28% more impressions

Category: eCommerce Marketing 

Platform: Amazon 

Problem:

  • A leading Ayurveda brand based in Delhi partnered with Tenovia to optimize campaign performance ahead of Prime Day.
  • The goal was to maximize visibility and revenue during this high-stakes event.
  • In the competitive Ayurveda market, the brand sought to convert shoppers with full carts waiting for better deals into loyal customers, choosing their brand over competitors.
  • Key challenges included managing increasing demand, driving sales, controlling ACoS (advertising cost of sales), and positioning the brand for Prime Day success.

Solution: 

  • Examined keywords, average order values (AoV), conversion trends, and past ad performance to refine our targeting strategy for Prime Day.
  • Developed bundles and combos featuring seasonal bestsellers and top products to attract event shoppers.
  • Created multiple variations of visuals for the same products and bundles to engage different audience segments.
  • Prominently featured Prime Day offers in headlines to draw consumer interest.
  • Launched targeted keyword campaigns for Prime Day to boost visibility and conversions for Ayurveda-related searches.

Impact:

  • 28% increase in Impressions during Prime Day
  • 26% increase in Revenue compared to regular business days
  • 27% of New Orders received during the event

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