
Category: eCommerce Marketing
Platform: Amazon
Problem:
- A leading Ayurveda brand based in Delhi partnered with Tenovia to optimize campaign performance ahead of Prime Day.
- The goal was to maximize visibility and revenue during this high-stakes event.
- In the competitive Ayurveda market, the brand sought to convert shoppers with full carts waiting for better deals into loyal customers, choosing their brand over competitors.
- Key challenges included managing increasing demand, driving sales, controlling ACoS (advertising cost of sales), and positioning the brand for Prime Day success.
Solution:
- Examined keywords, average order values (AoV), conversion trends, and past ad performance to refine our targeting strategy for Prime Day.
- Developed bundles and combos featuring seasonal bestsellers and top products to attract event shoppers.
- Created multiple variations of visuals for the same products and bundles to engage different audience segments.
- Prominently featured Prime Day offers in headlines to draw consumer interest.
- Launched targeted keyword campaigns for Prime Day to boost visibility and conversions for Ayurveda-related searches.
Impact:
- 28% increase in Impressions during Prime Day
- 26% increase in Revenue compared to regular business days
- 27% of New Orders received during the event
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