listing optimisation and A+ content helped Levi's to 2x conversion and 3x CTR

Brand: Levi’s 

Platform: Amazon India 

Problem: 

  • Improve Levi’s product listings on Amazon.in to highlight unique styles and qualities.
  • Emphasize the premium pricing by showcasing the superior quality and craftsmanship.
  • Clearly communicate Levi’s iconic brand persona to reinforce its market positioning.

Solution:

  • Created style-specific subsets to better differentiate product listings by quality.
  • Developed A+ Content pages to highlight style qualities and reinforce Levi’s value proposition.
  • Built a branded Amazon Store to showcase Levi’s philosophy and heritage.
  • Consolidated style variations to streamline customer selection and improve user experience.

Impact:

  • 2x increase in conversion rates
  • 3x growth in click-through rate (CTR)
  • 15% improved brand share of voice (SOV)

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