A key aspect of Hackett London’s retail entry into the Indian market is about providing a great omnichannel experience to their shopper that is in line with their global standards. Aditya Birla, the Indian partner of Hackett, approached Tenovia with the following challenges:

The Challenges were:

  1. The development had to fit in with Aditya Birla’s eCommerce operational infrastructure
  2. Integration with IBM Sterling Order Management System, Multiple Store Inventory, Sparrow CMS,  CloudCherry
  3. Integration with 3rd Party CRM provider

The Solution:

  1. A Magento implementation approved by the International Team
  2. Integration completed with IBM Sterling OMS
  3. Deep integration with Google Tag Manager and Advanced eCommerce Google Analytics
  4. An SEO strategy that is in line with the Indian market for the brand

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