A key aspect of Hackett London’s retail entry into the Indian market is about providing a great omnichannel experience to their shopper that is in line with their global standards. Aditya Birla, the Indian partner of Hackett, approached Tenovia with the following challenges:
The Challenges were:
- The development had to fit in with Aditya Birla’s eCommerce operational infrastructure
- Integration with IBM Sterling Order Management System, Multiple Store Inventory, Sparrow CMS, CloudCherry
- Integration with 3rd Party CRM provider
The Solution:
- A Magento implementation approved by the International Team
- Integration completed with IBM Sterling OMS
- Deep integration with Google Tag Manager and Advanced eCommerce Google Analytics
- An SEO strategy that is in line with the Indian market for the brand
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