Brand: Maharishi Ayurveda India, Ayurdent Toothpaste
Platform: Amazon
Objective
Maharishi Ayurveda India sought to enhance the performance of their Ayurdent toothpaste on Amazon.in. The goal was to address customer concerns, boost consumer trust, and increase sales by improving product positioning and customer satisfaction.
Strategy
- Reviewed positive and negative customer reviews using Helium10, identifying recurring patterns and key pain points.
- Tracked trends over specific time periods to identify persistent or emerging issues.
- Categorized reviews by star ratings and product variations for a comprehensive understanding of satisfaction levels.
- Addressed ingredient concerns, packaging flaws, and safety issues based on customer feedback.
- Cross-referenced reviews from competitors like Dabur and Zandu, identifying gaps and opportunities for differentiation.
- Proposed solutions, including ingredient transparency, safety reassurances, and packaging improvements.
- Updated the product display page with new tiles, A+ content, and FAQs to directly address customer concerns and build trust.
- Developed effective ad campaigns based on competitor strategies and identified consumer needs.
Campaign Impact
- 22% increase in conversion rate.
- 9% growth in daily run rate.
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