Soch Bigger: Amplifying Reach and Impact on YouTube

Brand: Soch Apparels 

Platform: YouTube

Problem: 

• Soch, a leading ethnic wear brand in India, planned to test-launch its editorial campaign on YouTube.
• The campaign targeted women shoppers of ethnic wear across India.
• The key objective was to maximize reach and engagement with the relevant audience.

Solution:

• Leveraged TrueView and Reserve ad buys on YouTube for optimal reach and visibility.
• Implemented precise targeting across major portals with a significant audience base aligned with the brand’s target profile.
• Focused on engaging a Pan-India audience to drive nationwide awareness and interaction.

Impact:

• 112% of targeted impression goals delivered.
• 1.28% overall CTR across all relevant channels.
• 1.45 million views achieved in the first week of the campaign.

By August 2017, Soch emerged as the most followed and engaged women’s ethnic wear brand on Facebook in India.