Soch, one of the leading ethnic wear brands in the country, sought to test launch its editorial campaign launch on YouTube. With the aim of reaching out to a relevant profile of women, ethnic shoppers and focused on a Pan India geography, the campaign was executed with the objective of amplifying reach.

Focused on TrueView and Reserve ad buys on Youtube, with clear targeting the campaign was delivered across major relevant portals with large target profile audience base.

In August, 2017, Soch became the most followed and engaged Women’s Ethnic brand in India on Facebook.

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