Overview
Union Home Furniture has been a trusted name in the home décor and furniture industry, known for its high-quality offerings and commitment to creating beautiful, functional spaces. However, the company faced challenges in scaling its digital presence, which affected its ability to serve a broader customer base.
Objectives
- Migrate from WooCommerce to Shopify
- Overcome payment gateway failures to reduce cart abandonment and improve transaction reliability
- Eliminate manual processes to streamline order processing and tracking
- Prevent website infrastructure outages to ensure consistent availability
- Integrate ERP and warehouse systems
- Improve bounce rates and conversion rates
Our Approach
Tenovia partnered with Union Home Furniture to transform their eCommerce journey through a tailored Shopify solution.
- Migrated from WooCommerce to Shopify to provide a reliable, scalable solution for handling B2B transactions
- Developed an automated registration system that categorizes customer information without manual segregation
- Created a catalog management system that displays customized pricing based on customer classification for B2B customers
- Streamlined approval process to enable the UH team to review and accept B2B registrations directly through Shopify
- Ensure smooth, secure transactions to reduce payment failures and enhance customer trust
- Offer customized payment options tailored to different customer segments, improving payment experiences and satisfaction
- Limited catalog access to registered and approved B2B customers for appropriate product exposure
- Integrated inventory management systems to provide better control over stock levels and ensure real-time updates for order fulfillment
- Improved website performance to reduce bounce rates and boost conversions
The Impact
- Successfully onboarded 450 retailers since the website went live
- Achieved complete control over customer approval processes while maintaining security
- Reduced manual intervention in day-to-day operations
- Established a fully automated workflow from registration to order fulfillment
- Significantly decreased processing time for B2B customer onboarding and management
- Enhanced customer experience through personalized pricing and payment terms
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