Brand: Central Books Online
Platform: Amazon
Problem:
Central Books Online (CBO) is an online bookstore and education portal offering a wide range of books and stationery, and sells through both its own website and Amazon’s platform to expand product reach. Low regional consumption and mismatched inventory distribution across Amazon’s fulfillment centers led to:
- Excessive shipping costs
- Delayed deliveries
- Low conversion rates
- Reduced customer satisfaction.
Solution:
Powered by our proprietary AI tool, Tensight.AI, we implemented the following:
- Conducted data analysis over multiple time periods (1, 3, 6, and 12 months, and seasonally) to understand trends and plan inventory needs.
- Developed regional inventory maps across warehouses to guide precise stock relocation based on demand patterns.
- Allocated inventory to fulfillment centers (FCs) based on regional demand to reduce cross-regional shipping.
- Created forecasts for reorder quantities to improve inventory flow.
- Reduced aged inventory holding costs by enhancing turnover rates and improving regional demand matching.
Impact:
Our campaign strategy reduced operational expenses and improved inventory management efficiency, allowing for better-targeted promotions, precise pricing, and improved purchasing decisions, leading to increased sales, healthier profit margins, and improved inventory flow across CBO’s distribution channels, driving higher customer satisfaction and loyalty.
- Reduced idle inventory in the warehouse by an average of 12 Days.
- Enabled one-day delivery for 80% of product selection.
- Attained a 95% fill rate across all regions.
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