As of today, it is nearly impossible for a retailer to imagine sales without being present on Amazon. With more than 50% of all retail product searches starting with this global marketplace, brands need to have an effective advertising strategy and make the most of their ads on Amazon. So..

Google is known to update its search algorithms multiple times in a year. According to a recent tweet by Google, ‘Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad..

Online marketplaces have grown to become one of the major trends in retail business. However, with more aware and knowledgeable customers, marketers need to be more strategic in their approach to reap the benefits of marketplaces. Here are 5 simple, yet actionable ways to optimize your existence and make the..