Ecommerce

4 Popular Digital Media Strategies Ideal for Small Businesses

 

Small businesses today exist in a very competitive environment and it’s no longer enough to just have a website touting your awesome product or service. Customers are bombarded with information on hundreds of brilliant products every day and therefore your product has to stand out. This can be easily accomplished by utilizing the expertise of a digital marketing agency.

A digital marketing agency can help you develop your online brand and add value to your product using various methods. Listed below are four of the most popular ones:

1. Social Media Marketing
Identifying the right Social Media platform for reaching out to your target audience can help you immensely. Facebook ads are popular because of their wide reach and advanced targeting features. They are easy and don’t require considerable technical expertise. Plus they are inexpensive and can work for almost any business. However, Instagram ads work best for businesses that rely on creating a visual impact, like fashion and lifestyle products.

2. Google AdWords
Google receives 40,000 search queries every second and Google AdWords ensure that relevant search results are delivered to the users. It is expensive but if done right it can bridge this gap between you and your potential customer and deliver results almost right away.

3. Content Marketing
This is the process of generating meaningful content consistently in order to retain and engage your target audience. You need to ensure that all content elements that contribute to your online presence such as website content, website SEO optimization, blogs, etc. are handled correctly. Unlike Google AdWords, content marketing does not deliver immediate results but pays off in the long term by creating customer loyalty.

4. Email Marketing
Email marketing is an inexpensive way to reach out to the registered users on your site. They are easy to set up and operate and just as easy to track and optimize. Email marketing isn’t glamorous but it is one of the most powerful online marketing tools available.

This was just a brief overview of the most popular online marketing tools available. Nonetheless, a digital marketing agency would be able to tailor your content to suit your target audience, monitor feedback and set down strategies for growth. Therefore, we recommend you consider investing a portion of your sales and marketing budget in a good digital marketing agency that will take care of all the back-end work and leave you free to enjoy the benefits!

5 Must dos to promote your sales on Flipkart

Introduction

Flipkart is one of India’s leading eCommerce portals, founded in the year 2007 by Sachin Bansal and Binny Bansal. The company focuses on goods such as clothes, mobile phones, cameras and accessories, books, baby care and many more. With innovative marketing and promotional offers, Flipkart is striving hard to be a leader in the Indian eCommerce scenario.

Here is a list of 5 must do things to promote your sales on Flipkart.

5 Must dos to promote your sales on Flipkart

Good images sell more

Clear and high resolution images are the key for better sales. Make sure to display clear and high resolution images of your products, such that even customers with low bandwidth will be able to see your pictures well. Show as many images as possible, from all angles, so that the customer gets a good idea on how the product looks in reality. For example, take a look at the sections highlighted in red:

Good images sell more

                                       

You will notice the following aspects from the image shown above:

  • The main image of the Sofa, is clear and has a high resolution
  • On the left hand side vertical bar, the seller has shown the sofa from different angles
  • On the right hand side, the vendor has shown different options for the sofa. We can see a single seater, a 2 seater and 3 seater version of the same sofa.

These images give a clear understanding of the product to the consumer and help him to make an informed decision before making a purchase.

Product Listing Ads

Product listing Ads are a great way to promote your sales on Flipkart. They provide greater visibility to your products and improve their chances of selling.

This is how an ad appears on your mobile

product-listing-ads

The key advantages of using PLA’s are:

  • Prominent display on browse and search pages on the mobile app
  • Higher discovery of products
  • Guaranteed Buy Now button
  • High relevance to products being searched for

Show your ratings and Reviews

Ratings and reviews have a high impact on consumers. Most of the online shoppers make it a point to read reviews and ratings to gain a confidence on the product that they are considering. It is always a good practise to show both negative and positive ratings, so that the customer can make a well informed choice.

show-your-ratings-and-reviews

Hassle free Shipping Policy

Shipping charges are a major turn off for online customers. It is wise to add up the shipping cost to the retail price of the product or offer free shipping. This acts as a differentiator for the consumer and helps him to act immediately.

hassle-free-shipping-policy

Devote your time

Last but definitely not the least – promoting sales needs a lot of dedication and commitment! Take time and understand the kind of products that your competitors are selling, their pricing and shipping policies etc. Now, devise a competitive pricing, shipping and returns policies. And most importantly, take time to promote your products.

A mere listing on Flipkart does not increase your visibility. Try to share links of your products on various social media platforms and direct traffic to your Flipkart store. This increases the visibility and sales of your Filpkart store.

Conclusion

To become a successful seller on Flipkart, one must be prepared to put in a continued effort. In addition to the strategies mentioned above, the following simple steps will take you a long way:

  • Prompt response to the questions asked by potential customers
  • Thoughtful packaging
  • Timely delivery
  • Healthy relationship with the portal

We hope these tips will help you while setting up your online shop on Flipkart.com. In case of any more questions, feel free to write to us

 

The SEO Checklist for eCommerce Companies

cover-imageIntroduction

As we have already seen here, Content Strategy and SEO are no longer two separate entities. Though we have a well-crafted content strategy, we need to integrate it with SEO to achieve the desired results.

SEO can do wonders for your business, if you understand how the whole thing works. By following a few simple strategies, you can achieve the desired results for your business.

SEO can do wonders for your business, if you understand how the whole thing works. By following a few simple strategies, you can achieve the desired results for your business.

SEO Checklist for eCommerce companies

Seamless Web UI

As a first step, set up an easy to navigate website that is free of any errors. Google and other search engines look for websites that have quality content. Make sure to check for any spelling mistakes and missing back links.

The user must be able to navigate through the website easily. See to it that the user reaches his desired product within 2 or 3 clicks and can easily navigate back to the home page with least effort.

Minimise Page load times

Page load times are most important for any website and more so if you are building one for the mobile. Often, customers loose interest in websites that have very high loading times. Also, poor performing websites are more likely to be penalised by search engines.

Include Back links

Back links are most important for any eCommerce websites. They will increase the credibility of your website and improve its visibility. Do spend considerable time and effort in understanding the content that is attracting more attention visitors or social media engagement and try to build your way to the top spot.

Crisp Page Descriptions

Page descriptions play a very important role in the SEO of your eCommerce website. Concentrate on your descriptions and keep them as original as possible. Include all the possible primary and secondary keywords in it but make sure to not to stuff the content with too many keywords. Use a lucid style and avoid any grammatical errors.

Appropriate Page Content

Page content is the actual content seen by your customer, so keep it as relevant, interesting and engaging as possible for the user. Make sure to include appropriate images, infographics, quizzes and surveys so that the users can instantly connect with your website. Include the keywords judiciously.

Integrate Social Media

Integrating your social media with your website content not only increases your SEO rankings but will also increase your user engagement on social media. Include a call to action such as “share” or LinkedIn, Facebook, Pinterest icon’s etc., wherever possible.

Include shareable content in the form of images, infographics, events and blogposts to increase user engagement and to improve your SEO rankings.

Let keywords be the key!!

Last but definitely not the least keywords are most important for improving your SEO rankings. Keywords are those that improve the visibility of your content in search engines, so do spend some quality time and effort on identifying the keywords that are appropriate for your website and make sure to include them in your content.

Do identify both primary and secondary keywords and include them in your content in such a way that they directly take the user to your product page to improve the visibility of your site.

Conclusion

Building the right SEO strategy is not a one time job. Make sure to pitch in regular efforts to build and revise your strategy. Here are few pointers that will be useful while you prepare your SEO strategy:

  • Spend quality time and effort in identifying the right keywords
  • Work on integrating your content with social media
  • Understand the keyword strategy of your peers to see which keywords are popular in your niche
  • Concentrate on building back links to your website
  • Give enough opportunity for online searches to identify, understand and connect with your brand

We hope this article gives you all the required information to build a successful SEO strategy for your eCommerce website. Do get in touch with us for any further queries.

How frequently should you reach out to your customers via emailers?

Introduction

Email is a great tool that lets you stay connected with your existing customers and to reach out to new customers. However, there are some unanswered questions on email frequency, how frequently should I reach out? How much is too much? Research shows that there is no standard number of emails that one must send out. The frequency of your emailers entirely depends on your business objectives and goals.

In today’s post, we are going to share a few pointers that will help you in deciding the frequency of your emailers.

Relevancy or frequency

Relevancy or frequency

Relevancy is more important than frequency.  Send emails that are relevant and those that the customers are more likely to read. As a thumb rule, include the following emailers in your email strategy:

  • Product recommendations
  • Idle cart notifications
  • Order confirmations
  • Changes in order quantities
  • Special offers and Promotions
  • Surveys and Feedbacks

Your mail strategy should be such that a regular customer is more likely to receive more emails than a prospective customer.

Too many emails are detrimental

Too many emails are detrimental

Research indicates that too many emails are highly detrimental for the company. Customers who receive frequent emails are more likely to unsubscribe for the email notifications. Too many emails also reduce the click rate of your campaigns.

Be thorough with your research

Spend considerable time and effort on understanding the email strategies of your peers. See what worked and what did not in your line of business and learn from their experiences. This research also helps you to understand the tolerance levels of your customers.

Be clear with your metrics

Analytics will be at your rescue to understand the right email strategy for your campaigns. Do monitor factors such as:

  • Conversion
  • Click through rate
  • Open rate
  • Unsubscribe rate
  • Bounce rate
  • Delivery rate
  • Report Spam rate etc.

These KPIs will give you better insights on your customer behaviour and their engagement with your brand. Make sure to develop a strategy that best addresses these factors.

Conclusion

There is no one hard and fast rule for the number of emails sent out to customers. The frequency of your emailers totally depends on your business objectives and the extent of engagement that you seek. Be clear with your goals, understand your objectives and set out your KPIs strategically before concluding on your email frequency. These efforts will help you to improve your conversion rate and your brand’s engagement with your customers.

Why are Newsletters Important for the eCommerce Industry?

cover-imageIntroduction

Newsletters are product focussed content that companies send through email to all those customers who have subscribed to the newsletter services. Companies use newsletters to inform their customers and prospective customers, on the company’s updates, share information on new products & services and to establish an authority in their niche.

In today’s post, we would like to talk about the importance of newsletters for your eCommerce business.

Importance of Newsletters for the eCommerce Industry

Newsletters are one of the most important forms of communication with customers and prospective customers. They are a great way to share a snap shot of all the happenings at the company’s end. Here are a few aspects that show the importance of newsletters for your business:

Carve your niche

Newsletters offer ample opportunities to carve a niche in your line of business, to improve your brand value and to position your brand as a leader in front of your target audience.

For example, take a look at this news letter sent by Flipkart. Making the best use of the season, Flipkart sent out newsletters showcasing various gifting options for friends and co-workers.

carve-your-nicheShare updates with your customers

Newsletters allow you to share all the latest happenings at your end with your customers. You share information on your new products, services, changes in store policies, special offers, upcoming events, details about awards and recognitions, collaborations,philanthropic activities undertaken by your organisation and many more. By sending newsletters at regular intervals, you may stay connected with your customer and informthem about your business.

Here is a New Year special newsletter sent by Tulika Publishers, they shared information about some of their upcoming books and events in a creative and colourful way.

share-updates-with-your-customersGather more returning customers

Most of the subscribers for your newsletter service will be your existing customers. Use the newsletter to improve their chances of returning back to you.  A simple newsletter with special offers for returning customers will do wonders to your sales.

Empower your customers

Use the newsletter to share tips and suggestions to your customers along with product recommendations and empower them to make better decisions. This will improve your brand’s credibility as well as improve your sales.

Here is how UrbanLadder.com cleverly sends some tips and product recommendations for using the colour white in Home Décor:

tips-to-decorate-in-whiteImprove your presence in the industry

Newsletters are not just for customers, you may send them to your employees and business partners as well. Share information on the latest happenings in your industry, new inventions and discoveries, industry jargon and their meanings, contests, special features where industry experts share their experiences. You may also use the newsletter to let your associates’ voice their concerns!!

Conclusion

Even in the age of social media, newsletters continue to be one of the most important forms of customer communications. They allow you to share time to time updates about your brand and position you as a leader in the market. They offer ample opportunity for your customers to trust you and recognise you as a credible source of information.

A well drafted newsletter is informational and is not sales driven. When used diligently, newsletters can help you to improve your brand’s:

  • Value proposition
  • Credibility and authority
  • Visibility and eventually
  • Sales

Design your newsletters thoughtfully and share user stories that create a lasting impact on your customers.

 

5 Top Shopify free plugins that improve your sales

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Introduction

Shopify is an eCommerce platform that provides a complete solution for your eCommerce store. In today’s post, we will discuss about 5 of the best free apps offered by Shopify.

Top 5 Shopify Plugins that you must try

Product Reviews

shopify-product-review

Shopify Product reviews allows you to display product reviews of your products and there by improve your sales.

Here are some of the advantages of using Product Reviews:

  • SEO friendly reviews and scores for Google Search
  • Scope to engage with customers and understand their feedback
  • Improve sales of the reviewed products.

Some of the key features of the Product Reviews app are:

  • Offers reviews that match the theme of the store
  • Easy tools for customising the overall look and feel of app
  • Easy editing and management of reviews in bulk
  • SEO friendly scores to improve visibility on search engines

Plugin SEO

plugin-in-seo

Plugin SEO is a widely used tool to check for any possible SEO mistakes.  On installation, the app checks for any possible SEO errors in page titles, headings, meta descriptions, speed, blog post structure, content freshness and much more.

Some of the advantages of using Plugin SEO are:

  • Scan the entire website and identify any SEO related issues in the website
  • Periodic checking to give you the most desired peace of mind
  • Concise reports to help you to take an informed decision

Free Shipping Bar

free-shipping-bar

The free shipping bar is an easy to setup app that helps you to display the free shipping offer on the slide bar.

Following are advantages of using the Free Shipping Bar:

  • Increase average order value and boost your sales by offering free shipping
  • Show progressive messages as and when customers add products to their carts
  • No app branding on the bar, so that it seamlessly integrates with the theme of your store

Some key features of free shipping bar are:

  • Displays the free shipping message on the slide out bar
  • Highly customisable bar, to fit the theme of your store
  • Congratulatory messages for customers who receive free shipping messages
  • Advanced analytics that allow you to gain the maximum ROI
  • GeoTargeting, to display different messages for customers in different geographic locations
  • Auto detection of local currencies basing on the location of the visitor
  • Exclusive page targeting, to display the bar only on particular pages
  • Highly responsive and optimized to suit all types of screens such as desktop, mobile and tablet

Better Coupon

better-coupon

Better Coupon Box is the most ideal way to convert visitors to loyal customers. This 100% customizable app seamlessly fits into the theme of your store.

Some of the major advantages of using the Better Coupon Box are:

  • Exit intent pop ups that prevent cart abandonment and convert visitors to customers
  • Improves the user experience and in turn reduces the bounce rate
  • Increases the conversion rate. When a user visits the store first time, a beautiful popup comes up offering a discount for following one of the social media channels
  • Improved user interface that is tailored to suit all types of screens including laptops, mobiles and tablets
  • Increase in Fan base for your social media channels
  • Customers can avail cool offers on your store and most importantly
  • Customers need not worry about forgetting the code at the time of checkout

Key features of the Better Coupon Box

  • Unique exit technology that encourages your customers to spend more time on your website
  • Cost effective way to target the right customers
  • Fully customisable bar to suit the theme of your store
  • Integration with MailChimp to grow your email subscribers list

Social Media Stream

social-media-stream

The Social Media Stream App allows you to be socially active on all your social media channels and improve your fan base.

Some of the advantages of using Social Media Stream are:

  • Ability to showcase posts from Facebook, Twitter, Instagram, YouTube, Pinterest and Tumblr
  • Real time updates on the user’s desktop that do not let them miss any of your updates
  • Full mobile support
  • Quick Refresh rates

 

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