magento development company
Magento B2B and B2C

What to Pick: Is Magento different for B2B and B2C?

Despite their technical and theoretical differences, B2B businesses, especially in e-commerce, tend to get affected by B2C strategies, as online retailers work harder towards better user experiences, setting benchmarks of B2B enterprises to follow and align themselves to the changing buyer demographics and behaviors. B2B e-commerce is more about a strategic opportunity for enterprises while B2C is more objective-oriented.

For enterprises to meet their user expectations, they need to understand and assess the space they want to be in and design their ecommerce store accordingly.

B2B vs. B2C e-commerce

B2B e-commerce

B2C e-commerce

Fewer but large-sized clients.

 

A broad customer base of all sizes.
Highly customized sales or post-sales process Standard operational and sales procedures across all customers
Higher order value. Average order value is generally lower than B2B
Flexible payment options depending on buyer. Simplified payment process with standardized tools.
Big order values call for more information, details, before finalizing a purchase. Products come with fewer attributes and offer basic, fixed information to all customers.
Longer lead to conversion time. Most retail products have a shorter conversion time.
Involves personalized pricing and negotiations, subject to quotations and contracts Except for promotions, discounts, or special offers, prices are fixed and standard for all customers.
Purchases are based on business and functional needs. Purchases are based on personal preferences or emotion-driven needs.
Have long-term relationships with clients for reordering opportunities. Clients have multiple choices and most purchases are one-time from the same source.
More emphasis on brand value, trust, and relationship with clients. More strategic marketing and analytics-driven.

E-commerce Development Company for B2B & B2C businesses

Whether you are catering to enterprises or consumers, you need to have a state-of-the-art e-commerce solution for your business. Thankfully e-commerce development platforms like Magento do not differentiate in B2B and B2C e-commerce. Magento offers the same instance to run both B2B and B2C storefronts. With Magento’s smart solutions you can now have mobile-first store designs and branding, without the hassle of managing multiple techniques. Seek the expertise of a Magento development company who can help you establish your e-commerce store for B2B, B2C, or both on the same platform.

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Shifting to Magento Enterprise: Is your business ready?

As an E-commerce site owner, do you often feel limited by your current platform? Does your site experience sudden downtimes? Do you feel your site performance is suffering? Do you see a traffic surge that you cannot manage? If the answer to these questions is yes, then it is a sign that your business is ready to shift to a high-end solution, like Magento Enterprise. Also called Magento Commerce, this is the most sought-after solution for modern E-commerce businesses, and can provide you with not just a temporary solution but a long-term strategy for business growth.

Here are the tell-tale signs that will direct you towards Magento Enterprise:

  • Your site database is too slow, causing broken pages, or site crash, affecting your business reputation.
  • You are a) in the B2B market or b) want to move to B2B.
  • The increase in your site traffic is affecting its speed, making you look for better scalability.
  • You have hit a plateau with your current market and looking to explore new segments.
  • Your On-page SEO is not as effective as you expect it to be.
  • You are in desperate need of a powerful backend support that takes care of operational and technical issues round-the-clock.
  • The content management of your site is causing you stress.
  • Your site search has not been updated in a while, making your search engine marketing efforts futile, and hence, desperately needs to be upgraded.
  • You need an efficient communication system which controls the delivery and formats of messaging on behalf of your store, and you do not want to outsource a third-party solution for the same.

Any, few, or all of these above scenarios are clear indications that it is time for you to migrate to Magento Enterprise. The platform’s advanced capabilities provide you with a smarter, better, and more efficient way to operate and manage your Ecommerce store.

Whether you are migrating from Magento Community to the Enterprise version, or even trying Magento for the first time, you might want to seek the support of a Magento development company, for a smooth transition and keep your business up and running!

Magento Career you didn’t know existed

The tech space continues to dish out something new every hour, every day, creating job opportunities for individuals who have a passion for technology and want to contribute to socio-economic development. As of today, open source technology is the hotspot of tech professionals. Take Magento for example. Used for building Ecommerce sites, Magento web development attracts fresh and experienced developers and programmers to become contributors to the ever-evolving platform.

Magento career options
With its new, feature-rich version of Magento 2, it opens up an entire array of options for tech professionals to choose from. You can specialize in PHP, HTML, CSS, LESS, RWD, JavaScript, Databases like MySQL, or Frameworks.

To be able to work with Magento, you need to be a Magento Certified tech expert. Not that it is compulsory, but being a specialist always puts you ahead of others in terms of knowledge and help you build trust in your clients that their business and work are in good hands.

Magento offers four types of certifications– Magento Certified Solution Specialist, Front End Developer Certification, Certified Developer, and Developer Plus. Even if you are an experienced and seasoned professional, these tests will help you assess your skills and weigh it against the quality and standard that Magento developers are known for. These rigorous exams thoroughly test your tech skills, so you can stand out as an expert.

To work as a Backend Developer with Magento 2, you need to have prior knowledge of PHP, and basics of MySQL, XML, and JavaScript. For a Frontend Developer, it is important to have experience with HTML, CSS, LESS, RWD, JavaScript, Knockout JS, and basics of PHP and XML.

With the constant growth of Magento with new features and functionalities being added every day, there is no limit to what tech experts can do in the future. Individuals with a Magento certification have a better edge when they hired by a Magento development company. Since the certifications prove competency in Magento development, it helps employers to take faster decisions, based on results. After all, a career is only worthwhile when you can make a difference to the economy, market, the society, and most importantly, yourself!

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