SEO

Tenovia’s Top 4 Guidelines for Writing SEO Content

There’s content and then there’s SEO content, and on the internet at least, SEO content is king because it has keywords that correspond to the search terms used in Google search.

Here are our top tips on how you can improve your page rankings with SEO writing:

  1. Always follow SEO rules

The Google spider visits your page to see if you have used a specific keyword, and if those keywords appear in:

  • Title tag – The clickable headline of your page
  • URL – Your web address
  • Image ALT text – The alternate text that would appear if your image doesn’t load
  • Meta description tag – A brief summary of the content
  • H1 tag – Tag used to define and rank your headings
  1. Write authoritative content

Google likes SEO content. Until a few years ago, keyword stuffing was all the rage. Thankfully, Google has since revised its rules and now rewards well-written content. Therefore, write well-researched articles on your subject. Write articles that are 2000 words long and covers everything that a Google searcher would want to know about a topic.

Use subtitles and section your content for easy readability so that readers linger on the page. Add surveys, stats and embeddable images that other bloggers can share and link back to your page.

  1. Use LSI keywords

LSI (Latent Semantic Indexing) keywords are words and phrases associated with a particular topic. These words show up in context to your topic and show that you’ve done your research and covered the topic well.

To get LSI keywords, search for your keyword on Google and scroll down to the bottom of the page where they’ve listed “Searches related to…”.

  1. Learn to link right

Hyperlink your content to other articles on your site as well as relevant external articles from other authoritative sites. This is especially important while citing studies and research outcomes.

Apart from these, ensure that your site has a speedy load time so that it delivers results faster on search. It also helps if your site has a responsive design so that your content appears on mobile searches too.

Remember that SEO content pays off in the long-term. Therefore focus on quality content that brings in and engages readers and establishes your authority over time. We hope these tips help you set up your page and get more traffic on your website.

 

SEO Trends to Expect in 2018

 

What is SEO?

Known as Search Engine Optimization, what it does for your website/blog is it optimizes it and improves your search engine ranking. It also improves the quality of your website/blog by making it easier to navigate and more user-friendly.

How does it work?

Any search engine (like Google) has a crawler, and this goes out and searches information about all the content they can find on the internet, it then brings it back to the search engine to build an index.That index is then fed through an algorithm that tries to match all that data with your query.

Why is it important?

If you don’t optimize your website for search engines, you risk losing potential customers to your competitors because their websites/blogs appear higher in search engine results than yours!

What are the SEO trends one can expect this year?

It is believed that SEO’s role today is more than just keywords backlinks and metadata optimization. It’s more than just content. It’s the assurance of frictionless user experience while delivering the right information at the right time—and promptly.

Some trends to look out for this year are:

Increased SERP (Search engine research page) features

The priority of any SEO Specialist is to maintain a high volume of traffic, and ideally, this would be the result of reaching the top spot on a search engine results page.However, today, achieving this #1 ranking may no longer be enough to get the desired traffic.

While keyword and keyphrase optimization are still important, there are other offsite elements to consider, like AdWords, news block, featured snippets, local packs, reviews, tweets, video, image pack, shopping results and site links just to name a few. There are also tools like Rank tracker, that can help you keep track of your ranking and also show you possible keywords that are holding back potential traffic.

Expanding the Knowledge Panel

Google has announced three new search updates around featured snippets, knowledge panel information and suggestions for related topics. According to a post on Google’s The Keyword blog, a selection of featured snippets will now include more images and related search suggestions within the box displaying the featured snippet content. It is also expanding the information displayed in the Knowledge Panel to include related content.

Increased use of voice search and featured snippets.

Did you know one in five mobile search queries currently comes from voice search? As voice search grows, we can expect to see an increase in featured snippets too. In fact, a recent study shows that featured snippets are on the rise, appearing for roughly 30 percent of the 1.4 million queries. If this trend continues, featured snippets may even begin to rival the top organic listing as the place to be if you want to get noticed.

Mobile first index

With the rise of voice search, over half of Google searches coming from mobile devices, the impending mobile-first index, and mobile-friendliness being a ranking factor, you just can’t afford to ignore mobile SEO anymore.

Machine learning and AI

It’s now been over two years since we were first introduced to RankBrain, Google’s machine-learning AI system which helps to process its search results. Since its introduction, it’s gone from handling 15 percent of search queries to all of them.As Google continues to embrace AI and incorporate more of it into their search algorithms, we can expect search results to start behaving in less predictable ways.

These are the top SEO trends to look out for in 2018 – keep them in mind if you want to get the most out of your online business. Check out more informative posts on the Tenovia blog!

 

 

 

The SEO Checklist for eCommerce Companies

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As we have already seen here, Content Strategy and SEO are no longer two separate entities. Though we have a well-crafted content strategy, we need to integrate it with SEO to achieve the desired results.

SEO can do wonders for your business, if you understand how the whole thing works. By following a few simple strategies, you can achieve the desired results for your business.

SEO can do wonders for your business, if you understand how the whole thing works. By following a few simple strategies, you can achieve the desired results for your business.

SEO Checklist for eCommerce companies

Seamless Web UI

As a first step, set up an easy to navigate website that is free of any errors. Google and other search engines look for websites that have quality content. Make sure to check for any spelling mistakes and missing back links.

The user must be able to navigate through the website easily. See to it that the user reaches his desired product within 2 or 3 clicks and can easily navigate back to the home page with least effort.

Minimise Page load times

Page load times are most important for any website and more so if you are building one for the mobile. Often, customers loose interest in websites that have very high loading times. Also, poor performing websites are more likely to be penalised by search engines.

Include Back links

Back links are most important for any eCommerce websites. They will increase the credibility of your website and improve its visibility. Do spend considerable time and effort in understanding the content that is attracting more attention visitors or social media engagement and try to build your way to the top spot.

Crisp Page Descriptions

Page descriptions play a very important role in the SEO of your eCommerce website. Concentrate on your descriptions and keep them as original as possible. Include all the possible primary and secondary keywords in it but make sure to not to stuff the content with too many keywords. Use a lucid style and avoid any grammatical errors.

Appropriate Page Content

Page content is the actual content seen by your customer, so keep it as relevant, interesting and engaging as possible for the user. Make sure to include appropriate images, infographics, quizzes and surveys so that the users can instantly connect with your website. Include the keywords judiciously.

Integrate Social Media

Integrating your social media with your website content not only increases your SEO rankings but will also increase your user engagement on social media. Include a call to action such as “share” or LinkedIn, Facebook, Pinterest icon’s etc., wherever possible.

Include shareable content in the form of images, infographics, events and blogposts to increase user engagement and to improve your SEO rankings.

Let keywords be the key!!

Last but definitely not the least keywords are most important for improving your SEO rankings. Keywords are those that improve the visibility of your content in search engines, so do spend some quality time and effort on identifying the keywords that are appropriate for your website and make sure to include them in your content.

Do identify both primary and secondary keywords and include them in your content in such a way that they directly take the user to your product page to improve the visibility of your site.

Conclusion

Building the right SEO strategy is not a one time job. Make sure to pitch in regular efforts to build and revise your strategy. Here are few pointers that will be useful while you prepare your SEO strategy:

  • Spend quality time and effort in identifying the right keywords
  • Work on integrating your content with social media
  • Understand the keyword strategy of your peers to see which keywords are popular in your niche
  • Concentrate on building back links to your website
  • Give enough opportunity for online searches to identify, understand and connect with your brand

We hope this article gives you all the required information to build a successful SEO strategy for your eCommerce website. Do get in touch with us for any further queries.

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