Social Media Marketing
5 ways to be productive on social media

5 ways to be productive on Social Media

Social media marketing can be an overwhelming task. It involves multiple tasks like organizing, planning, and writing, designing, communicating, and analyzing data. Social media management blurs the line between creative, analytic, and management skills. Most often than not, in the process of multi-tasking across so many aspects, one loses out on the productivity, resulting in minimal output from maximum efforts.

To boost your productivity on social media and ensure that your marketing efforts bring real results, here are a few tips:

Plan ahead

Before you start doing anything, create a social media strategy, followed by a calendar which includes your marketing objectives, content theme, number and time of posts, and corresponding creative for each. You can create a monthly, or a quarterly strategy and create weekly calendars so you have your week scheduled. You can also use social dashboards like Hootsuite or Sprout Social to schedule posts.

Know your limits

As much as the social landscape looks alluring, you cannot possibly be present everywhere. While creating your strategy, assess where your audience is and target those platforms specifically. Limit yourself to three or maximum five platforms, which you cannot do without.

Stay updated

Instead of scouting through endless news feeds and trending posts, set alerts for content that are relevant to your industry. Share these as branded content with your business perspective to a generic news.

Be organized

When there are too many task to handle, there are chances you can miss out on something. Being organized remarkably boosts productivity of social marketing. Consider using project management tools like Basecamp, Trello, etc. to collect ideas, coordinate with teams, and set alerts.

Consider outsourcing

When you are pressed for time, outsourcing comes to rescue. With the help of a specialized social media marketing company, you can improve your social productivity. These agencies are always updated with the latest social trends and industry updates, and use their experience to boost your social presence, monitor activities and drive ROI, so you can focus on the other important aspects of social media management.

Do your marketing activities measure up to Social Media success?

Social Media makes for an indispensable part of your marketing strategy. Needless to say, you would do everything possible to make your efforts successful and increase your brand visibility on social media. But how do you know if your strategy is relevant and is working as expected? That is where social media metrics play a significant role.

Here are a few proven ways to measure social media success

Check for the effectiveness of your social media activities
To assess this, you must first set your social media goals and determine what you want to achieve out of your activities. Read, share, reply, click, purchase, or engage? The results of your activities will be effective accordingly.

Decide which metrics you want to monitor
Based on your ultimate goal, you will need to measure awareness, engagement, traffic, followers, and fans, or brand’s share of voice. Accordingly, you will only look at the numbers that matter.
For awareness– see volume, reach, exposure, etc.
For engagement– see retweets, comments, shares, replies, and participation in contests/polls/discussions.
For traffic– see URL shares, clicks, conversions, time spent on your site, activity on your site.
For followers– track contributors to your page/s/profiles and their influence on the rest of the audience.
For the share of voice– track your brand’s mention among your competition

Calculate the metrics that you need
You can look at ongoing activities to measure and monitor all social activities over a period (week/month/quarter). Or you can focus on campaign-based activities for specific results.
Once you know what to measure, look for tools to extract the data and analyze them. You can use the inbuilt analytics tools provided by most social media channels or use third-party tools.

Interpret the numbers that you extract
This is the most important part of your analysis and will determine if your social efforts are bringing any results or not. Compare a) number you got against what you expected, and b) your results against your competitors against related products/campaigns.

Numbers do look great on the monthly report but measuring social media activities can do more than that. It helps you learn about what is working for you and what isn’t, and what can you do to improve your strategy and create a robust plan.

Facebook ad mistakes that are probably pinching your pocket

Facebook Ads are a powerful marketing tool to grow your business. But it also has a great impact on your marketing budget, because chances are, that you are not doing something right. If you are a smart marketer, you can easily avoid the common mistakes and optimize the benefits of this trusted social media platform

Not testing images
No matter how strong your ad copy is, the image/s is the first thing your user notices in your ad, and testing them can largely impact your click-through rate. Run trials by adding a border, changing the colors, or different themes. Make at least 3-5 creative for every set of ads that you are running, so you can assess which one works the best for your audience and improvise your strategy going forward.

Too much text
Having too much text makes your ad copy weak and difficult to get eyeballs. Be concise but compelling. Highlight only the most critical information about your brand/offer that you want your audience to know about. You can always share details on the landing page to which your visitors click through.

With the help of the new text rating system by Facebook, you can assess if your ad copy is ‘OK’, ‘medium’ or ‘high’ in text.

Not targeting the right audience
Just because you are on Facebook doesn’t mean you can target everyone. By filtering your target group by age, gender, location, interests, or online behavior, you have higher chances of finding people who are interested in your offerings. Facebook’s custom targeting features helps you narrow down onto the right set of unique audience for your ad.

Same ads for everyone
When it comes to ads, one size doesn’t fit all. Your ads for new users should be different from the ads for those who have already clicked through them. While your current customers are looking for something new or different- like a promotion or offer, the new users are looking at information and awareness.

Whether you are an experienced or rookie Facebook marketer, chances of mistakes always remain. To maximize your efforts and ad budget, seek professional support from an expert social media marketing company who can help you with social media optimization, so your marketing exercises become successful and long-lasting!

How to plug in a Social Media plan in an already existing marketing plan

With more than 4.1 billion active users globally, social media opens up opportunities to engage with your audience like never before. However, if you want to gain the best benefits of this pervasive marketing channel, then your social media strategies need to be integrated with your content strategy. But, what if you have your marketing plan all laid out? Then how do can you integrate a social media plan into your current marketing exercise?

First of all, set your Key Performance Indicators (KPIs)

What do you want to achieve with your social media efforts? Do you want to create brand awareness through social conversations? Or increase your website traffic and engagement with your brand? Or do you want your audience to complete an action?

Depending on what you want and expect, you can set your key metrics and the KPIs that you would measure eventually. Most social platforms have inbuilt data analytics tools to help you measure the success of your marketing efforts.

Devise a strategy that would synergize the efforts of your marketing plan

Try these combinations-

Social Media & Email Marketing Enable social sharing within your email content. Talk about your email campaign on social platforms and vice versa. Let your audience have all-rounded communication.

Social Media & Search Marketing– Create quality content for your brand and share it across all platforms where you want to be present. Make sure to optimize it for the search engines and social media.

Social Media & events- Make your audience aware of your live events or even the virtual ones by promoting it across your social channels. Invite them to the event and share real-time updates with your followers.

Social Media & market research– Use your market research data to connect with your social audience. You can create or improvise on your business offerings based on their responses.

Identify your brand voice and target social channels accordingly

Your brand voice and personality will determine whom you want to talk to, leading you to the right social platform. For a more strategic approach, seek the help of a social media consultant or a social media marketing agency

Thus, social media plan is not be created in a silo but an indispensable part of your marketing plan, to boost your efforts and get better results.

3 Powerful Digital Marketing Tools To Boost Customer Loyalty

 

Most companies with an online presence still find it challenging to acquire new customers and retain existing ones. Nowadays, it’s not enough to just have a great product; you should also have an ongoing conversation with your customers. Thankfully, an efficient digital marketing strategy can help your business drive customer loyalty. Given below are the top three digital marketing methods that you can employ:

  1. Content marketing

Start with a well-designed website and fill it with informative content relevant to the product. Apart from that, use content marketing strategies to create and distribute content that’s useful for your target audience in the form of articles, blog posts, videos, etc. This way you can establish your company as an expert in your field.

  1. Social media marketing

All businesses today are aware of the importance of social media. However, there’s a difference between trying to do it yourself and employing a clever social media strategist to drive customer engagement. Social media is a great way to stay in touch with your customers and to provide them with relevant information. The real-time nature of the platform also makes it ideal for addressing customer grievances and queries with regards to the product. Research shows that bad customer service is one of the reasons why customers switch brands. Using social media to resolve such issues would ensure that customers stay loyal.

  1. Email and SMS text message marketing

Though unglamorous in nature, email and SMS marketing are very effective when it comes to increasing customer loyalty. This is why websites make a big deal of capturing email, phone numbers, and social media ids at the time of registration.

(a) Email marketing: This is a great way to let your customers know you’re keen on maintaining a relationship with them. Use it to send regular newsletters filled with the latest company or product updates as well as links to your blog. Send them special customer only promotions, discounts and previews of new products or collections before they’re launched.

(b) SMS Text message marketing: Since almost all people own mobile phones nowadays, text message marketing is an ideal way to connect with them instantly. Ensure that you send messages tailored to the requirements of your target audience instead of spamming them with promotional messages. Use it to deliver customer-only discounts, info on flash sales and coupons.

As you can see, with the right digital marketing strategy, you can boost customer loyalty and attract more customers to your business. Therefore consider hiring experts and watch your business grow in leaps and bounds.

4 Popular Digital Media Strategies Ideal for Small Businesses

 

Small businesses today exist in a very competitive environment and it’s no longer enough to just have a website touting your awesome product or service. Customers are bombarded with information on hundreds of brilliant products every day and therefore your product has to stand out. This can be easily accomplished by utilizing the expertise of a digital marketing agency.

A digital marketing agency can help you develop your online brand and add value to your product using various methods. Listed below are four of the most popular ones:

1. Social Media Marketing
Identifying the right Social Media platform for reaching out to your target audience can help you immensely. Facebook ads are popular because of their wide reach and advanced targeting features. They are easy and don’t require considerable technical expertise. Plus they are inexpensive and can work for almost any business. However, Instagram ads work best for businesses that rely on creating a visual impact, like fashion and lifestyle products.

2. Google AdWords
Google receives 40,000 search queries every second and Google AdWords ensure that relevant search results are delivered to the users. It is expensive but if done right it can bridge this gap between you and your potential customer and deliver results almost right away.

3. Content Marketing
This is the process of generating meaningful content consistently in order to retain and engage your target audience. You need to ensure that all content elements that contribute to your online presence such as website content, website SEO optimization, blogs, etc. are handled correctly. Unlike Google AdWords, content marketing does not deliver immediate results but pays off in the long term by creating customer loyalty.

4. Email Marketing
Email marketing is an inexpensive way to reach out to the registered users on your site. They are easy to set up and operate and just as easy to track and optimize. Email marketing isn’t glamorous but it is one of the most powerful online marketing tools available.

This was just a brief overview of the most popular online marketing tools available. Nonetheless, a digital marketing agency would be able to tailor your content to suit your target audience, monitor feedback and set down strategies for growth. Therefore, we recommend you consider investing a portion of your sales and marketing budget in a good digital marketing agency that will take care of all the back-end work and leave you free to enjoy the benefits!

Top 10 Social Media Management Tools for Your Business

Irrespective of whether you run a small business or a multi-million dollar empire, social media is a necessity you can’t do without today. From announcing product launches to sale and promotions, and even a call for justice; social media is an effective channel to not only garner visibility, reach far and wide, but also be heard and know what your audience wants.

However, without proper knowledge and tools, it can all be quite overwhelming. Having the right social media management tools is crucial to your business. Ideally, a tool should allow you to monitor and engage across all your social profiles and provide reports so you can follow what you are doing.

Today, the market is flooded with choice. However, we have put together 10 of the most popular social media management tools, to help you grow your business.

Broadly speaking, here’s a list of parameters, based on which you need to pick your tools.

  • Content marketing
  • Content discovery
  • Email marketing
  • Web analytics
  • Social media posting
  • Lead generation and
  • Security and password management

1. SproutSocial

A great tool to monitor your social media mentions, engage with brand advocates, schedule content in advance, and utilise reporting tools to inform future strategies.

2. Agorapulse

A must-have tool if you have less or no time to manage your social media. Similar to Sprout social in its functionality, but with competitive pricing and more efficient reporting tools. It makes it easy to handle all aspects of your social media from one space. You can create, schedule, and publish content on all social networks.

3. Google analytics

The data gathered from this tool helps us focus our efforts on the social media platforms that are driving traffic and conversions.

4. MailChimp

It provides marketing automation for e-commerce businesses. Send beautiful emails, connect your e-commerce store, advertise, and build your brand.

5. Buffer

If you’re looking for software that is easy to navigate, seems simple, and can make your team more efficient, then Buffer is your key to managing social media.

6. LastPass

LastPass is a password manager for businesses. Whether you need to share passwords with colleagues or enforce a company-wide password policy, LastPass is the online password manager for your business.

7. Sprinklr

If you want an all-in-one service, Sprinklr seems to be the best management tool for all of your social channels. It helps you with posting, approval of content, and metrics reporting.

8. Bitly

Bit.ly is an URL shortener and click reporting tool all in one. It’s great for Twitter with short posts, and also tracking the clicks to help you understand how well your content converts traffic to your website.

9. Oktopost

A social media management tool focused on generating leads for businesses. Oktopost helps businesses gain money.

10. Splice

A video-editing tool built by GoPro with social media in mind, Splice is a great solution for those who want to edit social media video content on the go. With Splice, iOS users can trim and crop footage, apply filters, add animations and customize video audio in one user-friendly app.

In conclusion, we have listed only ten tools here, that we thought might be a great starting point for you to begin your research on what tools will help your business best. Remember, the thing to keep in mind, while picking a tool is what aspect of your business are you looking to grow or manage. Also, having a dedicated resource to use these tools efficiently and monitor them constantly can give your business the much-needed boost you are looking for.

 

 

Customer segmentation and targeting on LinkedIn

Introduction

LinkedIn is a social networking platform exclusively for working professionals. If your target audience is working professionals, then LinkedIn is the best platform for your products and services.

In today’s post, we will try to show the various marketing options available on LinkedIn.

LinkedIn Marketing services

Similar to Facebook and Twitter, LinkedIn also has both paid and free options for marketing.

Free Services

You may market your company either through status updates, photos or articles. These options are free of cost and their reach is limited only to the people in your network.

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Paid Services

The various paid marketing services offered by LinkedIn are Sponsored content campaign, Text Ad Campaign and Sponsored InMail campaign.

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Sponsored content

Sponsored content allows marketers to share the company’s updates with more number of people.

Some of the key advantages of sponsored content are:

  • Reach larger audience and improve your visibility
  • Target your posts to the right people
  • Share your message across multiple devices
  • Set your own budget

TextAds

TextAds are easy to create small ads that drive traffic to your websites or landing pages. These ads are the best tools to fine tune your target audience and to generate quality leads for your business at a highly economical price. The best part of TextAds is that one can choose the location and layout of the ad. The image below shows the various location and layout options available for TextAds:

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Sponsored InMail

Sponsored InMail is an easy way to reach the target audience with relevant content. InMail is like sending a personalised email and is often used:

  • To send personalised invites for webinars or other events
  • To send targeted messages and content
  • To promote downloads of eBooks, white papers etc.

Targeting Options

 

The various options available for targeting Sponsored Content, TextAds and InMail  are location, company, industry, company size, job title, job function, seniority, fields of study, degrees, skills, gender, years of experience etc. to create a highly curated list of working professionals who will acknowledge this ad.

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Conclusion

LinkedIn is a powerful medium for marketing because of its Account Targeting options available for Sponsored Content and Sponsored InMail. The powerful targeting options offered by LinkedIn lets us reach the right segment of people and thereby improve our conversions and sales.

If your products or services are exclusively for the working class, then LinkedIn is the best medium for advertising.

Should you require any assistance in setting up your campaigns, feel free to write to us.

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