social media tools
5 ways to be productive on social media

5 ways to be productive on Social Media

Social media marketing can be an overwhelming task. It involves multiple tasks like organizing, planning, and writing, designing, communicating, and analyzing data. Social media management blurs the line between creative, analytic, and management skills. Most often than not, in the process of multi-tasking across so many aspects, one loses out on the productivity, resulting in minimal output from maximum efforts.

To boost your productivity on social media and ensure that your marketing efforts bring real results, here are a few tips:

Plan ahead

Before you start doing anything, create a social media strategy, followed by a calendar which includes your marketing objectives, content theme, number and time of posts, and corresponding creative for each. You can create a monthly, or a quarterly strategy and create weekly calendars so you have your week scheduled. You can also use social dashboards like Hootsuite or Sprout Social to schedule posts.

Know your limits

As much as the social landscape looks alluring, you cannot possibly be present everywhere. While creating your strategy, assess where your audience is and target those platforms specifically. Limit yourself to three or maximum five platforms, which you cannot do without.

Stay updated

Instead of scouting through endless news feeds and trending posts, set alerts for content that are relevant to your industry. Share these as branded content with your business perspective to a generic news.

Be organized

When there are too many task to handle, there are chances you can miss out on something. Being organized remarkably boosts productivity of social marketing. Consider using project management tools like Basecamp, Trello, etc. to collect ideas, coordinate with teams, and set alerts.

Consider outsourcing

When you are pressed for time, outsourcing comes to rescue. With the help of a specialized social media marketing company, you can improve your social productivity. These agencies are always updated with the latest social trends and industry updates, and use their experience to boost your social presence, monitor activities and drive ROI, so you can focus on the other important aspects of social media management.

Top 10 Social Media Management Tools for Your Business

Irrespective of whether you run a small business or a multi-million dollar empire, social media is a necessity you can’t do without today. From announcing product launches to sale and promotions, and even a call for justice; social media is an effective channel to not only garner visibility, reach far and wide, but also be heard and know what your audience wants.

However, without proper knowledge and tools, it can all be quite overwhelming. Having the right social media management tools is crucial to your business. Ideally, a tool should allow you to monitor and engage across all your social profiles and provide reports so you can follow what you are doing.

Today, the market is flooded with choice. However, we have put together 10 of the most popular social media management tools, to help you grow your business.

Broadly speaking, here’s a list of parameters, based on which you need to pick your tools.

  • Content marketing
  • Content discovery
  • Email marketing
  • Web analytics
  • Social media posting
  • Lead generation and
  • Security and password management

1. SproutSocial

A great tool to monitor your social media mentions, engage with brand advocates, schedule content in advance, and utilise reporting tools to inform future strategies.

2. Agorapulse

A must-have tool if you have less or no time to manage your social media. Similar to Sprout social in its functionality, but with competitive pricing and more efficient reporting tools. It makes it easy to handle all aspects of your social media from one space. You can create, schedule, and publish content on all social networks.

3. Google analytics

The data gathered from this tool helps us focus our efforts on the social media platforms that are driving traffic and conversions.

4. MailChimp

It provides marketing automation for e-commerce businesses. Send beautiful emails, connect your e-commerce store, advertise, and build your brand.

5. Buffer

If you’re looking for software that is easy to navigate, seems simple, and can make your team more efficient, then Buffer is your key to managing social media.

6. LastPass

LastPass is a password manager for businesses. Whether you need to share passwords with colleagues or enforce a company-wide password policy, LastPass is the online password manager for your business.

7. Sprinklr

If you want an all-in-one service, Sprinklr seems to be the best management tool for all of your social channels. It helps you with posting, approval of content, and metrics reporting.

8. Bitly

Bit.ly is an URL shortener and click reporting tool all in one. It’s great for Twitter with short posts, and also tracking the clicks to help you understand how well your content converts traffic to your website.

9. Oktopost

A social media management tool focused on generating leads for businesses. Oktopost helps businesses gain money.

10. Splice

A video-editing tool built by GoPro with social media in mind, Splice is a great solution for those who want to edit social media video content on the go. With Splice, iOS users can trim and crop footage, apply filters, add animations and customize video audio in one user-friendly app.

In conclusion, we have listed only ten tools here, that we thought might be a great starting point for you to begin your research on what tools will help your business best. Remember, the thing to keep in mind, while picking a tool is what aspect of your business are you looking to grow or manage. Also, having a dedicated resource to use these tools efficiently and monitor them constantly can give your business the much-needed boost you are looking for.

 

 

FOLLOW US

CONTACT

Tenovia Solutions Pvt Ltd.,
139/6-1/1, Rasika,
Amar Jyothi Layout, Domlur Extension,
Bengaluru, Karnataka 560071.
Opp to Hero Show Room.
Phone : +91-9884491228.

© 2018 Tenovia Solutions Pvt Ltd.
Tenovia Solutions – Your eCommerce Expert Talk to Us!

Talk to Us

+91.80984.56160

+91.98844.91228

+91.80561.38444

Or, let us contact you

we're happy to answer any questions
you have.Drop us message in the form
below and we'll reach out to you