User Experience
5 Reasons you should hire an expert to enhance your user

5 Reasons you should hire an expert to enhance your user’s shopping experience

The millennial shopper is always on the lookout for the best experience irrespective of what they shop for. That is why marketers and brand owners need to enhance the user experience and the customer journey while they browse through your site. And all this requires an expert, who can use his/her understanding and expertise to take your users’ shopping experience to a whole new level.

Here are our top 5 reasons to hire a user experience expert-

Help understand the human element

The best sales happen when you are in sync with your customer’s buying behavior. For that, you need to pay more attention to the user psychology. In other words, knowing what works for them, what they like, what improvements they are seeking, etc. This makes for a scientific study using consumer insights which can be best conducted by an expert qualified for the same.

Better customer relationship management (CRM)

User experience and CRM are not mutually exclusive. A customer complaint is usually seen from different perspectives, depending on where the fault was, which can lead to multiple inferences. An expert in such a case, can pinpoint the problems and help in problem-solving of consumer concerns. By assessing and analyzing their feedback, they can help in improvement of a product or the seller service, thus enhancing customer relations. CRM is one of the most important aspects that helps a business grow. And using expert knowledge to resolve their issues can ensure long-term relations with your users.

Contributing to Innovation

With a more scientific approach to consumer behavior, user experience experts can provide better insights into R&D and assess if a new concept or a strategy will work or not. And that too without exhaustive experimentation.

Keeping up with market changes

People change and so their habits. Surveys and focus groups stick to demographics and are not enough to assess the psychological reasoning behind such changes. Experts in user experience go beyond the theory and apply a deeper understanding of human nature which helps in better brand outreach.

Better marketability forecasting

Before a product is launched in the market, user experience experts can analyze if it will work with the brand users or not, thus providing the right marketability forecasting. By availing such expert knowledge prior to launches, brands can save the time and money on trials and errors

5 UI/UX Lessons that every eCommerce site must learn from Amazon.in

Introduction

Amazon.in is the personification of simplicity in design. The website Amazon.in, is a very simple yet powerful user interface that offers a hassle free shopping experience to the consumers. In today’s post, we will try to understand the most important lessons that every UI/UX designer must learn from Amazon.

Lessons to learn from Amazon

There is more to building an eCommerce website than displaying a few items and setting up a payment gateway. You must have a strong user interface, with smart UI choices that offer an extremely friendly experience to the customer.

Display of Products

Smart display of products is one of the key factors for the success of an eCommerce website. If you look at Amazon’s website, you will notice that there is no direct display of the products. This is because Amazon follows a nested user interface. All the products on Amazon.in are well categorised into different product categories.  Categories are simple clusters of products that have common characteristics.

Display of Products

                                                                Source: amazon.in

Amazon does not limit itself from displaying products in categories. Other factors considered for display are:

  • Promotions and offers

Promotions and offers

  • Products that fall under a specific price

Products that fall under a specific price

  • Ads from preferred partners and premium vendors

Ads from preferred partners and premium vendors

This style of product display gives a wide choice for the user. The user is bound to notice other products even before he tries to search for his choice of product.

Search Mechanism

Amazon has a robust search mechanism that lets you find the product of your choice with ease. Once you type in the search box, the website displays search suggestions that you might be interested in.

Search Mechanism

Images

Amazon uses the best quality images to attract customers. As a best practice, it is advisable to use high resolution, big and catchy images to attract customers. For example, take a look at the size of these images used to promote diamond nose pins:

Images - Nosepin- Amazon

Feedback

Reviews and ratings on products will helps in building trust and confidence in customers. Amazon displays average customer ratings and product reviews along with the product descriptions, this helps the consumers to make a well informed choice before purchasing a particular product.

 

Customer Feedback

Easy Payment options

Customers look for an easy and hassle free payment experience. Amazon displays purchase options at different stages. For example, we have an Add to Cart and Buy Now options along with every product. Once a customer adds a product to the cart, he also has an option to immediately purchase it or browse for more products. This feature improves the overall purchase experience of the customer.

Easy Payment options

Payment options after you add a product to your shopping cart.

Payment options after you add a product

Conclusion

Amazon offers some of the best designs to budding UI developers. It is one of the most complex websites on the web, but the simple and strategic design choices makes it a classic example for simplicity in design.

We hope this post will helps you to design a powerful and user friendly eCommerce website.

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