Selected Homme Achieved a 5-Week Shopify Migration Without Disrupting Business Operations

Overview

Selected Homme is a premium menswear brand under the Bestseller Group, known for its sophisticated fashion and curated collections for modern men. With an increasing need for agile digital capabilities and a reliable eCommerce infrastructure, the brand decided to upgrade its tech stack by migrating to Shopify.

Challenges

●        The brand’s existing eCommerce site was built on ANS Commerce (Kartify), a heavily customized platform

●        Minimal default setups meant every feature required extensive custom development

●        The platform was being phased out, leaving no room for future scalability or support

●        The existing setup needed to be replicated with minimal disruption to ongoing operations

Our Strategy

●        Audited the existing setup on Kartify to ensure all critical components were mapped accurately

●        Replicated the entire website with 95% structural and functional accuracy on Shopify

●        Ensured zero operational disruption by maintaining familiar workflows and UI for teams

●        Integrated all essential 3rd party tools (payments, logistics, ERP, analytics) for business continuity

●        Prioritized speed of execution without compromising on quality or stability

Impact

●        Full migration completed in just 5 weeks, against the industry average of 3.5 to 4 months

●        Achieved a seamless transfer of all customer and order history using APIs despite platform limitations

●        Successfully launched the new Shopify site without any support from the previous provider

●        Post-migration, the website speed and performance significantly improved, enhancing user experience and conversions

●        Ensured business-as-usual from Day 1 post-migration, with all critical functions up and runninp