Selected Homme Elevates Digital Performance Through Expert Shopify Implementation

Selected Homme, part of the global fashion powerhouse Bestseller Group, is known for premium menswear and elevated essentials. With a growing digital audience in India, the brand sought to create a high-performing online storefront that matched its offline sophistication.

The Challenge

As consumer expectations around site speed and UX evolved, the brand faced key limitations:

●        Slow page loads (LCP >14s) leading to bounce and friction across the funnel

●        Poor technical SEO and Core Web Vitals, affecting visibility and discoverability

●        Heavy scripts and bloated code slowing down the site hurting performance across homepage, PLPs (Product Listing Page) and PDPs (Product Detail Page)

Our Strategy

In partnership with Tenovia, the brand migrated to Shopify with performance as a core pillar. The execution included:

●        Migrated to a fast, optimized Shopify store

●        Implemented lazy loading and modern image formats

●        PLP and PDP restructuring for optimized load sequencing and better FCP

●        Cleaned up code and removed unnecessary scripts

●        Restructured pages for faster loading

●        Applied Shopify SEO best practices

The Impact

Homepage Results:

●      55% faster performance

●      62% faster page loading

●      30% smaller file sizes for quicker downloads

●      10% better SEO scores for improved search rankings

Product Pages Results:

●      75% performance boost on category pages

●      70% performance boost on product detail pages

●      105% SEO improvement on product listings

●      20% accessibility improvement for better user experience