Denim Days Are Here Again: Levi's Makes an Iconic Comeback on Amazon.in

Brand: Levi’s 

Platform: Amazon India 

Problem: 

• Improve Levi’s product listings on Amazon.in to highlight unique styles and qualities.
• Emphasize the premium pricing by showcasing the superior quality and craftsmanship.
• Clearly communicate Levi’s iconic brand persona to reinforce its market positioning.

Solution:

• Created style-specific subsets to better differentiate product listings by quality.
• Developed A+ Content pages to highlight style qualities and reinforce Levi’s value proposition.
• Built a branded Amazon Store to showcase Levi’s philosophy and heritage.
• Consolidated style variations to streamline customer selection and improve user experience.

Impact:

• 2x increase in conversion rates
• 3x growth in click-through rate (CTR)
• 15% improved brand share of voice (SOV)