Tenovia Powers Union Home Furniture's Digital Evolution with Shopify: A B2B Transformation Success Story

Overview

Union Home faced significant operational challenges due to manual processes in its B2B operations. Their customer management, order processing, and inventory analysis required extensive human intervention, leading to inefficiencies and increased processing times.

Our Approach

• Developed a sophisticated B2B registration system that automatically captures and categorizes customer information, eliminating the need for manual customer segregation

• Created an automated catalog management system that displays customized pricing based on customer classification

• Implemented a streamlined approval process that allows the UH team to review and accept B2B registrations directly through Shopify

• Established multiple payment terms capability for different customer segments

• Restricted catalog visibility to only registered and approved B2B customers

• Integrated inventory management systems for better control

The Impact

• Achieved complete control over customer approval processes while maintaining security

• Reduced manual intervention in day-to-day operations

• Established a fully automated workflow from registration to order fulfillment

• Significantly decreased processing time for B2B customer onboarding and management

• Enhanced customer experience through personalized pricing and payment terms

Conclusion

By leveraging Shopify's advanced features, Tenovia transformed Union Home Furniture's processes into a seamless, automated flow. The digital transformation resulted in a more efficient system that streamlined internal processes while improving customer experience through personalized pricing and secure access controls. This successful implementation demonstrates the power of utilizing Shopify's B2B capabilities to modernize traditional business operations.