The E-commerce Glossary: Boost CTR, ROAS, CRO
Look, we've all been there. Sitting in that e-commerce meeting where someone drops "Our CPA is killing our ROAS, and we need to boost CTR while optimizing for better CRO",...
The E-commerce Glossary: Boost CTR, ROAS, CRO
Look, we've all been there. Sitting in that e-commerce meeting where someone drops "Our CPA is killing our ROAS, and we need to boost CTR while optimizing for better CRO",...
Why are Newsletters Important for the eCommerce Industry?
Introduction Newsletters are product focussed content that companies send through email to all those customers who have subscribed to the newsletter services. Companies use newsletters to inform their customers and...
Why are Newsletters Important for the eCommerce Industry?
Introduction Newsletters are product focussed content that companies send through email to all those customers who have subscribed to the newsletter services. Companies use newsletters to inform their customers and...
How frequently should you reach out to your customers via emailers?
Introduction Email is a great tool that lets you stay connected with your existing customers and to reach out to new customers. However, there are some unanswered questions on email...
How frequently should you reach out to your customers via emailers?
Introduction Email is a great tool that lets you stay connected with your existing customers and to reach out to new customers. However, there are some unanswered questions on email...
The SEO Checklist for eCommerce Companies
Introduction As we have already seen here, Content Strategy and SEO are no longer two separate entities. Though we have a well-crafted content strategy, we need to integrate it with...
The SEO Checklist for eCommerce Companies
Introduction As we have already seen here, Content Strategy and SEO are no longer two separate entities. Though we have a well-crafted content strategy, we need to integrate it with...
Integrating Content strategy with SEO
Introduction According to the Content Marketing Institute, Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined...
Integrating Content strategy with SEO
Introduction According to the Content Marketing Institute, Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined...
Customer segmentation and targeting on LinkedIn
Introduction LinkedIn is a social networking platform exclusively for working professionals. If your target audience is working professionals, then LinkedIn is the best platform for your products and services. In...
Customer segmentation and targeting on LinkedIn
Introduction LinkedIn is a social networking platform exclusively for working professionals. If your target audience is working professionals, then LinkedIn is the best platform for your products and services. In...
Customer Segmentation and Targeting on Twitter
Introduction Twitter is a powerful medium that can leverage your business. With just 140 character messages, Twitter can send huge volumes or traffic to your websites or blogs. In this...
Customer Segmentation and Targeting on Twitter
Introduction Twitter is a powerful medium that can leverage your business. With just 140 character messages, Twitter can send huge volumes or traffic to your websites or blogs. In this...
6 Key Strategies to Increase Sales on Flipkart
Since its launch in 2007, Flipkart has grown into one of India’s leading e-commerce platforms, offering a wide range of products from clothing to electronics. However, merely listing your products...
6 Key Strategies to Increase Sales on Flipkart
Since its launch in 2007, Flipkart has grown into one of India’s leading e-commerce platforms, offering a wide range of products from clothing to electronics. However, merely listing your products...
How to find and target new customer segments on Facebook?
Introduction Facebook is no longer a casual place to connect with friends and family, it is now the most sought after place for marketers to promote their sales. Facebook now...
How to find and target new customer segments on Facebook?
Introduction Facebook is no longer a casual place to connect with friends and family, it is now the most sought after place for marketers to promote their sales. Facebook now...
Best Social Media campaigns of Diwali 2017
Diwali is the best time of the year for us Indians. It is that time of the year when we light up our homes and share the festive spirit with...
Best Social Media campaigns of Diwali 2017
Diwali is the best time of the year for us Indians. It is that time of the year when we light up our homes and share the festive spirit with...
5 Must dos for a successful Email Campaign
Introduction An email is the first step towards establishing a direct line of communication with the customer. It gives us a chance to personally target the customers and continuously engage...
5 Must dos for a successful Email Campaign
Introduction An email is the first step towards establishing a direct line of communication with the customer. It gives us a chance to personally target the customers and continuously engage...
The 4 Ps of eCommerce merchandising: Product, Pricing, Position and Placement
Introduction E. Jerome McCarthy conceptualized the 4 Ps of marketing that used Product, Price, Place and Promotion for managerial decision making. Though technology has changed many aspects of marketing, we...
The 4 Ps of eCommerce merchandising: Product, Pricing, Position and Placement
Introduction E. Jerome McCarthy conceptualized the 4 Ps of marketing that used Product, Price, Place and Promotion for managerial decision making. Though technology has changed many aspects of marketing, we...