How We Drove 136% Revenue Growth for Baggit with Data-Driven Performance Marketing
Overview
Baggit, a leading Indian brand specializing in stylish handbags and accessories, partnered with Tenovia to revolutionize its digital marketing strategy and drive significant growth through data-driven performance marketing approaches. The collaboration focused on leveraging advanced digital marketing techniques to maximize sales, improve return on ad spend (ROAS), and enhance overall brand performance.Objectives
- Increase overall sales volume and revenue
- Improve Return on Ad Spend (ROAS)
- Drive targeted traffic to online and offline channels
- Scale top-line growth
- Enhance conversion rates
- Increase Average Order Value (AOV)
- Reduce Cost Per Acquisition (CPA)
Our Approach
- Targeted Campaigns: Executed search, shopping, and Performance Max campaigns to reach high-intent users.
- Creative Optimization: Developed static ads for product clarity, carousel ads for cross-selling, and video ads for storytelling.
- Dynamic Budgeting: Allocated higher budgets to high-margin products and adjusted spending based on real-time performance data.
- Ad Testing and Optimization: A/B tested creatives, headlines, and CTAs to maximize click-through and conversion rates.
- Seasonal Promotions: Adjusted ad spend and discounts for festive seasons, ensuring relevance and high ROI.
The Impact
- 136.37% Revenue Growth achieved in a single quarter through optimized campaigns and precise targeting.
- 30% AOV Increase via effective upselling and cross-selling strategies.
- 4x ROAS delivered by aligning ad spends with product margins and dynamic campaign optimization.
- Higher Engagement with Creative Diversity: Carousel and video ads captured attention, while dynamic creatives personalized user experiences.
