
3 Things you need to Master to Sell More on Marketplace
Online marketplaces are arguably the best thing that ever happened to the world of retail. And it has grown to be a major trend in the business. But for any...
3 Things you need to Master to Sell More on Marketplace
Online marketplaces are arguably the best thing that ever happened to the world of retail. And it has grown to be a major trend in the business. But for any...

5 ways to be productive on Social Media
Social media marketing can be an overwhelming task. It involves multiple tasks like organizing, planning, and writing, designing, communicating, and analyzing data. Social media management blurs the line between creative,...
5 ways to be productive on Social Media
Social media marketing can be an overwhelming task. It involves multiple tasks like organizing, planning, and writing, designing, communicating, and analyzing data. Social media management blurs the line between creative,...
Social Media Marketing

Social Media ROI Measuring and Managing
Did you know that more than 60% of consumers today rely on social media before making a purchase decision? And about 71% of such consumers will more likely make a...
Social Media ROI Measuring and Managing
Did you know that more than 60% of consumers today rely on social media before making a purchase decision? And about 71% of such consumers will more likely make a...
Social Media Marketing

Opportunities in Omnichannel Retail Marketing
As our lives get deeper into digital integration, customers, especially in the retail segment, are merging their online and ‘in-store’ experiences. Shoppers make themselves well-informed about their prospective store/brand through...
Opportunities in Omnichannel Retail Marketing
As our lives get deeper into digital integration, customers, especially in the retail segment, are merging their online and ‘in-store’ experiences. Shoppers make themselves well-informed about their prospective store/brand through...

5 Metrics every Business owner should understand in Google Analytics
Every business owner needs to also spend some time, attention, and energy in learning and understanding key tools of marketing like Google Analytics. Google Analytics gives you an overview of...
5 Metrics every Business owner should understand in Google Analytics
Every business owner needs to also spend some time, attention, and energy in learning and understanding key tools of marketing like Google Analytics. Google Analytics gives you an overview of...

Evolution of Proximity Marketing
As much as this sounds like a 21st-century jargon, the underlying concept of location-based sales is as old as trade itself. 1990s In the 1990s, when internet seeped into the...
Evolution of Proximity Marketing
As much as this sounds like a 21st-century jargon, the underlying concept of location-based sales is as old as trade itself. 1990s In the 1990s, when internet seeped into the...

Tricks Startup should use to master Digital Marketing
Nothing can be more exciting than starting your own venture and joining the growing population of millennial entrepreneurs. While you need to strategize for growth and expansion, you also need...
Tricks Startup should use to master Digital Marketing
Nothing can be more exciting than starting your own venture and joining the growing population of millennial entrepreneurs. While you need to strategize for growth and expansion, you also need...

Social Commerce: What it is & Why should you include it
Have you often seen the carousel ads on Facebook or an Instagram ad post with a ‘shop now’ button inviting you to start your shopping right away? That is what...
Social Commerce: What it is & Why should you include it
Have you often seen the carousel ads on Facebook or an Instagram ad post with a ‘shop now’ button inviting you to start your shopping right away? That is what...
Social Media Marketing

Importance of Buyer Persona for your Business Growth
As a marketer, it is your first and foremost responsibility to ‘listen’ to your customer. If you want to effectively communicate with your buyer and understand them, you must know...
Importance of Buyer Persona for your Business Growth
As a marketer, it is your first and foremost responsibility to ‘listen’ to your customer. If you want to effectively communicate with your buyer and understand them, you must know...

What to do if your blog traffic suddenly drops
There comes a time for every marketer or site owner when you are faced with a sudden downside of your blog traffic. All the time, effort, and strategies that you...
What to do if your blog traffic suddenly drops
There comes a time for every marketer or site owner when you are faced with a sudden downside of your blog traffic. All the time, effort, and strategies that you...

Effective communication in times of crisis
It is in uncertain times like these that brands are forced to rethink how to communicate with their customers. The need to determine what’s worth communicating while balancing marketing goals...
Effective communication in times of crisis
It is in uncertain times like these that brands are forced to rethink how to communicate with their customers. The need to determine what’s worth communicating while balancing marketing goals...

Rethink Omnichannel Marketing
The consumer of today is truly omnichannel driven. With multiple devices at an arm’s reach, they’re interacting with brands and continuously navigating through different platforms parallelly. As consumer behavior evolves...
Rethink Omnichannel Marketing
The consumer of today is truly omnichannel driven. With multiple devices at an arm’s reach, they’re interacting with brands and continuously navigating through different platforms parallelly. As consumer behavior evolves...