
Why Personalizing your Brand Content is a Priority
Personalization in marketing has always been important, but in times like these, the need to personalize content is more than ever. According to Forrester, 89% of digital businesses are investing...
Why Personalizing your Brand Content is a Priority
Personalization in marketing has always been important, but in times like these, the need to personalize content is more than ever. According to Forrester, 89% of digital businesses are investing...

EMAIL MARKETING BEST PRACTICES FOR B2C BUSINESSES
Email marketing is an efficient tool when used correctly. Marketers swear by this technique as a revenue generic tactic. However, there is a fine line between overselling and underselling your...
EMAIL MARKETING BEST PRACTICES FOR B2C BUSINESSES
Email marketing is an efficient tool when used correctly. Marketers swear by this technique as a revenue generic tactic. However, there is a fine line between overselling and underselling your...

Festive Season Marketing Trends & Tips for E-Commerce in India
In India’s 2024 festive season, e-commerce platforms are expected to see a record-breaking year. This is largely driven by the rise of digital-savvy consumers, increased smartphone usage, and evolving customer...
Festive Season Marketing Trends & Tips for E-Commerce in India
In India’s 2024 festive season, e-commerce platforms are expected to see a record-breaking year. This is largely driven by the rise of digital-savvy consumers, increased smartphone usage, and evolving customer...

How to Reduce E-commerce Returns: Effective Strategies
Returns are an undeniable part of the e-commerce journey, but that doesn’t mean they have to be a headache. In fact, high return rates can seriously impact both profitability and...
How to Reduce E-commerce Returns: Effective Strategies
Returns are an undeniable part of the e-commerce journey, but that doesn’t mean they have to be a headache. In fact, high return rates can seriously impact both profitability and...

BOPIS: Buy Online, pick up in-store
It’s now becoming imperative for brands to turn towards eCommerce solutions for their success. New technologies and models are being used to optimize eCommerce functions, one of those models include...
BOPIS: Buy Online, pick up in-store
It’s now becoming imperative for brands to turn towards eCommerce solutions for their success. New technologies and models are being used to optimize eCommerce functions, one of those models include...

Social Media Round-Up
Facebook Virtual Reality for Facebook Messenger this Halloween Facebook Messenger is celebrating Halloween with a new fun feature, i.e., Augmented Reality. Through this users can experience a 360 degree animated...
Social Media Round-Up
Facebook Virtual Reality for Facebook Messenger this Halloween Facebook Messenger is celebrating Halloween with a new fun feature, i.e., Augmented Reality. Through this users can experience a 360 degree animated...

Is your online store festive ready?
This year’s festive season is unlike any other, with Covid-19 and various restrictions taking ground people can now only assume the results. Experts predict the shopping trends adopted in 2020...
Is your online store festive ready?
This year’s festive season is unlike any other, with Covid-19 and various restrictions taking ground people can now only assume the results. Experts predict the shopping trends adopted in 2020...

The Consumer Protection (eCommerce) Rule
The Consumer Protection Act: This act came to effect on August 9, 2019. However, the act only came into force on July 20, 2020. This act protects consumers, from unfair...
The Consumer Protection (eCommerce) Rule
The Consumer Protection Act: This act came to effect on August 9, 2019. However, the act only came into force on July 20, 2020. This act protects consumers, from unfair...

Product Page Optimization Strategies for E-Commerce Success in 2025
A well-optimized product page not only improves user experience but also enhances visibility. Through product page SEO, search engines and users can find your offerings. Here’s a look at effective...
Product Page Optimization Strategies for E-Commerce Success in 2025
A well-optimized product page not only improves user experience but also enhances visibility. Through product page SEO, search engines and users can find your offerings. Here’s a look at effective...

Social media trends 2021
Social media is changing and in 2021 it’s become more important than ever. Being a valuable channel for marketers to reach and convert customers, brands need to focus on social...
Social media trends 2021
Social media is changing and in 2021 it’s become more important than ever. Being a valuable channel for marketers to reach and convert customers, brands need to focus on social...

A Complete Guide to Creating Amazon A+ Content
There’s no more time for excuses. If you want your e-commerce brand to see results on Amazon, you need to up your game. One powerful tool that can help you...
A Complete Guide to Creating Amazon A+ Content
There’s no more time for excuses. If you want your e-commerce brand to see results on Amazon, you need to up your game. One powerful tool that can help you...

How to use Amazon Sponsored Ads: Your guide to Amazon Video Advertising
Amazon video advertising offers a valuable way to drive visibility, engagement, and conversions for brands. By integrating rich media into search results and product pages, these ads grab attention and...
How to use Amazon Sponsored Ads: Your guide to Amazon Video Advertising
Amazon video advertising offers a valuable way to drive visibility, engagement, and conversions for brands. By integrating rich media into search results and product pages, these ads grab attention and...